MASTER ENTREPRENEUR CATEGORY
Patcharasri Benjamas
FounderPOWERSHOT Co., Ltd.
Consumer Goods Industry
www.hipowershot.com
Information about the Entrepreneur
A Fighter, a Believer, a Winner — Patcharasri Benjamas or ‘Kalamare’ has been recognised in Thailand as a famous TV host, news reporter and best-selling author. She is the founder of POWERSHOT Co., Ltd. who believes that being the best version of yourself enables not only great health, confidence, top performance but also make a difference in this World.As a little girl, she loved playing the Monopoly board game and dreamed of being an entrepreneur someday. Today that little girl’s dream has been manifested into reality. She is now a successful entrepreneur with yearly gross sales above 40 million USD ( 1,500 million THB). To achieve her goals and overcome obstacles and social criticism, she never stops learning, embracing her self-belief and commitment to strong discipline in everything she does.
Other Interesting Facts about the Entrepreneur
“Pay it forward” is the key. Kalamare believes in living a wellbalanced life. Besides working extremely hard, she practices meditation and always contributes to charity activities, supporting hospitals, schools, temples and charity projects. Her quest for business success is not just for herself but also for others. In 2015, Kalamare was awarded ‘The Most Admirable Order of the Direkgunabhorn’, a Royal recognition for those who have contributed to the country, religion and people.Stay Focused, Stay Brave, Stay Strong, Stay Positive, Be The Best Version.
Company Achievements and
Role of the Entrepreneur
Kalamare’s journey as an entrepreneur is an interesting one. From
a person who has no idea of how to sell something, she started
marketing her products through her own Facebook and Instagram
accounts. She successfully garnered a huge customer base
through strong customer relations and communications which
saw her followers reaching over 6 million on social media and
above 180,000 people on her official online account.
She applied her childhood favourite game of Monopoly to her business action plans and created marketing and promotion plans which saw her gaining a strong customer base and customer engagement and loyalty which saw over 50 per cent repeat purchases. This solo entrepreneur with zero business experience is now running a company with over 40 employees, earning 5-star business awards and gearing up POWERSHOT to seek listing on the stock exchange in a few years.
Vision, Mission & Future Plans
Kalamare believes everyone has the ability to shine in this world. She is a living example of how a person who started a business in her 40s can rekindle a long desire to revive her beauty and health as someone who is in her 20s. This desire is reflected in the success of the POWERSHOT brand. The secret is finding top-grade ingredients which Kalamare sourced through years of research and development with the R&D team. Within years, POWERSHOT has developed almost 20 products.CAREER HIGHLIGHTS
