FULIFE Group Holdings Pte Ltd – APEA – Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

FULIFE Group Holdings Pte Ltd

Introduction
FULIFE Group is a health, wellness and lifestyle company that invests and collaborates heavily in the research and supply of premium quality products, services and technology that will bring about improved and enhanced health and well-being, as well as, a richer and more fulfilling lifestyle and experiences for its customers.

Founded in Singapore on March 2017 with a team of high-calibre Singaporeans who aim to provide a good ecosystem and opportunities for all to be part of their extraordinary journey in providing good health and wellness and establish new entrepreneurs in a holistic environment. FULIFE Group envisions to be an international platform that embraces good health and establish entrepreneurs in a holistic environment.

The global headquarter is in Singapore with regional presence in Malaysia, Indonesia, Philippines, Vietnam, Cambodia, Myanmar, India, China and Chinese Taipei.

Corporate Culture and Company Activities
As a young company that is growing and expanding rapidly, operations and corporate goals are subjected to constant changes, for good reasons of course, to seize the market opportunities and ensure the bottom line. As such, decisive actions and change management is key to enable the company to be able to operate in what some might feel in a such a frenzy manner. Initiatives and new implementations are thrown on the table and agreed upon quickly at the management level. The information is disseminated to the corporate staff via circulars and then followed by training where needed. The next group of people to be informed and to be trained are leaders of direct selling sales force. Following that, information dissemination is carried out through mobile chat groups and email.

As a closely knitted family, FULIFE has an open-door policy, that encourage each and every staff to openly share their ideas, views and provide feedback through direct channels ie. in person, through working chat groups, emails as well as during official meetings.

FULIFE is actively involved in community activities, including organising of events and sponsorship. These include bonding events with the beneficiaries of APSN through activities like cooking, baking and handicrafts activities. In May 2019, the Group supported the Pasir Ris East Mothers’ Day Celebration, sponsoring red roses to all the mothers as well as the Top 2 Lucky Draw Prizes. In June 2019, it was also privileged to have the opportunity to support the Yew Tee Grassroots Organisation at their Merdeka Generation Appreciation event, held to honour some 300 Merdeka Generation residents for their contributions to Singapore’s nation-building.

Achievements and Impact
Through innovation and technology, FULIFE has been able to grow quickly and respond effectively to market movement and trends to enable its business to compete with other established peers and the bigger boys in the market. Within the first year of operations in 2017, the Group achieved over SGD$3M in revenue with about 2,000 customers. In the second year of operations, through an equipped direct sales force, FULIFE was able to reach markets in regional cities and tripled its sales revenue to over SGD$10m and a customer base of about 6,000. Today, the Group extended its market reach to regional cities including, Johor, Kuala Lumpur (Malaysia), Jakarta, Medan, Batam (Indonesia), Manila, Ilo Ilo (Philippines), Phnom Peng (Cambodia), Taipei and various parts of China, including Shenzhen and Guangxi.

In Singapore, as the founding city and headquarter, FULIFE has a total of 8 offices, catering to corporate operations, sales and marketing showrooms including three within or just outside the Central Business District, as well as a design, development and entrepreneur space co-located within Temasek Polytechnic.

FULIFE has also established overseas offices in Kuala Lumpur, Jarkarta, Batam, Guangxi and upcoming offices in Taipei, Shenzhen and Manila.

To support such rapid growth and expansion, the Group needed a strong human capital to run with them. The staff at FULIFE are encouraged to look at their daily tasks innovatively and seek to improve business processes. The management at FULIFE have installed a staff recognition system to reward staff who have shown initiative in improving business operations. The management team also conduct informal discussions with all their staff to hear them out and exchange ideas on how to improve FULIFE’s business operations as well as sales and marketing. The Group values the opinions and contributions of everyone in the company.

Future Direction
FULIFE will continue its rapid growth both locally and overseas. The Group will continue to expand its range of products and services to capture new market segments. It will also be looking at untapped markets including India, Europe, Australia and America.

