Zeroplus Technology Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

Zeroplus Technology Co., Ltd.

Information about the Company
Zeroplus Technology Co., Ltd. (ZEROPLUS Technology) has had highly energetic momentum in market expansion with its profound development capability and brand management since its establishment in 1997. Mr. Richard Zheng, President of ZEROPLUS Technology, highlights that ZEROPLUS Technology’ brands are categorized into two sectors: Enterprise and Living-Entertainment.

In the R&D market, ZEROPLUS Logic Analyzers are positioned in the enterprise sector as an essential tool for every electronic developer. In the living-entertainment sector, ZEROPLUS Technology’ brands include Brook Livin WIRECARE & POWGANITE, Brook Gaming’s game controller, cross-platform converters, and Pokémon accessories, which have gained growing popularity among smart home consumers, video game players, and mobile gamers worldwide.

Brand Elements
ZEROPLUS Technology has launched a new home technology brand—Brook Livin, which blends a solid technical background with new-generation innovation. Brook Livin commits to innovative designs that enrich customers’ lives, ensure home safety, and fulfill users’ everyday needs. At the same time, Brook Livin makes customers’ homes a better place by emphasizing security, sustainability, and social responsibility. By combining solid development experience and an innovative brand team, Brook Livin listens to global customers’ feedback and precisely sculpts users’ needs into heartfelt household products with convenience, safety, and practical technology.

Customers of Brook Livin and ZEROPLUS Technology in the U.S.A., Japan, Taiwan, the Netherlands, Korea, Malaysia, Singapore, and Russia highly praise Brook Livin and ZEROPLUS products’ powerful functions that effectively accelerate home safety development and the expansion of smart home adoption. Mr. Richard Zheng, President of ZEROPLUS Technology, consolidated resources with a newly formed “Brook Livin” team to announce its first disaster-preventing WIRECARE product in Taiwan in July 2021, to expand the product portfolio into the household sector. Throughout the intuitive design and high-efficiency software based on ZEROPLUS’ solid embedded system background, WIRECARE symbolizes Brook Livin’s target of delivering an easy approach for everyone at home, enterprise, and factory who is seeking long-term safety and protection of proprietary.
Inspiring Identity
Brook Livin is the brand that creates a sustainable society with global involvement. With dedicated, sincere care for global customers in need, Brook Livin is building a brand that defines high quality, ecosustainability, and social responsibility. Launching the brand in the U.S.A. gives Brook Livin teammates, fans, and customers easy access to all products and content available through the online network. Brook Livin and its holding company—ZEROPLUS—both have reputations that extend across the world as the provider of a wide range of consumer electronics in various industries that are ready for immediate shipment. With products available in various design and production quantities, Brook Livin and ZEROPLUS are reliable resources for smart home product users, IC designers, semiconductor researchers, and new product makers. Moreover, Brook Livin has added solutions to serve customers in applications such as test and measurement, green energy solutions, and virtually all products related to smart home technology innovation.

Achievements & Impact The Brook Livin WIRECARE product is well-known for being sold via ZecZec E-Commerce, an international crowd-funding platform (www.zeczec.com/projects/wirecare), to expand the product portfolio into a new household sector.

Brook Livin WIRECARE is now commercially available on Amazon U.S.A., Newegg U.S.A., Digi-Key Electronics, and more online marketplaces after a successful product launch in the market from Taiwan and Japan, with over NTD4.2 million in sales revenue (around USD150,000) from 2,166 ZecZec E-Commerce customers in a single month. Moreover, ZEROPLUS Technology and Brook Livin are expanding their reach to more types of customers through global distributors, technical media, and KOLs. All these efforts are to promote the three major brands, ZEROPLUS Technology, Brook Livin, and Brook Gaming, to be more recognized and beneficial worldwide. Brook Livin also received the Dun & Bradstreet Global TOP Elite Award and Taiwan Best Manufacturer from 2021 to 2022 for its successful global brand expansion.

Future Direction
Brook Livin keeps its product presentation and marketing simple but practical, following the philosophy of an easy-to-use product is always better. Brook Livin doesn’t overwhelm its targeted customers with too many options. This philosophy is also part of Brook Livin’s brilliance in content marketing where Brook Livin produces high-tech products without high-tech terms. Brook Livin’s advertisements and marketing strategies do not just convey specifications and features, but rather how the products can change and improve customers’ lives. Moreover, Brook Livin will approach more global insiders and influencers to further promote its products. Brook Livin also provides a free trial program which offers a free trial of its service and product in exchange for a positive testimonial. Additionally, Brook Livin will get in touch with its existing satisfied customers for positive testimonials and product reviews.

