Kingston Technology | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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CORPORATE EXCELLENCE CATEGORY

Kingston Technology

Information about the Company
Kingston Technology (Kingston) was founded in 1987 when two engineers and friends, John Tu and David Sun, saw an opportunity in the technology space. During a severe shortage of surfacemount memory chips, John and David designed a new type of memory module which fulfilled a demand for memory that would serve to redefine industry standards for years to come. What began as a garage start-up quickly grew into a technology powerhouse. While the company has long since outgrown that garage, the high standards of quality, reliability, and customer service remain.

Today, Kingston is the largest third-party memory module supplier for the 19th consecutive year as well as the No.1 brand in SSD unit market share, providing memory and storage solutions including solid-state drives (SSDs), high-performance memory, USBs, and memory cards. For over three decades, Kingston continues to grow as a DRAM module supplier, SSD manufacturer and memory storage provider, DRAMeXchange and TrendForce respectively reported that Kingston owned 78.70% of the DRAM market share and 26% of the SSD market share in 2021.

“Kingston Is With You” represents the company’s corporate culture and brand philosophy. Kingston’s hardware fuels the technology the world uses every day. From home products and small-tomedium businesses to the world’s largest data centers and top-tier cloud providers, Kingston Is Everywhere.

Company Culture & Company Activities
People are at the heart of Kingston’s success. From the beginning, John and David focused on creating an environment where people could come together, work hard and have fun. Kingston’s core values and standards of conduct, which originated from the two founders’ personalities and how they interacted with colleagues and partners, include Respect, Loyalty, Integrity and Fairness, Flexibility and Adaptability, Investing in Our Employees, and Having Fun.

John and David incorporated values and advantages from eastern and western cultures, such as high work efficiency, extensive employee training, and a flat organizational structure, as well as valuing relationships and providing care and support to employees. They were committed from the start to putting employees first because they knew that if Kingston takes care of their employees and vendors, they will take care of Kingston’s customers.

Kingston wants employees to find balance, to not only build professional expertise but have the time and effort to cultivate relationships, develop personal interests and create meaningful memories. Professionally, Kingston provides target-specific training resources in leadership, cross-function communication, and skill development. Outside of work, Kingston offers employees opportunities to try out new things, including organizing podcasts, live shows, singing contests, and culinary classes, and inviting YouTubers and lecturers to engage with employees.
Achievements & Impact
Kingston’s worldwide coverage includes 4 regional headquarters with over 3,200 employees and a distribution network in more than 175 countries. Owning 63 Surface-Mount Technology (SMT) manufacturing lines producing DRAM, flash, and SSD products, Kingston delivers over 2 million units every day, and its products are available in over 225,000 locations through a worldwide network of distributors and resellers.

Kingston successfully achieved steady and continuous growth throughout its 35 years of establishment. Even during the global pandemic, when the world’s component supply chain and shipments were heavily disrupted, Kingston remained ahead of its competitors and reported record revenue in 2020 and 2021. These achievements can be attributed to Kingston’s long-term relationships with clients and channel partners, enabling Kingston to adapt quickly and stand firm in times of challenge.

Kingston’s employee-first philosophy and consistent investment in employees also resulted in an average employee tenure of 14 years. This, in turn, allowed Kingston’s employees to accumulate sufficient experience in managing products and services, and to provide the best quality products and customer experience possible. Kingston’s employee operation efficiency also has the highest revenue per capita outfit in the industry, which is around 3 times the revenue per person compared to employees of Alphabet (Google).

Future Direction
Kingston believes that the formula for business success is built around outstanding relationships as well as quality products. Strengthened by long-term partnerships with suppliers, business partners, resellers, and distributors, Kingston will strive to go above and beyond for corporate and consumer customers in service and support.

As the industry transitions to next-gen memory and storage solutions, Kingston will continue to enhance its production infrastructure to readily support forthcoming platforms. Joining forces with industry partners in the ecosystem, Kingston will persist in bringing high-performing and innovative products and services to the market, and actively demonstrate its leading role as the No.1 memory and SSD brand in the industry.

