INSPIRATIONAL BRAND CATEGORY
ASIA PACIFIC COSMETICS CORPORATION LIMITED.
Personal Care
www.in2itcosmetics.com
Information about the Company and Brand
Since 2000, IN2IT Cosmetics (Thailand) was established by Asia Pacific Cosmetic Corporation Co., Ltd. (Thailand), offering accessible, high- quality, and affordable cosmetics that celebrate authenticity.Its formulations blend the benefits of vitamin E and skin-loving ingredients, delivering not only exceptional performance but also a nourishing touch. With a presence in over 1000 premier stores across major health and beauty chains such as Watsons, EVEANDBOY, Boots, Tops, Big C, CJ, Gourmet, and Lotus, IN2IT Cosmetics stands as an industry leader.
Asia Pacific Cosmetics Corporation Limited.’s commitment to excellence extends to its manufacturing process, adhering to international safety standards including EN ISO 13485, ISO 9001, ISO 22716, ISO/lEC 17025, HALAL, QUASI-DRUG, BRC, and HACCP Compliance. It is also fully registered with the local FDA.
Brand Elements
The IN2IT Cosmetics brand is internationally recognized for its highly pigmented, long-lasting, and affordable cosmetics. The brand consists of high-quality, trendy makeup products and user-friendly formulations that enhance the natural beauty of Asia-Pacific skin.Designed to meet the diverse needs of modern consumers, IN2IT Cosmetics seamlessly combines cutting-edge technology with an understanding of regional skin tones and preferences.
Unleash Your Inner Beauty, Enjoy Colourful life, with IN2IT – Where Innovation Meets Affordability
Inspiring Identity
IN2IT Cosmetics wishes to inspire its target audience by showcasing beauty, featuring a wide range of makeup tones for all ages. The brand highlights products that cater to diverse needs and preferences. For example, offering a variety of shades for foundations and concealers, cruelty-free and vegan options, and products suitable for sensitive skin.The brand encourages customers to experiment with makeup and find their own unique style by sharing tutorials and inspiration that showcase how IN2IT Cosmetic products can help them express their individuality. The brand also collaborates with beauty influencers who align with IN2IT Cosmetics’ brand values and target audience enabling the brand to reach a wider audience and generate buzz.
To truly impact its target audience, IN2IT Cosmetics responds promptly to customer inquiries and concerns and goes the extra mile to make sure they are satisfied. During the Covid-19 pandemic, the brand faced challenges in selling products through modern trade channels, leading to a significant drop in sales. However, as the situation improved, consumer behavior changed according to the new normal lifestyle. This necessitated the organization to adjust, shifting more of its sales from offline to online omni-channels.
The company has learned that consumers are becoming more cautious with product usage and more concerned about their health, with consumers also being increasingly concerned about the environment. As a result, IN2IT Cosmetics developed new makeup products that include skincare benefits that also care for the skin, while also launching a new collection of ocean-safe products.
Achievements and Impact
Leveraging partnerships with universities and movies, the brand has effectively expanded its influence and recognition. As a result, the IN2IT Cosmetics brand has demonstrated impressive growth, fueled by a 135% increase in sales from 2021 to 2023.Future Direction
IN2IT Cosmetics aims to increase brand awareness among its target audience of teenagers and young adults aged 18 -25 and 26-36 years old. This will be achieved through a combination of online and offline marketing activities, such as social media campaigns, influencer partnerships, and in-store promotions.In 2024, IN2IT Cosmetics plans to launch new products tailored to the needs and trends of its target audience. This initiative will focus on creating innovative, high-quality, and affordable products that not only address consumer demands but also minimize environmental and social impacts, thereby delivering added value to customers.
Alongside product development, IN2IT Cosmetics aims to build a robust brand reputation by consistently providing top-notch products and services, practicing social responsibility, and engaging in ethical marketing.
Improving customer satisfaction and loyalty will remain a top priority, ensuring that customers remain engaged and committed to the brand. Additionally, IN2IT Cosmetics will work on expanding its distribution channels both locally and internationally, while also valuing the contributions of its employees and practicing good leadership to foster a positive organizational culture and effective partnerships.
BRAND MILESTONES