INSPIRATIONAL BRAND CATEGORY

Zeroplus Technology Co., Ltd.

Information about the Company
Zeroplus Technology Co., Ltd. (ZEROPLUS Technology) has had highly energetic momentum in market expansion with its profound development capability and brand management since its establishment in 1997. Mr. Richard Zheng, President of ZEROPLUS Technology, highlights that ZEROPLUS Technology’ brands are categorized into two sectors: Enterprise and Living-Entertainment.

In the R&D market, ZEROPLUS Logic Analyzers are positioned in the enterprise sector as an essential tool for every electronic developer. In the living-entertainment sector, ZEROPLUS Technology’ brands include Brook Livin WIRECARE & POWGANITE, Brook Gaming’s game controller, cross-platform converters, and Pokémon accessories, which have gained growing popularity among smart home consumers, video game players, and mobile gamers worldwide.

Brand Elements
ZEROPLUS Technology has launched a new home technology brand—Brook Livin, which blends a solid technical background with new-generation innovation. Brook Livin commits to innovative designs that enrich customers’ lives, ensure home safety, and fulfill users’ everyday needs. At the same time, Brook Livin makes customers’ homes a better place by emphasizing security, sustainability, and social responsibility. By combining solid development experience and an innovative brand team, Brook Livin listens to global customers’ feedback and precisely sculpts users’ needs into heartfelt household products with convenience, safety, and practical technology.

Customers of Brook Livin and ZEROPLUS Technology in the U.S.A., Japan, Taiwan, the Netherlands, Korea, Malaysia, Singapore, and Russia highly praise Brook Livin and ZEROPLUS products’ powerful functions that effectively accelerate home safety development and the expansion of smart home adoption. Mr. Richard Zheng, President of ZEROPLUS Technology, consolidated resources with a newly formed “Brook Livin” team to announce its first disaster-preventing WIRECARE product in Taiwan in July 2021, to expand the product portfolio into the household sector. Throughout the intuitive design and high-efficiency software based on ZEROPLUS’ solid embedded system background, WIRECARE symbolizes Brook Livin’s target of delivering an easy approach for everyone at home, enterprise, and factory who is seeking long-term safety and protection of proprietary.
Inspiring Identity
Brook Livin is the brand that creates a sustainable society with global involvement. With dedicated, sincere care for global customers in need, Brook Livin is building a brand that defines high quality, ecosustainability, and social responsibility. Launching the brand in the U.S.A. gives Brook Livin teammates, fans, and customers easy access to all products and content available through the online network. Brook Livin and its holding company—ZEROPLUS—both have reputations that extend across the world as the provider of a wide range of consumer electronics in various industries that are ready for immediate shipment. With products available in various design and production quantities, Brook Livin and ZEROPLUS are reliable resources for smart home product users, IC designers, semiconductor researchers, and new product makers. Moreover, Brook Livin has added solutions to serve customers in applications such as test and measurement, green energy solutions, and virtually all products related to smart home technology innovation.

Achievements & Impact The Brook Livin WIRECARE product is well-known for being sold via ZecZec E-Commerce, an international crowd-funding platform (www.zeczec.com/projects/wirecare), to expand the product portfolio into a new household sector.

Brook Livin WIRECARE is now commercially available on Amazon U.S.A., Newegg U.S.A., Digi-Key Electronics, and more online marketplaces after a successful product launch in the market from Taiwan and Japan, with over NTD4.2 million in sales revenue (around USD150,000) from 2,166 ZecZec E-Commerce customers in a single month. Moreover, ZEROPLUS Technology and Brook Livin are expanding their reach to more types of customers through global distributors, technical media, and KOLs. All these efforts are to promote the three major brands, ZEROPLUS Technology, Brook Livin, and Brook Gaming, to be more recognized and beneficial worldwide. Brook Livin also received the Dun & Bradstreet Global TOP Elite Award and Taiwan Best Manufacturer from 2021 to 2022 for its successful global brand expansion.

Future Direction
Brook Livin keeps its product presentation and marketing simple but practical, following the philosophy of an easy-to-use product is always better. Brook Livin doesn’t overwhelm its targeted customers with too many options. This philosophy is also part of Brook Livin’s brilliance in content marketing where Brook Livin produces high-tech products without high-tech terms. Brook Livin’s advertisements and marketing strategies do not just convey specifications and features, but rather how the products can change and improve customers’ lives. Moreover, Brook Livin will approach more global insiders and influencers to further promote its products. Brook Livin also provides a free trial program which offers a free trial of its service and product in exchange for a positive testimonial. Additionally, Brook Livin will get in touch with its existing satisfied customers for positive testimonials and product reviews.