Jhu Jian Catering Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Jhu Jian Catering Co., Ltd.

Information about the Company and Brand
Jhu Jian Catering Co., Ltd. (Jhu Jian) is a large catering group headquartered in Taiwan. In 2010, it rented a poorly managed hotpot restaurant in the market for NTD 35,000. It started the company up with only three employees , and the company gradually won favor with consumers due to its fresh ingredients.

Currently, there are 162 restaurants nationwide with more than 3,000 employees and 5 independent brands which are Jhu Jian, Yakiniku Smile, Yuiituno Wagyu, Honkaku Wagyu, and Ema Bettei. Its business projects include hotpot and barbecue restaurants.

Brand Elements
As a leading food service brand, Jhu Jian has always adhered to the concept of “never sell what we won’t eat”. The company has a highly competitive food procurement team that focuses on highquality ingredients, purchasing fresh fruits and vegetables that meet food safety standards. Meanwhile, the company wet-aged meat and seafood ingredients directly from the place of origin.

Additionally, research and development personnel from various professions are actively recruited to develop products that consumers can expect and endorse.
Inspiring Identity
Jhu Jian is one of the few branded restaurants that are still open until four in the morning, offering more than 30 different vegetable dishes, hotpot ingredients, and desserts in buffet style. It is also the first hotpot brand in Taiwan to import Japanese Meiji ice cream.

Besides that, the company not only sponsors international billiards and basketball competitions every year but also works with rural area elementary schools to provide competition and training fees for disadvantaged groups and people with disabilities. This year, wellknown Director Wei Te-Sheng received more than NTD 10 million to make the film “BIG”, which is about children with cancer and calls on people to pay attention to issues in medical care.

Achievements & Impact
The group’s brands adopted the method of franchising, attracting more than 90 entrepreneurs to join in just four years. In 2023, the company’s revenue reached NTD 4.5 billion, and the number of members grew to 1.9 million.

In addition, several of Jhu Jian’s brands like Yakiniku Smile and Yuiyu Wagyu have won awards, and the company itself won one for its popularity as a hotpot restaurant in 2023.

Future Direction
In the fast-growing and highly competitive catering market, Jhu Jian will establish more brands of different categories to meet market demand. By the end of 2023, the company will have 9 brands and 180 stores, providing more than 4,000 jobs.

Jhu Jian will be actively expanding its business in the Southeast Asia, Japan, and the U.S. markets, through the business strategy of global procurement, international expansion, and an independent R&D team. It is expected to become a listed company by 2025.

INSPIRATIONAL BRAND CATEGORY

Jhu Jian Catering Co., Ltd.

Information about the Company and Brand
Jhu Jian Catering Co., Ltd. (Jhu Jian) is a large catering group headquartered in Taiwan. In 2010, it rented a poorly managed hotpot restaurant in the market for NTD 35,000. It started the company up with only three employees , and the company gradually won favor with consumers due to its fresh ingredients.

Currently, there are 162 restaurants nationwide with more than 3,000 employees and 5 independent brands which are Jhu Jian, Yakiniku Smile, Yuiituno Wagyu, Honkaku Wagyu, and Ema Bettei. Its business projects include hotpot and barbecue restaurants.

Brand Elements
As a leading food service brand, Jhu Jian has always adhered to the concept of “never sell what we won’t eat”. The company has a highly competitive food procurement team that focuses on highquality ingredients, purchasing fresh fruits and vegetables that meet food safety standards. Meanwhile, the company wet-aged meat and seafood ingredients directly from the place of origin.

Additionally, research and development personnel from various professions are actively recruited to develop products that consumers can expect and endorse.
Inspiring Identity
Jhu Jian is one of the few branded restaurants that are still open until four in the morning, offering more than 30 different vegetable dishes, hotpot ingredients, and desserts in buffet style. It is also the first hotpot brand in Taiwan to import Japanese Meiji ice cream.

Besides that, the company not only sponsors international billiards and basketball competitions every year but also works with rural area elementary schools to provide competition and training fees for disadvantaged groups and people with disabilities. This year, wellknown Director Wei Te-Sheng received more than NTD 10 million to make the film “BIG”, which is about children with cancer and calls on people to pay attention to issues in medical care.

Achievements & Impact
The group’s brands adopted the method of franchising, attracting more than 90 entrepreneurs to join in just four years. In 2023, the company’s revenue reached NTD 4.5 billion, and the number of members grew to 1.9 million.

In addition, several of Jhu Jian’s brands like Yakiniku Smile and Yuiyu Wagyu have won awards, and the company itself won one for its popularity as a hotpot restaurant in 2023.

Future Direction
In the fast-growing and highly competitive catering market, Jhu Jian will establish more brands of different categories to meet market demand. By the end of 2023, the company will have 9 brands and 180 stores, providing more than 4,000 jobs.

Jhu Jian will be actively expanding its business in the Southeast Asia, Japan, and the U.S. markets, through the business strategy of global procurement, international expansion, and an independent R&D team. It is expected to become a listed company by 2025.