Advocado Pte Ltd – APEA – Asia Pacific Enterprise Awards

OUTSTANDING CATEGORY

Eric Chia
Chief Executive Officer & Founder


Advocado Pte Ltd
2 Kallang Ave,
#11-21, CT Hub
Singapore 339407
Tel: +65 6444 9556
www.advocadoapp.com


Eric Chia is the founder & CEO of Advocado, a multiaward-winning cloud consumer engagement CRM Software which empowers B2C businesses big or small to generate additional revenue while retaining & engaging their customers.

1999
The then 2nd year NUS undergraduate, Eric started working on his first brainchild in the tech realm - in the very comforts of his dorm room.

Eric has been an ambitious individual since his younger days, coupled with his creativity and willingness to learn anything & everything, school soon became just a vehicle to drive him on the road to entrepreneurship.

While everyone went slogging for aces & good job placements, Eric’s first business miracle took flight along with the 99’ .com boom. Imagine, a 23-year-old student who owns a lucrative tech business worth more than USD 10 Million in valuation!

19 years & 5 start ups later, the now 41-year-old Eric’s take on entrepreneurship had taken a 180 turn. Certain business adversities made him a believer of strong business foundations: Forget about chasing after hype & novelty and focus on solving real problems that matter, while creating traction and revenue.

In this case, his 5th brainchild - Advocado was birthed alongside co-founder Joval Gan, while entirely bootstrapped from the start and with a focus for delivering solid tangible value to their customers while elegantly solving issues that occur daily.

Advocado: Empowering SMEs
Advocado was love at first thought for Eric back in 2014. He had a hunch it could be a game changer, starting with SMEs; when the market became more receptive to semi-personalized digital loyalty softwares, but for some reason, most of them are failing, in epic proportions.

While not being hasty to chase after an amazing idea, Eric spent more than 18 months to validate and refine the business model before going to market. And after enrolling another formidable rival-turned-co-founder, Joval, who has rich new market experiences, excellent interpersonal skills and spectacular sales prowess, Advocado took her first steps in May 2016.

Advocado’s mission was simple: Delivering the most elegant & flexible cloud engagement solution there is, one that merchants love; robust, groovy, agile, adaptable to all kinds of changes in business climate. Loyalty, customer engagement & revenue generation with just a mobile number in a few seconds without the need for physical cards or downloading of any apps.

The ultimate driving force for Eric is value creation: reducing friction, boosting efficiency and productivity in operations & management, leading to traction and inevitably, profit. No business should be at the mercy of an expensive, emotionless software which is unable to reduce operational pain points yet leave its users at a loss of how to effectively utilize it.

Imagine the power of robust consumer engagement software only previously available to MNCs, now available to businesses of any size, from the small retailer to midsize chains, kickstarted in just under 24 hours and at the affordable cost of under USD$3 daily.

Bootstrapped: Certainly not easy & there’s NO TURNING BACK!
As with any bootstrapped startup, resources are extremely limited. Hiring industry experts at market rates were impossible. Other than delivering seamless UX & UI for the best customer experience, having a robust and scalable technology framework and infrastructure is absolutely mission critical. It can make or break a tech startup, no matter how brilliant the business idea. Thinking out of the box on how to build Asia’s leading tech innovation team in Advocado, Eric managed to enroll Ron Lee, a seasoned tech entrepreneur, whom with his team of young yet experienced developers, worked on Advocado 2.0. The synergy and chemistry while working together was spectacular and Ron soon joined the leaderboard as Chief Technology Officer, creating waves of tech innovation alongside Eric & Joval.

Eliminating pain points
In the early days, as with most startups it was really a struggle convincing merchants to see the needs of utilizing Advocado to engage their customers & how it could be beneficial in the long run. As the product matures and more riveting features were being introduced, Advocado had become the leading cloud consumer engagement loyalty software, suitable for even the regional multichained groups.

Advocado empowers the merchants to enroll their consumers under 15 seconds, without the need of cards or apps. Consumers, on the other hand, enjoy instant gratification of the best offers exciting brands has to offer. And in this tango between businesses and their customers, they now have precise insights on who their customers are, specifically the most valuable ones, and the ability to re-engage them with irresistible offers, anytime, anywhere; with just a few clicks on the Advocado cloud platform.

