No Signboard Holdings Ltd – APEA – Asia Pacific Entrepreneurship Awards

OUTSTANDING CATEGORY

Sam Lim Yong Sim (Lin Rongsen)
Executive Chairman and Chief Executive Officer


No Signboard Holdings Ltd
1 Harbourfront Walk
#03-02 VivoCity
Singapore 098585
Tel: +65 6376 9959
www.nosignboardseafood.com


Sam Lim Yong Sim joined the family business (the operation of No Signboard Seafood) since 1998 and spearheaded the development and expansion of the Group over the past two decades, which includes the leading of No Signboard Seafood business from its humble roots to the premium seafood restaurant chain it is today. Sam is responsible for (i) the formulation of the overall business and corporate policies and strategies of the Group; (ii) oversight of the management of the business and operations of the Group; and (iii) leading the Group’s business development, expansion and growth strategies and efforts.

No Signboard Seafood is famous for its white pepper crab dish (crab stir-fried in aromatic white pepper sauce and generously garnished with stalks of spring onion). The dish was created by Sam’s late maternal grandmother, Madam Ong Kim Hoi, and was sold at her stall at the Mattar Road hawker centre in Aljunied in the 1970s. Under the leadership of Sam, the Group has received numerous accreditations and awards over the years including the SG50 Prestige Enterprise Award 2015/2016 – Singapore’s Top F&B Brand for Seafood Category for its Restaurant Business and the Outstanding Brands – Beer 2016 for its beer business.

Sam joined the family business, full-time, immediately after he has completed his national service in 1998. During this time, their renowned hawker stall at Mattar Road has relocated to Farrer Park, moving the business into shophouses. No Signboard Seafood ran two outlets, one in Race Course Lane and the other in Geylang when Sam first joined. Even though Sam joined the business as a general manager, he worked hands on in the business as a kitchen helper and server, so as to understand the fundamentals of running the seafood business. When Sam first started out, he often must wake up at 5am to source for the freshest seafood in wet markets, worked late till the closing of the outlets and slept at 2am each day.

Seeing the potential in the business, Sam began scouting for new locations and discovered a space at the nowdefunct Oasis building in Kallang. That space at Oasis became No Signboard Seafood’s first full-fledged, airconditioned restaurant which opened in year 2000. To fund the start-up of the new restaurant at Oasis, he borrowed $300,000 from friends as no banks at that time would give him a loan. To save costs, Sam did the painting of the space and doing the electrical wiring himself. The restaurant at Oasis recouped its initial investment within six months.

After which, Sam took up the challenge to launch the Group’s first upscale No Signboard Seafood in 2005 at one of Singapore’s most iconic spots in the Central Business District - The Esplanade. The new outlet helped push the brand up another notch, to one associated more with a sophisticated dining experience. Sam went through great lengths to upgrade its service levels and ambience compatible to being at Esplanade. The $1-million restaurant has been a hit with the public and tourists. The Group has since expanded into other malls in Singapore like Central @ Clarke Quay and Vivocity.

With more than 20 years of F&B experience, Sam is instrumental in establishing No Signboard’s reputation as one of the best-known seafood restaurant chains in Singapore.

Being the 3rd generation in the No Signboard Seafood business, Sam aims to grow the Group’s business further. Sam now focuses his efforts into diversifying the Group’s restaurant business into different concepts through securing popular franchises, extensive R&D and merger & acquisition opportunities as well as expanding the Group’s global footprint.

Through Sam’s leadership, the Group secured a franchise agreement with China’s popular Inner Mongolian hot pot restaurant, Little Sheep, to open at least one outlet a year for the next five years in Singapore. In addition, Sam also directed the Group to enter the fast food industry by setting up the Hawker QSR, offering burgers with a local taste, which planned to open the first three outlets in Singapore between October 2018 to January 2019. These new concepts represent the first time in the Group’s history that No Signboard ventures outside its traditional seafood restaurant business. Sam is determined to pamper the palates of the Singaporean consumers with different variety of restaurant concepts and food choices. And this is not it, Sam is continuously seeking the right opportunities to expand the Group’s business, which can be in the form of franchising more brands and concepts from overseas into Singapore and the region, developing new brands and concepts by the Group, or through joint ventures and merger & acquisitions.

