China Life Insurance Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

China Life Insurance Co., Ltd.

Information about the Company and Brand
Founded in 1963, China Life Insurance Co., Ltd. (China Life) is a subsidiary of China Development Financial Holding Corporation and is the fifth-largest life insurance company in Taiwan. With a sound financial structure and stringent risk management, China Life has won the trust of its stakeholders. At the same time, it has led the industry in providing the “Smile to Sign” remote insurance enrollment services, as well as comprehensive insurance products and services to all customer segments with a focus on customer-centricity.

Brand Elements
With sustainable digital finance as its core, China Life leads in the industry in promoting remote insurance enrollment service, engaging in cross-disciplinary cooperation, and building a digital health ecosystem. The company not only listens to customers’ voices but also cares about their health. By centering on its policyholders’ well-being, China Life has transitioned its focus from after-the-fact claims to before-the-fact health promotion and prevention. This is done by providing policyholders with the industry’s first fully digitalized policyholders smart health journey management service, enabling them to enjoy an innovative, friendly, and convenient insurance service experience.

By upholding the spirit of deepening financial inclusion, China Life is one of the few life insurance companies in the industry recognized by the Financial Supervisory Commission (FSC) for five consecutive years in its Treating Customer Fairly (TCF) principles evaluation. The company is also ranked No. 1 in the life insurance industry for its 2022 Net Promoter Score (NPS).
Inspiring Identity
China Life aspires to become its customers’ companion that is in sync with their thoughts and values, and is committed to “protecting every individual who strives to fulfill his or her wishes”. The company will be accompanying customers to achieve a happy life in the five dimensions of life: “Health”, “Love”, “Work”, “Wealth” and “Happiness”. With “Life GYM” as the company’s brand communication concept, it conveys that the spirit of sports is not only about sports but also about a positive attitude towards life. China Life is the training partner that will accompany and support customers at every critical moment of their lives.

Achievements & Impact
The brand story “Life GYM” uses boxing gloves to symbolize China Life working with its customers in facing challenges, and training to become champions in its customers’ daily lives. Such a creative concept also facilitates the cooperation of this project with an internationally renowned gym brand, which has over 100 service locations locally. This enabled China Life to provide health services and insurance services to the employees and customers of both parties, jointly increasing the operating value of customers for both parties. According to a survey conducted by Nielsen Corporation, China Life’s brand awareness has grown significantly by 8%, and is ranked No. 1 in the life insurance industry for its 2022 NPS score.

Future Direction
China Life’s corporate mission is to provide sustainable financial solutions to its customers, employees, shareholders, and society by embracing innovation and talent. The company proactively implements its ABCDE strategy (Accelerate Digital, Become Employer of Choice, Customer Focus, Drive Growth, Execution Excellence). China Life works hand-in-hand with stakeholders to jointly create value, and become the most recommended and trustworthy life insurance company.

INSPIRATIONAL BRAND CATEGORY

China Life Insurance Co., Ltd.

Information about the Company and Brand
Founded in 1963, China Life Insurance Co., Ltd. (China Life) is a subsidiary of China Development Financial Holding Corporation and is the fifth-largest life insurance company in Taiwan. With a sound financial structure and stringent risk management, China Life has won the trust of its stakeholders. At the same time, it has led the industry in providing the “Smile to Sign” remote insurance enrollment services, as well as comprehensive insurance products and services to all customer segments with a focus on customer-centricity.

Brand Elements
With sustainable digital finance as its core, China Life leads in the industry in promoting remote insurance enrollment service, engaging in cross-disciplinary cooperation, and building a digital health ecosystem. The company not only listens to customers’ voices but also cares about their health. By centering on its policyholders’ well-being, China Life has transitioned its focus from after-the-fact claims to before-the-fact health promotion and prevention. This is done by providing policyholders with the industry’s first fully digitalized policyholders smart health journey management service, enabling them to enjoy an innovative, friendly, and convenient insurance service experience.

By upholding the spirit of deepening financial inclusion, China Life is one of the few life insurance companies in the industry recognized by the Financial Supervisory Commission (FSC) for five consecutive years in its Treating Customer Fairly (TCF) principles evaluation. The company is also ranked No. 1 in the life insurance industry for its 2022 Net Promoter Score (NPS).
Inspiring Identity
China Life aspires to become its customers’ companion that is in sync with their thoughts and values, and is committed to “protecting every individual who strives to fulfill his or her wishes”. The company will be accompanying customers to achieve a happy life in the five dimensions of life: “Health”, “Love”, “Work”, “Wealth” and “Happiness”. With “Life GYM” as the company’s brand communication concept, it conveys that the spirit of sports is not only about sports but also about a positive attitude towards life. China Life is the training partner that will accompany and support customers at every critical moment of their lives.

Achievements & Impact
The brand story “Life GYM” uses boxing gloves to symbolize China Life working with its customers in facing challenges, and training to become champions in its customers’ daily lives. Such a creative concept also facilitates the cooperation of this project with an internationally renowned gym brand, which has over 100 service locations locally. This enabled China Life to provide health services and insurance services to the employees and customers of both parties, jointly increasing the operating value of customers for both parties. According to a survey conducted by Nielsen Corporation, China Life’s brand awareness has grown significantly by 8%, and is ranked No. 1 in the life insurance industry for its 2022 NPS score.

Future Direction
China Life’s corporate mission is to provide sustainable financial solutions to its customers, employees, shareholders, and society by embracing innovation and talent. The company proactively implements its ABCDE strategy (Accelerate Digital, Become Employer of Choice, Customer Focus, Drive Growth, Execution Excellence). China Life works hand-in-hand with stakeholders to jointly create value, and become the most recommended and trustworthy life insurance company.