Information about the Company and Brand
E-Lead Electronic Co.,Ltd. (E-lead) was established in 1983 and is headquartered in Changhua, Taiwan. After 38 years of development, E-lead has invested a lot of R&D resources and carried out tooling development for the vehicle types and models of major car manufacturers. The products of E-lead Electronics include headup displays, in-vehicle audio, video navigation consoles, rear-seat entertainment systems, and ADAS.
E-lead had set up after-sales service centers in locations such as Suzhou, China, and Thailand to provide technical services to nearby customers. E-lead’s products have won the trust and cooperation of VW, Toyota, Honda, Nissan, Mitsubishi, Mazda, Audi, GM, Ford, Hyundai, and other major car OEMs all across the globe. The company seeks overseas cooperation niches to enhance the company’s competitiveness, consolidate the sales market, and create a win-win situation for the company and its customers.
E-lead’s mission is to become the world’s largest “Automotive Electronics in Greater China” supply chain. E-lead cultivates core technology professionals to optimize products, so as to return the fruit of the harvest to customers, employees and investors, and thus, achieve the overall interests of all stakeholders.
Innovative Corporate Culture & Growth Initiatives
“Giving back to the community” is the basic value of the existence of the enterprise, and E-lead keeps the principle in mind. Talent is an important asset of the company. E-lead values diversity and respects the characteristics of different personalities. In addition to a prudent selection of talents, E-lead believes developing talent is a company’s responsibility towards society.
E-lead is a company of over 30 years, and it excels in technological breakthroughs and innovation. Facing a constantly changing world, E-lead continuously re-invents itself to adjust to what the market needs. Today, the automotive market is undergoing waves of electrification, intelligence, and automation. E-lead will play an important role in this trend through its own technical expertise and advantages.
E-Lead Electronic Co.,Ltd. (E-lead) was established in 1983 and is headquartered in Changhua, Taiwan. After 38 years of development, E-lead has invested a lot of R&D resources and carried out tooling development for the vehicle types and models of major car manufacturers. The products of E-lead Electronics include headup displays, in-vehicle audio, video navigation consoles, rear-seat entertainment systems, and ADAS.
E-lead had set up after-sales service centers in locations such as Suzhou, China, and Thailand to provide technical services to nearby customers. E-lead’s products have won the trust and cooperation of VW, Toyota, Honda, Nissan, Mitsubishi, Mazda, Audi, GM, Ford, Hyundai, and other major car OEMs all across the globe. The company seeks overseas cooperation niches to enhance the company’s competitiveness, consolidate the sales market, and create a win-win situation for the company and its customers.
E-lead’s mission is to become the world’s largest “Automotive Electronics in Greater China” supply chain. E-lead cultivates core technology professionals to optimize products, so as to return the fruit of the harvest to customers, employees and investors, and thus, achieve the overall interests of all stakeholders.
Innovative Corporate Culture & Growth Initiatives
“Giving back to the community” is the basic value of the existence of the enterprise, and E-lead keeps the principle in mind. Talent is an important asset of the company. E-lead values diversity and respects the characteristics of different personalities. In addition to a prudent selection of talents, E-lead believes developing talent is a company’s responsibility towards society.
E-lead is a company of over 30 years, and it excels in technological breakthroughs and innovation. Facing a constantly changing world, E-lead continuously re-invents itself to adjust to what the market needs. Today, the automotive market is undergoing waves of electrification, intelligence, and automation. E-lead will play an important role in this trend through its own technical expertise and advantages.
In this age of unending change, a company that cannot re-invent itself to match the current times cannot survive.
Achievements & Impact
The performance of HUD original equipment suppliers of Chinese car manufacturers has gradually improved, and the company has passed the qualification verification of the original equipment of European high-end brand car manufacturers and continues to cooperate in the development of new technology products.
Over the past few years, E-LEAD has continuously supplied ADAS and infotainment systems to the South-Eastern Asian market. As the original equipment is often very expensive, E-LEAD worked to make technologies that make driving safer and more accessible. Although E-LEAD has done very well in this field, its goal is to bring technologies from Taiwan into Car OEMs around the globe.
E-LEAD is working to become a tier 1 OE supplier to OEM automotive manufacturers in China and is aiming to become a tier 1 supplier to major car OEMs all across the globe. Under his leadership, E-LEAD has passed the OE qualification verifications of European high-end car brands and is working with them to design the cockpit of the future.
Shifting from OES Business (planned installation of vehicles after mass production) to the OE (participation in the design of vehicles before mass production as standard equipment) requires a higher level of commitment and attention to detail.
In addition to passing all the system certifications and technological audits required by international car manufacturers, the operation of the company pays more attention to the pre-planning and the success of the execution of the plan, which greatly improves the ability to stay on schedule, control costs, and minimizes risks.
