Information about the Company and Brand
Siamese Asset PCL, founded on March 11, 2010, is a leading real estate development company based in Thailand. The company operates across diverse markets, including hotels, food & beverage, rental spaces, health & wellness, and property services. Distinguished by its brand motto, "Siamese Asset, Asset of Life.", Siamese Asset is renowned for its commitment to innovative and sustainable real estate solutions.The company is dedicated to providing high-quality, eco-friendly projects which solidifies its position as a trailblazer in the real estate industry.
Brand Elements
Siamese Asset is a leading real estate developer, distinguished by its innovative and sustainable approach in the competitive property market. The company is recognized for its commitment to green building practices, with all new projects certified as green buildings. Various relevant awards highlight Siamese Asset’s dedication to environmental sustainability and its role as a trailblazer in the industry.The brand's commercial viability is underscored by its impressive portfolio and strong financial performance, including generating a revenue of THB 1,174.4 million for Q1 2024. The company's ability to attract high-profile projects and investors demonstrates its market strength and operational efficiency.
Siamese Asset places a strong emphasis on enhancing user experience and engagement through innovative solutions and active customer support. In collaboration with leading Thai universities, the company invests in research and development to deliver cutting-edge ecological solutions. Its subsidiary, Siamese Technology, offers advanced solutions such as Solar Systems, Air Ventilation, and EV Charging, in partnership with industry giants like Huawei and Canadian Solar.
To further elevate customer experience, Siamese Asset has developed its own application, which provides exclusive privileges and streamlined services, facilitating easy access to amenities and efficient management of living spaces. This proactive approach, combined with a focus on transparency and responsiveness, ensures that every project meets high standards of design and functionality, solidifying Siamese Asset’s reputation as a trusted and forward-thinking leader in real estate development.
Siamese Asset, Asset of Life.
Inspiring Identity
Siamese Asset's brand story is defined by its commitment to the motto "Asset of Life", reflecting a deep dedication to enhancing lives through innovative and sustainable real estate solutions. This identity inspires and resonates with a diverse audience, positioning the company as a leader in developing high-quality, eco-friendly properties. The brand’s emphasis on sustainability is further underscored by pioneering green building practices, enhancing the company’s visibility and popularity, and reinforcing its reputation as a forward-thinking industry leader.The company's culture, driven by agility, integrity, and continuous improvement, contributes significantly to its market impact. Siamese Asset’s proactive approach to innovation and customer satisfaction, including the development of a proprietary app that offers exclusive privileges and strengthening its engagement with clients and stakeholders.
However, the path to success has not been without challenges. Rapid growth has necessitated careful management of resources and operational efficiency. Key lessons learned include the importance of strategic planning and the need for flexible, adaptive processes to navigate market changes. These experiences have shaped Siamese Asset's approach, ensuring that it remains at the forefront of the real estate industry while continuing to inspire and impact its audience positively.
Achievements and Impact
Siamese Asset has achieved remarkable success since its inception in 2011, guided by a commitment to quality and value. This customer-centric approach has cultivated strong loyalty, with approximately 30% of its clientele returning for additional purchases.The company’s reputation for high-quality properties has led to significant word-of-mouth promotion, driving substantial brand recognition and growth. From a revenue of THB 0.3 million for the year 2012, Siamese Asset saw a substantial revenue increase to THB 2,175.6 million for the first half of 2024. This financial success reflects not only the company’s strong market position but also the impact of its expansion into diverse business sectors, including food and beverage. By diversifying its offerings, the company creates added value for its property customers, contributing to the overall wealth of its investors and shareholders.
The company’s strategic expansion has also attracted a global investor base, with foreign investors now comprising about 40% of its total. This international interest has bolstered the Siamese Asset’s brand presence overseas, appealing to those seeking investment opportunities in Thailand or a second home. Siamese Asset’s growth and success underscore its ability to meet market demands and deliver exceptional value, solidifying its position as a leading player in the property sector.
Future Direction
Siamese Asset’s future direction focuses on expanding its development projects with a strong emphasis on ESG (Environmental, Social, and Governance) principles. The company is committed to integrating innovative technologies and sustainable practices to enhance its competitive edge.To drive growth, the company will invest in upskilling its employees, ensuring that they are adept with cutting-edge technologies that optimize its production processes. Additionally, its marketing strategy will evolve to align with emerging trends and the preferences of newer generations, ensuring that the company stays relevant and resilient in a dynamic market. This comprehensive approach aims to secure long-term, sustainable growth for Siamese Asset.
BRAND MILESTONES