Sam also led the Group to acquire 80% of Danish Breweries Pte Ltd (“Danish Breweries”) in June 2017 and successfully listed the Group on the Catalist of the Singapore Exchange Securities Trading Limited (“SGXST”) on 30 November 2017. The Group subsequently acquired the remaining 20% of Danish Breweries, which brews the popular Draft Beer, in June 2018. Although in its early years, Sam firmly believes that the Draft Beer would one day become an international top selling beer worldwide following the footsteps of Tiger Beer and Heineken.

Sam’s vision for No Signboard is to grow the business into a holistic, fully-integrated food and beverage player with a recognised international standing, with different restaurant concepts in multiple countries and a larger group than it is today. Today, the market capitalization of the Group is S$79.5 million, generating a 9-months turnover of S$17.6 million as of 30 June 2018. The Group presently employs more than 200 employees in all its businesses.

About No Signboard Holdings Ltd. (Bloomberg Ticker: NSB SP EQUITY)
No Signboard Holdings Ltd. (無招牌控股有限公司), which traces its origins to the late 1970s, is a leading lifestyle F&B player in Singapore. It is principally engaged in operating a chain of seafood restaurants under its No Signboard Seafood brand. The Group also has a Beer Business which promotes and distributes its Draft Denmark brand of beer. Backed by a track record of over 30 years of quality cuisine and customer focused service, the No Signboard Seafood brand of premium seafood restaurants is one of the leading seafood restaurant chains in Singapore. It is also widely known for its signature White Pepper Crab dish created by its founder Madam Ong Kim Hoi, which is one of its bestselling dishes. A testament to its strong branding, the Group has received numerous accreditations and awards over the years including the SG50 Prestige Enterprise Award 2015/2016 – Singapore’s Top F&B Brand for Seafood Category for its Restaurant Business and the Outstanding Brands – Beer 2016 for its Beer Business. The Group was successfully listed on Catalist of the Singapore Exchange Securities Trading Limited (“SGX-ST”) on 30 November 2017. For more information, please visit nosignboardseafood.com

OUTSTANDING CATEGORY

Sam Lim Yong Sim (Lin Rongsen)
Executive Chairman and Chief Executive Officer

Sam Lim Yong Sim joined the family business (the operation of No Signboard Seafood) since 1998 and spearheaded the development and expansion of the Group over the past two decades, which includes the leading of No Signboard Seafood business from its humble roots to the premium seafood restaurant chain it is today. Sam is responsible for (i) the formulation of the overall business and corporate policies and strategies of the Group; (ii) oversight of the management of the business and operations of the Group; and (iii) leading the Group’s business development, expansion and growth strategies and efforts.

No Signboard Seafood is famous for its white pepper crab dish (crab stir-fried in aromatic white pepper sauce and generously garnished with stalks of spring onion). The dish was created by Sam’s late maternal grandmother, Madam Ong Kim Hoi, and was sold at her stall at the Mattar Road hawker centre in Aljunied in the 1970s. Under the leadership of Sam, the Group has received numerous accreditations and awards over the years including the SG50 Prestige Enterprise Award 2015/2016 – Singapore’s Top F&B Brand for Seafood Category for its Restaurant Business and the Outstanding Brands – Beer 2016 for its beer business.

Sam joined the family business, full-time, immediately after he has completed his national service in 1998. During this time, their renowned hawker stall at Mattar Road has relocated to Farrer Park, moving the business into shophouses. No Signboard Seafood ran two outlets, one in Race Course Lane and the other in Geylang when Sam first joined. Even though Sam joined the business as a general manager, he worked hands on in the business as a kitchen helper and server, so as to understand the fundamentals of running the seafood business. When Sam first started out, he often must wake up at 5am to source for the freshest seafood in wet markets, worked late till the closing of the outlets and slept at 2am each day.

Seeing the potential in the business, Sam began scouting for new locations and discovered a space at the nowdefunct Oasis building in Kallang. That space at Oasis became No Signboard Seafood’s first full-fledged, airconditioned restaurant which opened in year 2000. To fund the start-up of the new restaurant at Oasis, he borrowed $300,000 from friends as no banks at that time would give him a loan. To save costs, Sam did the painting of the space and doing the electrical wiring himself. The restaurant at Oasis recouped its initial investment within six months.

