Jhu Jian Catering Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

FAST ENTERPRISE CATEGORY

Jhu Jian Catering Co., Ltd.

Information about the Company
Jhu Jian Catering Co., Ltd. (Jhu Jian) is a large catering group headquartered in Taiwan. In 2010, it rented a poorly managed hotpot restaurant in the market for NTD 35,000. It started off the company with only three employees, and the company gradually won favor with consumers due to its fresh ingredients. Jhu Jian has always adhered to the motto of “never sell what we won’t eat”.

Currently, there are 162 restaurants nationwide with more than 3,000 employees and 5 independent brands. The brands include Jhu Jian, Yakiniku Smile, Yuiituno Wagyu, Honkaku Wagyu and Ema Bettei. Its business projects include hotpot and barbecue restaurants.

Corporate Culture & Company Activities
At present, Jhu Jian’s 162 stores have adopted innovative store strategies in different regions and multiple store sizes. These stores have the geographical advantage of being located in urban areas that enjoy lower rent with potential development to the suburbs, expanding the demographics of its consumers. In order to strengthen brand management and quality control, the company also pioneered the “franchising” model in the catering industry.

Franchise stores follow the same management, operation, and quality control standards as directly-operated stores, thereby increasing the number of stores and market share, leading to the company’s performance steady growth. In addition, the company uses a new digital membership system in its customer relationship management. This will allow consumers to collect points, redeem prizes, and receive coupons; the company can use the data generated by consumer behavior to analyze and carry out precise marketing, effectively improving performance and achieving its environmental protection goals.

In terms of talent investment, Jhu Jian provides higher-than-market salaries and training programs, with a proportion of female senior executives exceeding 1/3, creating a more friendly and equitable workplace environment.
Achievements and Impact
The group’s brands adopted the method of franchising, attracting more than 90 entrepreneurs to join in just four years. In 2023, the company’s revenue reached NTD 4.5 billion, and the number of members grew to 1.9 million.

In addition, several of Jhu Jian’s brands like Yakiniku Smile and Yuiyu Wagyu have won awards, and the company itself won one for its popularity as a hotpot restaurant in 2023.

Future Direction
In the fast-growing and highly competitive catering market, Jhu Jian will establish different categories of brands to meet market demand. By the end of 2023, the company will have 9 brands and 180 stores, providing more than 4,000 jobs.

Jhu Jian will be actively expanding its business in the Southeast Asia, Japan, and the U.S. markets, through the business strategy of global procurement, international expansion, and an independent R&D team. It is expected to become a listed company by 2025.

FAST ENTERPRISE CATEGORY

Jhu Jian Catering Co., Ltd.

Information about the Company
Jhu Jian Catering Co., Ltd. (Jhu Jian) is a large catering group headquartered in Taiwan. In 2010, it rented a poorly managed hotpot restaurant in the market for NTD 35,000. It started off the company with only three employees, and the company gradually won favor with consumers due to its fresh ingredients. Jhu Jian has always adhered to the motto of “never sell what we won’t eat”.

Currently, there are 162 restaurants nationwide with more than 3,000 employees and 5 independent brands. The brands include Jhu Jian, Yakiniku Smile, Yuiituno Wagyu, Honkaku Wagyu and Ema Bettei. Its business projects include hotpot and barbecue restaurants.

Corporate Culture & Company Activities
At present, Jhu Jian’s 162 stores have adopted innovative store strategies in different regions and multiple store sizes. These stores have the geographical advantage of being located in urban areas that enjoy lower rent with potential development to the suburbs, expanding the demographics of its consumers. In order to strengthen brand management and quality control, the company also pioneered the “franchising” model in the catering industry.

Franchise stores follow the same management, operation, and quality control standards as directly-operated stores, thereby increasing the number of stores and market share, leading to the company’s performance steady growth. In addition, the company uses a new digital membership system in its customer relationship management. This will allow consumers to collect points, redeem prizes, and receive coupons; the company can use the data generated by consumer behavior to analyze and carry out precise marketing, effectively improving performance and achieving its environmental protection goals.

In terms of talent investment, Jhu Jian provides higher-than-market salaries and training programs, with a proportion of female senior executives exceeding 1/3, creating a more friendly and equitable workplace environment.
Achievements and Impact
The group’s brands adopted the method of franchising, attracting more than 90 entrepreneurs to join in just four years. In 2023, the company’s revenue reached NTD 4.5 billion, and the number of members grew to 1.9 million.

In addition, several of Jhu Jian’s brands like Yakiniku Smile and Yuiyu Wagyu have won awards, and the company itself won one for its popularity as a hotpot restaurant in 2023.

Future Direction
In the fast-growing and highly competitive catering market, Jhu Jian will establish different categories of brands to meet market demand. By the end of 2023, the company will have 9 brands and 180 stores, providing more than 4,000 jobs.

Jhu Jian will be actively expanding its business in the Southeast Asia, Japan, and the U.S. markets, through the business strategy of global procurement, international expansion, and an independent R&D team. It is expected to become a listed company by 2025.