CORPORATE EXCELLENCE

FULIFE Group Holdings Pte Ltd

Introduction
FULIFE Group is a health, wellness and lifestyle company that invests and collaborates heavily in the research and supply of premium quality products, services and technology that will bring about improved and enhanced health and well-being, as well as, a richer and more fulfilling lifestyle and experiences for its customers.

Founded in Singapore on March 2017 with a team of high-calibre Singaporeans who aim to provide a good ecosystem and opportunities for all to be part of their extraordinary journey in providing good health and wellness and establish new entrepreneurs in a holistic environment. FULIFE Group envisions to be an international platform that embraces good health and establish entrepreneurs in a holistic environment.

The global headquarter is in Singapore with regional presence in Malaysia, Indonesia, Philippines, Vietnam, Cambodia, Myanmar, India, China and Chinese Taipei.

Corporate Culture and Company Activities
As a young company that is growing and expanding rapidly, operations and corporate goals are subjected to constant changes, for good reasons of course, to seize the market opportunities and ensure the bottom line. As such, decisive actions and change management is key to enable the company to be able to operate in what some might feel in a such a frenzy manner. Initiatives and new implementations are thrown on the table and agreed upon quickly at the management level. The information is disseminated to the corporate staff via circulars and then followed by training where needed. The next group of people to be informed and to be trained are leaders of direct selling sales force. Following that, information dissemination is carried out through mobile chat groups and email.

As a closely knitted family, FULIFE has an open-door policy, that encourage each and every staff to openly share their ideas, views and provide feedback through direct channels ie. in person, through working chat groups, emails as well as during official meetings.

FULIFE is actively involved in community activities, including organising of events and sponsorship. These include bonding events with the beneficiaries of APSN through activities like cooking, baking and handicrafts activities. In May 2019, the Group supported the Pasir Ris East Mothers’ Day Celebration, sponsoring red roses to all the mothers as well as the Top 2 Lucky Draw Prizes. In June 2019, it was also privileged to have the opportunity to support the Yew Tee Grassroots Organisation at their Merdeka Generation Appreciation event, held to honour some 300 Merdeka Generation residents for their contributions to Singapore’s nation-building.

Achievements and Impact
Through innovation and technology, FULIFE has been able to grow quickly and respond effectively to market movement and trends to enable its business to compete with other established peers and the bigger boys in the market. Within the first year of operations in 2017, the Group achieved over SGD$3M in revenue with about 2,000 customers. In the second year of operations, through an equipped direct sales force, FULIFE was able to reach markets in regional cities and tripled its sales revenue to over SGD$10m and a customer base of about 6,000. Today, the Group extended its market reach to regional cities including, Johor, Kuala Lumpur (Malaysia), Jakarta, Medan, Batam (Indonesia), Manila, Ilo Ilo (Philippines), Phnom Peng (Cambodia), Taipei and various parts of China, including Shenzhen and Guangxi.

In Singapore, as the founding city and headquarter, FULIFE has a total of 8 offices, catering to corporate operations, sales and marketing showrooms including three within or just outside the Central Business District, as well as a design, development and entrepreneur space co-located within Temasek Polytechnic.

FULIFE has also established overseas offices in Kuala Lumpur, Jarkarta, Batam, Guangxi and upcoming offices in Taipei, Shenzhen and Manila.

To support such rapid growth and expansion, the Group needed a strong human capital to run with them. The staff at FULIFE are encouraged to look at their daily tasks innovatively and seek to improve business processes. The management at FULIFE have installed a staff recognition system to reward staff who have shown initiative in improving business operations. The management team also conduct informal discussions with all their staff to hear them out and exchange ideas on how to improve FULIFE’s business operations as well as sales and marketing. The Group values the opinions and contributions of everyone in the company.

Future Direction
FULIFE will continue its rapid growth both locally and overseas. The Group will continue to expand its range of products and services to capture new market segments. It will also be looking at untapped markets including India, Europe, Australia and America.