INSPIRATIONAL BRAND CATEGORY
Jessie Mum by Chan Creative Co., Ltd
Healthcare, Pharmaceutical & Biotechnology Industry
www.jessiemum.com
Information about the Company and Brand
Chan Creative Co., Ltd. was founded in 2020 under the brand “Jessie Mum”, the supplement for moms who have problems with breastfeeding. “Jessie Mum” differs from other brands as the company has a Line group for the customers to share or text about their ideas and problems. In addition to sharing and texting in the group, this group is for the community of mothers to help each other.Brand Elements
“Jessie Mum” is a supplement for increasing breast milk for mothers. It is the number one brand in Thailand, and its mission is to provide a one-stop solution service. Moreover, the company has a community group for mothers, and it has the expertise to advise and take care of its customers. Furthermore, the company’s customer service follows up and advises the customers to provide the best experience to its customers. Currently, the company has approximately 100,000 customers who used the product and return for reviews with the company.The goal of “Jessie Mum” was supported Family Institute and be a part of future national development.
Inspiring Identity
to the mass brand. Its biggest challenge is understanding the deep problems of customers such as what they need, how they feel, and what to do. “Jessie Mum” needed to answer and understand every question. In order to achieve this goal, “Jessie Mum” employees call customers and inquire them about their concerns and cheer up their customers.The brand’s actions were rewarded with good results such as becoming an inspiration to customers by encouraging customers to breastfeed their children and recommend the brand to their friends.
Achievements and Impact
“Jessie Mum” was founded with the goal of making every child grow up with their mother’s milk. Since its establishment 5 years ago, “Jessie Mum” has helped more than 100,000 people in Thailand as well as its neighboring countries. Additionally, “Jessie Mum” expanded its brand to the mass and reach a larger audience via agents. The brand currently has over 7,000 agents to provide the best customer experience. Its rapid growth has made “Jessie Mum” the most famous brand in Thailand under the mother supplement category. The brand continues to expand its business in Thailand and other countries in 2022.Future Direction
In the future, “Jessie Mum” will continue to market via agents to increase product awareness to new audiences. Moreover, the brand plans to bring “Jessie Mum” to modern trades such as department stores, supermarkets, convenience stores, and pharmacies. The brand also aims to export its product to 4 other countries in 2023 and 10 other countries in 2024. Furthermore, “Jessie Mum” is planning to produce more product lines in the mother supplement category.BRAND MILESTONES