Increasing competitive edge
The next biggest challenge was maintaining current momentum for the service to become indispensable to brands and help them to grow their business regionally. That was when additional marketing strategies were offered to partner brands, to creatively increase their competitive edge in the long run. Advocado, with the state-of-the-art cloud software for consumer engagement, alongside best-of-breed loyalty consultations and crowd-wooing marketing strategies, had brought about at least a consecutive 3-fold revenue with every willing and motivated partner brand in the 1st two months of usage. So much so that, multi-chains have turned to Advocado to review their customer loyalty processes & experiences in order to stay in the lead.

Trailblazing TWO!
“An organization rises and falls with its leadership.” – Eric Chia

At barely 2 years old, bootstrapped Advocado is already a multi-award-winning cloud loyalty & CRM software with Most Innovative Technology, Best Commercial and Best Loyalty Programs (Travel, Hospitality & F&B) regional awards under its belt.

With expansion efforts, Advocado has extended its reach to 6 other cities; namely: Kuala Lumpur, Bangkok, Manila, Jakarta, Ho Chi Minh & Hong Kong with amazing results of over 900 partner brands and more than 400,000 users.

As father figure of Advocado, Eric, despite odds & adversities, has provided leadership & vision clarity to scale the company to where it stands today along with a team of persevering & trusting warriors.

Bigger, Bolder & Better
“Be better than yesterday, but not better than tomorrow” - Eric Chia

In the world of technology, businesses have to keep improving to maintain its market relevancy. Other than improved business analytics, expect strategic partnerships between Advocado & tech giants such as Samsung, Microsoft & Singapore’s homegrown payment heartthrob - NETS; to bring you even greater security coupled with seamlessness from customer engagement to the time payment is being made.

Aligned with Eric’s vision: Advocado will be the ultimate core to a dynamic customer engagement ecosystem, one which is sexy & elegant; provides frictionless, engaging & informative experiences for its consumers & users alike.

OUTSTANDING CATEGORY

Eric Chia
Chief Executive Officer & Founder

Eric Chia is the founder & CEO of Advocado, a multiaward-winning cloud consumer engagement CRM Software which empowers B2C businesses big or small to generate additional revenue while retaining & engaging their customers.

1999
The then 2nd year NUS undergraduate, Eric started working on his first brainchild in the tech realm - in the very comforts of his dorm room.

Eric has been an ambitious individual since his younger days, coupled with his creativity and willingness to learn anything & everything, school soon became just a vehicle to drive him on the road to entrepreneurship.

While everyone went slogging for aces & good job placements, Eric’s first business miracle took flight along with the 99’ .com boom. Imagine, a 23-year-old student who owns a lucrative tech business worth more than USD 10 Million in valuation!

19 years & 5 start ups later, the now 41-year-old Eric’s take on entrepreneurship had taken a 180 turn. Certain business adversities made him a believer of strong business foundations: Forget about chasing after hype & novelty and focus on solving real problems that matter, while creating traction and revenue.

In this case, his 5th brainchild - Advocado was birthed alongside co-founder Joval Gan, while entirely bootstrapped from the start and with a focus for delivering solid tangible value to their customers while elegantly solving issues that occur daily.

Advocado: Empowering SMEs
Advocado was love at first thought for Eric back in 2014. He had a hunch it could be a game changer, starting with SMEs; when the market became more receptive to semi-personalized digital loyalty softwares, but for some reason, most of them are failing, in epic proportions.

While not being hasty to chase after an amazing idea, Eric spent more than 18 months to validate and refine the business model before going to market. And after enrolling another formidable rival-turned-co-founder, Joval, who has rich new market experiences, excellent interpersonal skills and spectacular sales prowess, Advocado took her first steps in May 2016.

Advocado’s mission was simple: Delivering the most elegant & flexible cloud engagement solution there is, one that merchants love; robust, groovy, agile, adaptable to all kinds of changes in business climate. Loyalty, customer engagement & revenue generation with just a mobile number in a few seconds without the need for physical cards or downloading of any apps.

