Information about the Company
DDB Group Philippines was established in 1992 as a result of the groundbreaking partnership between local industry pioneer Advertising and Marketing Associates (AMA) and the New York-based global marketing communications network, DDB Worldwide.Adhering to the philosophy that creativity is the most powerful force in business, DDB Group Philippines (henceforth referred to as DDB Philippines) creates cutting-edge solutions for its diverse portfolio of local and multinational clients that include some of the world's biggest brands.
In all its years of providing creative and business solutions to clients, DDB Philippines has evolved into a full-service marketing communications group. The group is composed of award-winning creative business solutions agencies that do mainstream advertising, digital solutions, media services, public relations, branded entertainment solutions, and data analytics.
Led by its Group Chairman and CEO, Mr. Gil G. Chua, a highly esteemed businessman with decades of advertising experience, DDB Philippines envisions becoming an indispensable creative partner that delivers a positive impact to its people, its clients, and society in general.
As part of DDB Worldwide, one of the largest advertising networks globally, DDB Philippines is aligned with the network's vision to be the No.1 choice for the best talent and clients who believe in the power of creativity to transform business.
Corporate Culture & Company Activities
DDB Philippines is guided by its ‘People First’ philosophy, which believes in its people, product, and profit in that order.As a ‘People First’ organization, the agency group promotes the Culture of Holistic Health as its unique DDB Employee Experience. It takes advantage of the opportunity to positively influence its people's holistic health (defined as the state of complete physical, mental, and social well-being, not merely the absence of disease). Engagement programs and activities are thus bucketed under these pillars, ensuring that the group substantially invests in the health and welfare, as well as the personal and professional growth of its people. This in turn provides sustainable business for the group.
As freedom is the most important element in a talent-centric environment, DDB Group also fosters the creative environments of freedom, which include Freedom from Fear, Freedom from Chaos, Freedom to Fail, and Freedom to Be. These are core to enabling what the agency group does and the success it achieves. First introduced by DDB Worldwide’s Chairman Emeritus Keith Reinhard in 1987 and rearticulated in 2022, these Freedoms described below are being taught in DDB Philippines' management courses to ensure their fulfillment.
We put our People First.
Achievements and Impact
As a result of its client-centric, collaborative, and ‘People-First’ culture, DDB Philippines has continued to enjoy solid growth with impactful campaigns that deliver desired results, created by a motivated workforce that contributes over and beyond their job duties and responsibilities.DDB Philippines has always been committed to continuing the group's journey of innovation and excellence, serving both long-standing partners and new clients with unwavering dedication.
All these have been key in maintaining and even expanding relationships with the group's long-time and biggest clients to date, which include some of the biggest brands in the Philippines and in the world today. Furthermore, the group's diligent pitching for new businesses creates additional revenue streams on top of existing ones.
As a result, DDB Philippines has once again demonstrated its excellent performance in the industry, ranking first in the 2023 Philippines New Business League published by a reputable international organization that provides critical insights into country industry trends and performances.
DDB Philippines out-bested 29 leading creative and digital agencies across the country, proving once more its consistent ability to translate its culture into industry recognition and substantial business growth.
Future Direction
Moving into the future, DDB Philippines takes care of its financial stability through its approach to capital management which ensures the group's ability to continue while providing adequate returns to shareholders by pricing services commensurate to the level of risk.The group's focus remains on evolving its strategies to meet and exceed expectations, thereby ensuring sustained success.
COMPANY MILESTONES
