MASTER ENTREPRENEUR CATEGORY
Kevin Tsai
CEO & General ManagerPChome Online Inc.
E-commerce Industry
corporate.pchome.com.tw
Information about the Entrepreneur
Kevin Tsai, born in 1970 in Nantou, Taiwan, is the CEO and general manager of PChome. Tsai, who used to be a supervisor in a chain retailer of consumer electronics, possesses more than twenty years of managerial experience in both virtual and physical channels. Tsai joined PChome Online in 2003 in charge of the operation and sales of consumer electronics. During Tsai’s time in PChome serving as director of e-commerce division and vice general manager, in addition to his successful management in IT products, he actively introduced daily commodities, cosmetics and boutiques into PChome. Given Tsai’s contribution, PChome gained an annual growth of 20 percent in sales of PChome’s B2C business, which made it the largest B2C shopping website and the pioneer of e-commerce provider in Taiwan.Other Interesting Facts about the Entrepreneur
Tsai majored in architectural design. His sensitivity to pictures and colours helped the product design, web design and advertising presentation of e-commerce field. He reformed the office decoration and staff uniform, hoping to unite the staff and bring a new atmosphere to the company.When the going gets tough, the tough gets going.
Company Achievements and
Role of the Entrepreneur
In 2016, Tsai took the position of chief operating officer (COO) and
with the world first 24-hour delivery, built the largest self-operated
warehouse of an e-commerce company in Taiwan in which
more than two million products were stored. Under Tsai’s lead,
PChome dedicated to the improvement of user experience and the
collaboration with renowned brands and thus set multiple selling
records in Taiwan e-commerce history. Meanwhile, PChome also
initiated strategic alliances with different industries to thoroughly
penetrate Taiwanese people lives.
Since Tsai became General Manager of PChome in 2017, he implemented the operation strategy intending to open collaboration and resources sharing. Furthermore, Tsai heard the need of organisational optimisation and initiated PChome Innovation Project which, with strategic alliance, explored more business partners from different industries including e-commerce, telecommunications, credit card, payment service, logistics and entertainment.
Vision, Mission & Future Plans
PChome will keep optimising and innovating e-commerce industry in the future and strengthen the mutually beneficial bond between customer service and different industries. For example, PChome will keep ahead of the industry by using the technologies of AIoT to make its own intelligent warehouse more efficient. Moreover, PChome will also carry out innovative selling strategies to widen customer reach with big data analysis and O2O integrated context marketing. PChome uses its own e-commerce platform as a starting point to make itself the most complete and comprehensive e-commerce ecosystem in Taiwan.Tsai, elected as both CEO and General Manager of PChome since March 2019, will continue leading the 20-year-old company to set the milestone in the industry. