MIKOBEAUTÉ International Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

Sam Lu
CHAIRMAN


MIKOBEAUTÉ International Co., Ltd.
www.mikobeaute.com


Information about the Entrepreneur
Sam Lu, Chairman of MIKOBEAUTÉ International Co., Ltd. (MIKOBEAUTÉ), was born in 1973 in a small fishing village in Penghu, Taiwan. He majored in architecture in college and entered the Pacific Department Store after graduation, engaging in the sale of fashion accessories. After discovering its vibrant, possessing a significant market presence, he was determined to challenge an industry he had never encountered before. At 29, he switched to the beauty and skincare industry, stepping foot into the unfamiliar world of cosmetics.

“Since childhood, he has been a person full of dreams. The beauty market changes rapidly, and he always relies on continuous learning and quick adaptability. He always says that the US has Estée Lauder Group, France has L’Oréal Group, and Korea has Amorepacific Group. As long as you have a broad vision, who says Taiwan can’t create an international beauty care conglomerate?” said Miko Lu, Vice Chairman of MIKOBEAUTÉ, describing Mr. Lu as a person full of drive, determination, and a solid commitment to his dreams.

Chairman Lu established MIKOBEAUTÉ in 2002 and launched his first premium luxury skincare brand “envie de neuf” (EDN). At that time, the beauty sections in department stores were all dominated by Japanese and Western makeup brands. He drew upon the resilience he had as a child from the countryside and, hand in hand with Vice Chairman Miko Lu, they gradually explored the business environment and built up the foundation. With unyielding personalities, the ability to discover unique marketing perspectives, and innovative experiential marketing techniques, they transformed the company from a small team of four to five individuals into a beauty conglomerate with counters in upscale department stores across Taiwan.

Other Interesting Facts about the Entrepreneur
Chairman Lu possesses innate leadership qualities. He is visionary, daring, and innovative. He believes that star players won’t play forever; they will eventually become coaches at the right time to train new players with potential. He is enthusiastic about sharing his knowledge and mentoring the next generation, a principle he has consistently upheld throughout the years.

He always tells his employees that belief is of utmost importance. Believing in one’s goals is the key to persistence. By striving for success and pushing things to their utmost limits, tremendous value can be created.
Company Achievements & Role as Entrepreneur
Under Chairman Lu’s leadership, MIKOBEAUTÉ continuously created revenue and profit growth. The company went public in 2017, with a paid-in capital of over NTD 219 million. Currently, MIKOBEAUTÉ owns four brands: EDN (envie de neuf), NU+derma, L’HERBOFLORE, and MIKOBEAUTÉ Spa & Skin Solution Aesthetic Club, which offers top-notch luxury skin treatment services.

Since 2020, the global impact of Covid-19 has restricted the circulation of tourists worldwide, MIKOBEAUTÉ enhanced its services to increase its customer retention rate for the local market. This strategy helped mitigate the decline of revenue due to reduced tourist flow. The company also closed less profitable stores to maintain profitability. By 2022, entering a post-pandemic era, the annual revenue was approximately USD 23 million, with over 20 stores across Taiwan and around 300 employees. The earnings per share (EPS) increased from a profit of NTD 0.63 in 2021 to NTD 3.09.

As a TPEX (Taipei Exchange) listed leading beauty and skincare company in Taiwan, a lot of MIKOBEAUTÉ branded products received numerous quality awards domestically and internationally. Chairman Lu was also invited to attend the “Forbes Global CEO Conference” in 2019, becoming the first entrepreneur from the beauty and biotech industry segment in the Greater China region to participate in the event.

Leading up to this series of international awards, Chairman Lu undoubtedly stands as the driving force behind it. His leadership, mindset, and attitude have become pivotal in fostering unity among his colleagues at MIKOBEAUTÉ and a model guide for learning.

Vision, Mission, & Future Plans
Chairman Lu believes that success is creating a positive corporate culture, delivering high-quality products and excellent services; actively engaging in innovation in products, ingredients, technology, materials, and services; nurturing the talent pool, embracing ESG (Environmental, Social, and Governance) initiatives, and committing to energy saving and carbon reduction. He leads the company to move toward its future vision in four dimensions: Creation, Innovation, Cultivation, and Sustainability.

MIKOBEAUTÉ International starts from top-tier skincare products for women, committed to creating a comprehensive skincare aesthetic that best caters to the needs of Taiwanese and Asian women. The company will continue to uphold the corporate philosophy of “beauty innovation, science, and mindset values”, working tirelessly to make Taiwanese beauty brands shine on the international stage. This remains MIKOBEAUTÉ’s unwavering mission.

A parting quote by Chairman Lu is “The future is created by actions, not by words”.