CORPORATE EXCELLENCE CATEGORY

Kingston Technology

Information about the Company
Kingston Technology (Kingston) was founded in 1987 when two engineers and friends, John Tu and David Sun, saw an opportunity in the technology space. During a severe shortage of surfacemount memory chips, John and David designed a new type of memory module which fulfilled a demand for memory that would serve to redefine industry standards for years to come. What began as a garage start-up quickly grew into a technology powerhouse. While the company has long since outgrown that garage, the high standards of quality, reliability, and customer service remain.

Today, Kingston is the largest third-party memory module supplier for the 19th consecutive year as well as the No.1 brand in SSD unit market share, providing memory and storage solutions including solid-state drives (SSDs), high-performance memory, USBs, and memory cards. For over three decades, Kingston continues to grow as a DRAM module supplier, SSD manufacturer and memory storage provider, DRAMeXchange and TrendForce respectively reported that Kingston owned 78.70% of the DRAM market share and 26% of the SSD market share in 2021.

“Kingston Is With You” represents the company’s corporate culture and brand philosophy. Kingston’s hardware fuels the technology the world uses every day. From home products and small-tomedium businesses to the world’s largest data centers and top-tier cloud providers, Kingston Is Everywhere.

Company Culture & Company Activities
People are at the heart of Kingston’s success. From the beginning, John and David focused on creating an environment where people could come together, work hard and have fun. Kingston’s core values and standards of conduct, which originated from the two founders’ personalities and how they interacted with colleagues and partners, include Respect, Loyalty, Integrity and Fairness, Flexibility and Adaptability, Investing in Our Employees, and Having Fun.

John and David incorporated values and advantages from eastern and western cultures, such as high work efficiency, extensive employee training, and a flat organizational structure, as well as valuing relationships and providing care and support to employees. They were committed from the start to putting employees first because they knew that if Kingston takes care of their employees and vendors, they will take care of Kingston’s customers.

Kingston wants employees to find balance, to not only build professional expertise but have the time and effort to cultivate relationships, develop personal interests and create meaningful memories. Professionally, Kingston provides target-specific training resources in leadership, cross-function communication, and skill development. Outside of work, Kingston offers employees opportunities to try out new things, including organizing podcasts, live shows, singing contests, and culinary classes, and inviting YouTubers and lecturers to engage with employees.
Achievements & Impact
Kingston’s worldwide coverage includes 4 regional headquarters with over 3,200 employees and a distribution network in more than 175 countries. Owning 63 Surface-Mount Technology (SMT) manufacturing lines producing DRAM, flash, and SSD products, Kingston delivers over 2 million units every day, and its products are available in over 225,000 locations through a worldwide network of distributors and resellers.

Kingston successfully achieved steady and continuous growth throughout its 35 years of establishment. Even during the global pandemic, when the world’s component supply chain and shipments were heavily disrupted, Kingston remained ahead of its competitors and reported record revenue in 2020 and 2021. These achievements can be attributed to Kingston’s long-term relationships with clients and channel partners, enabling Kingston to adapt quickly and stand firm in times of challenge.

Kingston’s employee-first philosophy and consistent investment in employees also resulted in an average employee tenure of 14 years. This, in turn, allowed Kingston’s employees to accumulate sufficient experience in managing products and services, and to provide the best quality products and customer experience possible. Kingston’s employee operation efficiency also has the highest revenue per capita outfit in the industry, which is around 3 times the revenue per person compared to employees of Alphabet (Google).

Future Direction
Kingston believes that the formula for business success is built around outstanding relationships as well as quality products. Strengthened by long-term partnerships with suppliers, business partners, resellers, and distributors, Kingston will strive to go above and beyond for corporate and consumer customers in service and support.

As the industry transitions to next-gen memory and storage solutions, Kingston will continue to enhance its production infrastructure to readily support forthcoming platforms. Joining forces with industry partners in the ecosystem, Kingston will persist in bringing high-performing and innovative products and services to the market, and actively demonstrate its leading role as the No.1 memory and SSD brand in the industry.