MASTER ENTREPRENEUR CATEGORY
ARCHIE G. CARRASCO
Founder, Chairman & CEOAGC Power Holdings Corp.
Media & Entertainment Industry
www.agcpowerholdingscorp.com
Information about the Entrepreneur
A prodigy in his own right, Archie Garcia Carrasco reached the pinnacle of every business organization at a young age – and he did it with integrity, perseverance, and a natural talent for cultivating opportunities. Archie – or AGC to his colleagues – first joined the Philippine homegrown publishing institution, One Mega Group Inc. (OMGI) in 2007 as Marketing Manager. A few years later, he rose to the ranks as the company’s President and CEO. Today, he has successfully created a network surrounding OMGI, placing it under his founded company, AGC Power Holdings Corp. (AGC PHC), where he stands as Chairman and Chief Executive Officer (CEO).Other Interesting Facts about the Entrepreneur
The key ingredient to Carrasco’s success is rooted in his humble beginnings while he was working toward his degree in Marketing Management as a consistent scholar. These educative years for Carrasco were the most important, forming his skill and talent for marketing. Upon graduation, he received the highest GPA in his batch, and with his natural aptitude, he was also recognized for several student awards.My guiding principle over the years has been purpose over profit, because I believe that pure intention makes magic.
Company Achievements and
Role of the Entrepreneur
The company grew to have eleven publications, each catering
to its own niche: MEGA, the first fashion glossy magazine in
the Philippines with now five sub-brands: MEGA Style, MEGA
Entertainment, MEGA Man, MEGA Active, and MEGA Drag; Lifestyle
Asia, the #1 luxury media brand in the Philippines; BluPrint, the
definitive design and architectural source book in Southeast
Asia; Modern Parenting, today’s modern parent’s companion; and
the recently launched media brands – The GAME, the new breed
of aspirational Filipino sports entertainment and The Business
Manual, the authority guide in navigating business and personal
success.
Even if the industry faced a harsh turnaround following the closure of established print titles, Carrasco deemed the situation as a crucial moment to evolve. Not only did he transform OMGI from a traditional company to a multi-platform media brand, but he also began diversifying and created several other subsidiaries for a powerful ecosystem of all things media and marketing – AGC PHC. DigistarPH was formed in 2018 during the rise of influencers as the home of digital movers, with 360-degree marketing services.
Seven Six Four Zero (7640 Inc.) was born out of the pandemic in 2021 as a full-scale production house led by young entrepreneurs dedicated to producing local music and video content to uplift Filipino talent to a world-class standard.
With a mission to reignite Philippine media even further, AGC PHC reached higher heights and went global. Mega Global Licensing Inc. (MGLI) was established and acquired NYLON Manila in 2020 and VOGUE Philippines in 2022, signaling the country’s ascent as a key player in the international fashion and luxury scene.
Carrasco’s personal success comes from positively impacting the lives of others with the guiding principle, “Purpose Over Profit”. AGC PHC is among the growing number of companies that are providing countless opportunities for its employees. No one was retrenched during the pandemic and salaries stayed intact even upon the implementation of work-from-home arrangements. With hundreds of employees and growing, everyone’s welfare is always ensured, including their families.
Carrasco also guarantees that all his companies are committed to partake in corporate social responsibility activities. He partnered with the local government to support relief efforts for Typhoon Ulysses in 2020 and donated 100% of MEGA’s 30th Anniversary issue proceeds to the victims of Typhoon Odette in 2022.
Vision, Mission & Future Plans
In the years to come, Carrasco is set to welcome more subsidiaries that will cement AGC PHC as a leader in media, with full and complete presence across platforms and channels.SariSari.Shopping will bring all AGC PHC brands to the e-commerce world, as it will serve as an online store that offers 100% Filipino products. A streaming management agency, Playlist, Inc., will reign the production of purposeful shows championing Filipino cultures and talent that will be available on different online channels such as Netflix, HBO Go, and Amazon Prime.
Staying true to his principle, Carrasco also is in the works of creating a foundation for all its employees with mental health programs, educational scholarship grants, housing facilities, and financial support during economic crises.
With all of the success he attained, Carrasco’s secret formula is to celebrate even the smallest wins. “Progress takes time and a lot of effort. All wins, big or small, should be acknowledged as an indication that you are getting closer to achieving your goal,” he says.
CAREER HIGHLIGHTS