MASTER ENTREPRENEUR CATEGORY

Sam Lu
CHAIRMAN

Information about the Entrepreneur
Sam Lu, Chairman of MIKOBEAUTÉ International Co., Ltd. (MIKOBEAUTÉ), was born in 1973 in a small fishing village in Penghu, Taiwan. He majored in architecture in college and entered the Pacific Department Store after graduation, engaging in the sale of fashion accessories. After discovering its vibrant, possessing a significant market presence, he was determined to challenge an industry he had never encountered before. At 29, he switched to the beauty and skincare industry, stepping foot into the unfamiliar world of cosmetics.

“Since childhood, he has been a person full of dreams. The beauty market changes rapidly, and he always relies on continuous learning and quick adaptability. He always says that the US has Estée Lauder Group, France has L’Oréal Group, and Korea has Amorepacific Group. As long as you have a broad vision, who says Taiwan can’t create an international beauty care conglomerate?” said Miko Lu, Vice Chairman of MIKOBEAUTÉ, describing Mr. Lu as a person full of drive, determination, and a solid commitment to his dreams.

Chairman Lu established MIKOBEAUTÉ in 2002 and launched his first premium luxury skincare brand “envie de neuf” (EDN). At that time, the beauty sections in department stores were all dominated by Japanese and Western makeup brands. He drew upon the resilience he had as a child from the countryside and, hand in hand with Vice Chairman Miko Lu, they gradually explored the business environment and built up the foundation. With unyielding personalities, the ability to discover unique marketing perspectives, and innovative experiential marketing techniques, they transformed the company from a small team of four to five individuals into a beauty conglomerate with counters in upscale department stores across Taiwan.

Other Interesting Facts about the Entrepreneur
Chairman Lu possesses innate leadership qualities. He is visionary, daring, and innovative. He believes that star players won’t play forever; they will eventually become coaches at the right time to train new players with potential. He is enthusiastic about sharing his knowledge and mentoring the next generation, a principle he has consistently upheld throughout the years.

He always tells his employees that belief is of utmost importance. Believing in one’s goals is the key to persistence. By striving for success and pushing things to their utmost limits, tremendous value can be created.

Company Achievements & Role as Entrepreneur
Under Chairman Lu’s leadership, MIKOBEAUTÉ continuously created revenue and profit growth. The company went public in 2017, with a paid-in capital of over NTD 219 million. Currently, MIKOBEAUTÉ owns four brands: EDN (envie de neuf), NU+derma, L’HERBOFLORE, and MIKOBEAUTÉ Spa & Skin Solution Aesthetic Club, which offers top-notch luxury skin treatment services.

Since 2020, the global impact of Covid-19 has restricted the circulation of tourists worldwide, MIKOBEAUTÉ enhanced its services to increase its customer retention rate for the local market. This strategy helped mitigate the decline of revenue due to reduced tourist flow. The company also closed less profitable stores to maintain profitability. By 2022, entering a post-pandemic era, the annual revenue was approximately USD 23 million, with over 20 stores across Taiwan and around 300 employees. The earnings per share (EPS) increased from a profit of NTD 0.63 in 2021 to NTD 3.09.

As a TPEX (Taipei Exchange) listed leading beauty and skincare company in Taiwan, a lot of MIKOBEAUTÉ branded products received numerous quality awards domestically and internationally. Chairman Lu was also invited to attend the “Forbes Global CEO Conference” in 2019, becoming the first entrepreneur from the beauty and biotech industry segment in the Greater China region to participate in the event.

Leading up to this series of international awards, Chairman Lu undoubtedly stands as the driving force behind it. His leadership, mindset, and attitude have become pivotal in fostering unity among his colleagues at MIKOBEAUTÉ and a model guide for learning.

Vision, Mission, & Future Plans
Chairman Lu believes that success is creating a positive corporate culture, delivering high-quality products and excellent services; actively engaging in innovation in products, ingredients, technology, materials, and services; nurturing the talent pool, embracing ESG (Environmental, Social, and Governance) initiatives, and committing to energy saving and carbon reduction. He leads the company to move toward its future vision in four dimensions: Creation, Innovation, Cultivation, and Sustainability.

MIKOBEAUTÉ International starts from top-tier skincare products for women, committed to creating a comprehensive skincare aesthetic that best caters to the needs of Taiwanese and Asian women. The company will continue to uphold the corporate philosophy of “beauty innovation, science, and mindset values”, working tirelessly to make Taiwanese beauty brands shine on the international stage. This remains MIKOBEAUTÉ’s unwavering mission.

A parting quote by Chairman Lu is “The future is created by actions, not by words”.

MIKOBEAUTÉ International Co., Ltd.
www.mikobeaute.com



With effort and dedication, life abounds with huge opportunities.