Future Direction
Based on the accumulated experience in automotive electronics and its relationship with car manufacturers, the company’s main direction is still automotive electronics in the medium and long term, and it will continue with its product transformation. The new products selected are concentrated on the head-up display (HUD) and ADAS products, temporarily avoiding the navigation AV host product line.
In the past, the aftermarket (installation after mass production of vehicles) was transformed into a business model of pre-installation (standard equipment jointly designed before mass production). Therefore, the transformation of the company’s physique has led it to emphasize scientific management to achieve the goal of [doing it right the first time] and pass the system certification required to meet the international Tier 1 requirements.
The performance of HUD original equipment suppliers of Chinese car manufacturers has gradually improved, and the company has passed the qualification verification of the original equipment of European high-end brand car manufacturers and continues to cooperate in the development of new technology products.
Over the past few years, E-LEAD has continuously supplied ADAS and infotainment systems to the South-Eastern Asian market. As the original equipment is often very expensive, E-LEAD worked to make technologies that make driving safer and more accessible. Although E-LEAD has done very well in this field, its goal is to bring technologies from Taiwan into Car OEMs around the globe.
E-LEAD is working to become a tier 1 OE supplier to OEM automotive manufacturers in China and is aiming to become a tier 1 supplier to major car OEMs all across the globe. Under his leadership, E-LEAD has passed the OE qualification verifications of European high-end car brands and is working with them to design the cockpit of the future.
Shifting from OES Business (planned installation of vehicles after mass production) to the OE (participation in the design of vehicles before mass production as standard equipment) requires a higher level of commitment and attention to detail.
In addition to passing all the system certifications and technological audits required by international car manufacturers, the operation of the company pays more attention to the pre-planning and the success of the execution of the plan, which greatly improves the ability to stay on schedule, control costs, and minimizes risks.
Future Direction
Based on the accumulated experience in automotive electronics and its relationship with car manufacturers, the company’s main direction is still automotive electronics in the medium and long term, and it will continue with its product transformation. The new products selected are concentrated on the head-up display (HUD) and ADAS products, temporarily avoiding the navigation AV host product line.
In the past, the aftermarket (installation after mass production of vehicles) was transformed into a business model of pre-installation (standard equipment jointly designed before mass production). Therefore, the transformation of the company’s physique has led it to emphasize scientific management to achieve the goal of [doing it right the first time] and pass the system certification required to meet the international Tier 1 requirements.
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E-Lead Electronic Co., Ltd.
Information about the Company and Brand
E-Lead Electronic Co.,Ltd. (E-lead) was established in 1983 and is headquartered in Changhua, Taiwan. After 38 years of development, E-lead has invested a lot of R&D resources and carried out tooling development for the vehicle types and models of major car manufacturers. The products of E-lead Electronics include headup displays, in-vehicle audio, video navigation consoles, rear-seat entertainment systems, and ADAS.
E-lead had set up after-sales service centers in locations such as Suzhou, China, and Thailand to provide technical services to nearby customers. E-lead’s products have won the trust and cooperation of VW, Toyota, Honda, Nissan, Mitsubishi, Mazda, Audi, GM, Ford, Hyundai, and other major car OEMs all across the globe. The company seeks overseas cooperation niches to enhance the company’s competitiveness, consolidate the sales market, and create a win-win situation for the company and its customers.
E-lead’s mission is to become the world’s largest “Automotive Electronics in Greater China” supply chain. E-lead cultivates core technology professionals to optimize products, so as to return the fruit of the harvest to customers, employees and investors, and thus, achieve the overall interests of all stakeholders.
Innovative Corporate Culture & Growth Initiatives
“Giving back to the community” is the basic value of the existence of the enterprise, and E-lead keeps the principle in mind. Talent is an important asset of the company. E-lead values diversity and respects the characteristics of different personalities. In addition to a prudent selection of talents, E-lead believes developing talent is a company’s responsibility towards society.
E-lead is a company of over 30 years, and it excels in technological breakthroughs and innovation. Facing a constantly changing world, E-lead continuously re-invents itself to adjust to what the market needs. Today, the automotive market is undergoing waves of electrification, intelligence, and automation. E-lead will play an important role in this trend through its own technical expertise and advantages.
E-Lead Electronic Co.,Ltd. (E-lead) was established in 1983 and is headquartered in Changhua, Taiwan. After 38 years of development, E-lead has invested a lot of R&D resources and carried out tooling development for the vehicle types and models of major car manufacturers. The products of E-lead Electronics include headup displays, in-vehicle audio, video navigation consoles, rear-seat entertainment systems, and ADAS.
E-lead had set up after-sales service centers in locations such as Suzhou, China, and Thailand to provide technical services to nearby customers. E-lead’s products have won the trust and cooperation of VW, Toyota, Honda, Nissan, Mitsubishi, Mazda, Audi, GM, Ford, Hyundai, and other major car OEMs all across the globe. The company seeks overseas cooperation niches to enhance the company’s competitiveness, consolidate the sales market, and create a win-win situation for the company and its customers.