After which, Sam took up the challenge to launch the Group’s first upscale No Signboard Seafood in 2005 at one of Singapore’s most iconic spots in the Central Business District - The Esplanade. The new outlet helped push the brand up another notch, to one associated more with a sophisticated dining experience. Sam went through great lengths to upgrade its service levels and ambience compatible to being at Esplanade. The $1-million restaurant has been a hit with the public and tourists. The Group has since expanded into other malls in Singapore like Central @ Clarke Quay and Vivocity.

With more than 20 years of F&B experience, Sam is instrumental in establishing No Signboard’s reputation as one of the best-known seafood restaurant chains in Singapore.

Being the 3rd generation in the No Signboard Seafood business, Sam aims to grow the Group’s business further. Sam now focuses his efforts into diversifying the Group’s restaurant business into different concepts through securing popular franchises, extensive R&D and merger & acquisition opportunities as well as expanding the Group’s global footprint.


No Signboard Holdings Ltd
1 Harbourfront Walk
#03-02 VivoCity
Singapore 098585
Tel: +65 6376 9959
www.nosignboardseafood.com


Through Sam’s leadership, the Group secured a franchise agreement with China’s popular Inner Mongolian hot pot restaurant, Little Sheep, to open at least one outlet a year for the next five years in Singapore. In addition, Sam also directed the Group to enter the fast food industry by setting up the Hawker QSR, offering burgers with a local taste, which planned to open the first three outlets in Singapore between October 2018 to January 2019. These new concepts represent the first time in the Group’s history that No Signboard ventures outside its traditional seafood restaurant business. Sam is determined to pamper the palates of the Singaporean consumers with different variety of restaurant concepts and food choices. And this is not it, Sam is continuously seeking the right opportunities to expand the Group’s business, which can be in the form of franchising more brands and concepts from overseas into Singapore and the region, developing new brands and concepts by the Group, or through joint ventures and merger & acquisitions.

Sam also led the Group to acquire 80% of Danish Breweries Pte Ltd (“Danish Breweries”) in June 2017 and successfully listed the Group on the Catalist of the Singapore Exchange Securities Trading Limited (“SGXST”) on 30 November 2017. The Group subsequently acquired the remaining 20% of Danish Breweries, which brews the popular Draft Beer, in June 2018. Although in its early years, Sam firmly believes that the Draft Beer would one day become an international top selling beer worldwide following the footsteps of Tiger Beer and Heineken.

Sam’s vision for No Signboard is to grow the business into a holistic, fully-integrated food and beverage player with a recognised international standing, with different restaurant concepts in multiple countries and a larger group than it is today. Today, the market capitalization of the Group is S$79.5 million, generating a 9-months turnover of S$17.6 million as of 30 June 2018. The Group presently employs more than 200 employees in all its businesses.

About No Signboard Holdings Ltd. (Bloomberg Ticker: NSB SP EQUITY)
No Signboard Holdings Ltd. (無招牌控股有限公司), which traces its origins to the late 1970s, is a leading lifestyle F&B player in Singapore. It is principally engaged in operating a chain of seafood restaurants under its No Signboard Seafood brand. The Group also has a Beer Business which promotes and distributes its Draft Denmark brand of beer. Backed by a track record of over 30 years of quality cuisine and customer focused service, the No Signboard Seafood brand of premium seafood restaurants is one of the leading seafood restaurant chains in Singapore. It is also widely known for its signature White Pepper Crab dish created by its founder Madam Ong Kim Hoi, which is one of its bestselling dishes. A testament to its strong branding, the Group has received numerous accreditations and awards over the years including the SG50 Prestige Enterprise Award 2015/2016 – Singapore’s Top F&B Brand for Seafood Category for its Restaurant Business and the Outstanding Brands – Beer 2016 for its Beer Business. The Group was successfully listed on Catalist of the Singapore Exchange Securities Trading Limited (“SGX-ST”) on 30 November 2017. For more information, please visit nosignboardseafood.com