Information about the Company
The Government Housing Bank (G H Bank) is a solely state-owned and specialized financial institution under the supervision of the Ministry of Finance. The bank was established under the Government Housing Bank Act B.E. 2496 (1953) to provide credit-housing loans and deposit services. The bank operates its business under Royal Decrees, Ministerial Regulations, and other related notifications issued by the Bank of Thailand, the Ministry of Finance, and related organizations.Under the G H Bank’s vision of “The Best Housing Solution Bank”, G H Bank is committed to upholding its mission of “Enabling More Thai People to have their own homes” and maintaining a leadership position in the housing loan market. This is alongside enhancing its customer services to accommodate customer behaviors in the New Normal era and to support its transition to becoming a Digital Bank by establishing relevant strategic plans/projects.
Corporate Culture & Company Activities
G H Bank encouraged the organization’s culture through its core values termed “GIVE+4” to help G H Bank’s people manage emerging trends and changes. These include Good Governance, Innovative Thoughts, Value Teamwork, Excellent Services, (En) Courage to Change, Achievement-Oriented, Professional, and Speed.The bank also focuses on developing individual capability in digital literacy to prepare and serve for the transformation to a digital banking strategic position through 3 dimensions. These dimensions cover awareness and acknowledgment, establishing a work environment that serves expected behavior, and stimulating and promoting the work culture to align with the core values.
The bank also initiated corporate activities to uplift its organizational culture, such as Symphony Meeting (a town hall communication from Top management to its staff), MC Weekly (a strategic direction, vision, and knowledge-sharing messages from management committees to its staff), Pee Sorn Nong (on-the-job training and coaching from experienced staff to new joiners), Show & Share (a monthly knowledge sharing and transfers), and Meeting with the President (a special meeting where staff can directly talk with the management director).
Good Results come from Good Processes.
“Enabling more Thai people to have their own homes as The Best Housing Solution Bank.”
Achievements and Impact
With the belief that “Good Result comes from Good Processes”, G H Bank prioritizes the management process as its highest priority. This focus has continuously led to outstanding business output and outcomes compared with the private sector, maintaining its market-leading position for ten years in a row with a market share of 33.7% (in 2022).Other achievements include 5,021 employees and 196 branches nationwide, becoming one-third of the Housing Loan market share in Thailand, achieving a New Loan value of THB 286,490 million at the end of 2022, exceeding the target of THB 226,423 million (4.76% higher than the 2021 target, with a New Loan Market Share of 41% in 2022).
G H Bank also achieved an outstanding loan value of THB 1,598,290 million at the end of 2022 (the highest in Thailand’s housing finance market) and managed Non-Performing Loans to have a value of THB 52,275 million (equal to 3.59% of the total loan value at the end of 2022, which was lower than in 2021).
Besides that, the bank has a total Net Profit value of THB 14,047 million at the end of 2022, exceeding its target of THB 13,400 million, operated 80.76% of all transactions digitally, and expanded more than 22 of its Covid-19 supporting programs to serve each customer’s needs.
Future Direction
Moving forward, G H Bank has established its 5-year operational direction and objectives [2021 - 2025 (review 2022 - 2025)] as well as its business model. It is divided into 3 phases short-term (2021), medium-term (2022), and long-term (2023 - 2025).The bank has also upgraded its loan and deposit services, adjusted processes to support a digital platform to become a digital bank, and supported government policies. This includes setting its goals in its 5-year operational direction to be in line with government policies.
These goals cover the short-term by upgrading deposit loan services NPL and NPA by releasing the Digital Platform, the medium-term by becoming a fully-digitized bank (in both operation and service), and the long-term by becoming the Best Housing Bank that is sustainable for both customers and stakeholders.
In order to drive the 5-year operations, G H Bank has set strategic objectives to achieve operational goals. These objectives cover expanding housing loans, improving the efficiency of loan portfolio management, upgrading operations to support digital banking, elevating the organization for sustainable growth, and adjusting the business model to support customer behavior after Covid-19.
COMPANY MILESTONES