E-lead’s mission is to become the world’s largest “Automotive Electronics in Greater China” supply chain. E-lead cultivates core technology professionals to optimize products, so as to return the fruit of the harvest to customers, employees and investors, and thus, achieve the overall interests of all stakeholders.
Innovative Corporate Culture & Growth Initiatives
“Giving back to the community” is the basic value of the existence of the enterprise, and E-lead keeps the principle in mind. Talent is an important asset of the company. E-lead values diversity and respects the characteristics of different personalities. In addition to a prudent selection of talents, E-lead believes developing talent is a company’s responsibility towards society.
E-lead is a company of over 30 years, and it excels in technological breakthroughs and innovation. Facing a constantly changing world, E-lead continuously re-invents itself to adjust to what the market needs. Today, the automotive market is undergoing waves of electrification, intelligence, and automation. E-lead will play an important role in this trend through its own technical expertise and advantages.
In this age of unending change, a company that cannot re-invent itself to match the current times cannot survive.
Achievements & Impact
The performance of HUD original equipment suppliers of Chinese car manufacturers has gradually improved, and the company has passed the qualification verification of the original equipment of European high-end brand car manufacturers and continues to cooperate in the development of new technology products.
Over the past few years, E-LEAD has continuously supplied ADAS and infotainment systems to the South-Eastern Asian market. As the original equipment is often very expensive, E-LEAD worked to make technologies that make driving safer and more accessible. Although E-LEAD has done very well in this field, its goal is to bring technologies from Taiwan into Car OEMs around the globe.
E-LEAD is working to become a tier 1 OE supplier to OEM automotive manufacturers in China and is aiming to become a tier 1 supplier to major car OEMs all across the globe. Under his leadership, E-LEAD has passed the OE qualification verifications of European high-end car brands and is working with them to design the cockpit of the future.
Shifting from OES Business (planned installation of vehicles after mass production) to the OE (participation in the design of vehicles before mass production as standard equipment) requires a higher level of commitment and attention to detail.
In addition to passing all the system certifications and technological audits required by international car manufacturers, the operation of the company pays more attention to the pre-planning and the success of the execution of the plan, which greatly improves the ability to stay on schedule, control costs, and minimizes risks.
Future Direction
Based on the accumulated experience in automotive electronics and its relationship with car manufacturers, the company’s main direction is still automotive electronics in the medium and long term, and it will continue with its product transformation. The new products selected are concentrated on the head-up display (HUD) and ADAS products, temporarily avoiding the navigation AV host product line.
In the past, the aftermarket (installation after mass production of vehicles) was transformed into a business model of pre-installation (standard equipment jointly designed before mass production). Therefore, the transformation of the company’s physique has led it to emphasize scientific management to achieve the goal of [doing it right the first time] and pass the system certification required to meet the international Tier 1 requirements.
The performance of HUD original equipment suppliers of Chinese car manufacturers has gradually improved, and the company has passed the qualification verification of the original equipment of European high-end brand car manufacturers and continues to cooperate in the development of new technology products.
Over the past few years, E-LEAD has continuously supplied ADAS and infotainment systems to the South-Eastern Asian market. As the original equipment is often very expensive, E-LEAD worked to make technologies that make driving safer and more accessible. Although E-LEAD has done very well in this field, its goal is to bring technologies from Taiwan into Car OEMs around the globe.
E-LEAD is working to become a tier 1 OE supplier to OEM automotive manufacturers in China and is aiming to become a tier 1 supplier to major car OEMs all across the globe. Under his leadership, E-LEAD has passed the OE qualification verifications of European high-end car brands and is working with them to design the cockpit of the future.
Shifting from OES Business (planned installation of vehicles after mass production) to the OE (participation in the design of vehicles before mass production as standard equipment) requires a higher level of commitment and attention to detail.
In addition to passing all the system certifications and technological audits required by international car manufacturers, the operation of the company pays more attention to the pre-planning and the success of the execution of the plan, which greatly improves the ability to stay on schedule, control costs, and minimizes risks.
Future Direction
Based on the accumulated experience in automotive electronics and its relationship with car manufacturers, the company’s main direction is still automotive electronics in the medium and long term, and it will continue with its product transformation. The new products selected are concentrated on the head-up display (HUD) and ADAS products, temporarily avoiding the navigation AV host product line.
In the past, the aftermarket (installation after mass production of vehicles) was transformed into a business model of pre-installation (standard equipment jointly designed before mass production). Therefore, the transformation of the company’s physique has led it to emphasize scientific management to achieve the goal of [doing it right the first time] and pass the system certification required to meet the international Tier 1 requirements.