MASTER ENTREPRENEUR CATEGORY
FREDERICK D.ONG
President & CEOPEPSI COLA PRODUCTS PHILIPPINES INC.
Food & Beverage Industry
www.pepsiphilippines.com
Information about the Entrepreneur
Frederick D. Ong is the President & CEO of Pepsi-Cola Products Philippines Inc. (PCPPI). When he began his PCPPI journey in February 2020, Ong aimed to add the most value in leading PCPPI while envisioning a more sustainable future for the company.Ong has over 25 years of leadership experience with expertise in commercial management across various sectors, including the FMCG (specializing in food), personal care and pharmaceuticals, consumer electronics, and automotive supply industries. He held senior positions in brand management, strategy, trade marketing, sales and sales operations, general management, and regional management experience for business-to-consumer (B2C) and business-to-business (B2B) channels. He is a graduate of the Ateneo de Manila University with a Bachelor of Arts degree major in Economics. Before joining PCPPI, Ong was the Vice President and Group General Manager & Chief Marketing Lead for the Yokohama Group of Companies and Century Motolite Battery Sdn Bhd based out of Kuala Lumpur, Malaysia.
Other Interesting Facts about the Entrepreneur
Ong is both a business and people leader – the kind of leadership that an agile, modern organization needs. On many occasions, he has demonstrated grace under pressure, and always with his positive mindset. He remains humble and approachable while being solution-oriented, with clear focus on what needs to be done and achieved.He has the ability to manage, coach, and lead high performance teams across cultures. He has a hands-on approach as he works extensively and closely with the organizational teams to deliver exemplary performance. He has the track record of enhancing and changing organizations as appropriate to dynamic market landscapes and business demands. Ong has demonstrated a highlevel of integrity reflected in the whole leadership team of PCPPI. Transparency and defined accountability are established and assessed at key points throughout the organization—a process that continues to successfully contribute to PCPPI’s character of being an industry trailblazer.
It is my commitment to add the most value in leading PCPPI while envisioning a bigger & better future for the company.
Company Achievements and
Role of the Entrepreneur
Under Ong’s leadership, PCPPI closed 2020 and 2021 with gross
profits of Php 5.20 billion and Php 6.30 billion, respectively.
These growth metrics were results of Ong’s commitment to
develop PCPPI’s business while weathering the impact of the
global pandemic. His leadership also focused on sound financial
management which resulted to well-managed spending in 2020-
2021.
Ong also pushed for strategic investments such as the expansion of manufacturing lines in one of PCPPI’s sites in Luzon and Visayas that would contribute to efficiency and productivity, and respond to the growing business demands.
Despite the challenges posed by the global pandemic, Ong prioritized the safety and welfare of employees. At the height of the community lockdowns, he instructed the advance disbursement of employee compensation and additional financial support. Provisions for remote working, additional COVID-19 leave benefit and inclusion of COVID-19 medical coverage were also given to employees. His leadership continued to encourage engagement through creative and safe employee activities and participation in community services.
Vision, Mission & Future Plans
Ong transformed PCPPI into a forward-looking company. In his first two years of leadership, Ong brought meaningful change to the organization. He led PCPPI’s modernization initiatives through digitization and organization remodeling.Seeing automation as the backbone of simplification, Ong led the completion of PCPPI’s Enterprise Management System to instill a data-driven culture. The automation of its time and attendance monitoring facilitated the adoption of remote working at the peak of the community lockdowns.
The company also ventured into e-commerce with the launch of its online selling platform, pepsiproducts.ph, and renewed its goto- market strategy, leveraging and improving the capabilities of its product distributors. All these projects enabled the company to forge ahead smarter, faster, and more efficiently. This is the future Ong envisions for PCPPI.
CAREER HIGHLIGHTS