The ultimate driving force for Eric is value creation: reducing friction, boosting efficiency and productivity in operations & management, leading to traction and inevitably, profit. No business should be at the mercy of an expensive, emotionless software which is unable to reduce operational pain points yet leave its users at a loss of how to effectively utilize it.

Imagine the power of robust consumer engagement software only previously available to MNCs, now available to businesses of any size, from the small retailer to midsize chains, kickstarted in just under 24 hours and at the affordable cost of under USD$3 daily.

Bootstrapped: Certainly not easy & there’s NO TURNING BACK!
As with any bootstrapped startup, resources are extremely limited. Hiring industry experts at market rates were impossible. Other than delivering seamless UX & UI for the best customer experience, having a robust and scalable technology framework and infrastructure is absolutely mission critical. It can make or break a tech startup, no matter how brilliant the business idea. Thinking out of the box on how to build Asia’s leading tech innovation team in Advocado, Eric managed to enroll Ron Lee, a seasoned tech entrepreneur, whom with his team of young yet experienced developers, worked on Advocado 2.0. The synergy and chemistry while working together was spectacular and Ron soon joined the leaderboard as Chief Technology Officer, creating waves of tech innovation alongside Eric & Joval.


Advocado Pte Ltd
2 Kallang Ave,
#11-21, CT Hub
Singapore 339407
Tel: +65 6444 9556
www.advocadoapp.com


Eliminating pain points
In the early days, as with most startups it was really a struggle convincing merchants to see the needs of utilizing Advocado to engage their customers & how it could be beneficial in the long run. As the product matures and more riveting features were being introduced, Advocado had become the leading cloud consumer engagement loyalty software, suitable for even the regional multichained groups.

Advocado empowers the merchants to enroll their consumers under 15 seconds, without the need of cards or apps. Consumers, on the other hand, enjoy instant gratification of the best offers exciting brands has to offer. And in this tango between businesses and their customers, they now have precise insights on who their customers are, specifically the most valuable ones, and the ability to re-engage them with irresistible offers, anytime, anywhere; with just a few clicks on the Advocado cloud platform.

Increasing competitive edge
The next biggest challenge was maintaining current momentum for the service to become indispensable to brands and help them to grow their business regionally. That was when additional marketing strategies were offered to partner brands, to creatively increase their competitive edge in the long run. Advocado, with the state-of-the-art cloud software for consumer engagement, alongside best-of-breed loyalty consultations and crowd-wooing marketing strategies, had brought about at least a consecutive 3-fold revenue with every willing and motivated partner brand in the 1st two months of usage. So much so that, multi-chains have turned to Advocado to review their customer loyalty processes & experiences in order to stay in the lead.

Trailblazing TWO!
“An organization rises and falls with its leadership.” – Eric Chia

At barely 2 years old, bootstrapped Advocado is already a multi-award-winning cloud loyalty & CRM software with Most Innovative Technology, Best Commercial and Best Loyalty Programs (Travel, Hospitality & F&B) regional awards under its belt.

With expansion efforts, Advocado has extended its reach to 6 other cities; namely: Kuala Lumpur, Bangkok, Manila, Jakarta, Ho Chi Minh & Hong Kong with amazing results of over 900 partner brands and more than 400,000 users.

As father figure of Advocado, Eric, despite odds & adversities, has provided leadership & vision clarity to scale the company to where it stands today along with a team of persevering & trusting warriors.

Bigger, Bolder & Better
“Be better than yesterday, but not better than tomorrow” - Eric Chia

In the world of technology, businesses have to keep improving to maintain its market relevancy. Other than improved business analytics, expect strategic partnerships between Advocado & tech giants such as Samsung, Microsoft & Singapore’s homegrown payment heartthrob - NETS; to bring you even greater security coupled with seamlessness from customer engagement to the time payment is being made.

Aligned with Eric’s vision: Advocado will be the ultimate core to a dynamic customer engagement ecosystem, one which is sexy & elegant; provides frictionless, engaging & informative experiences for its consumers & users alike.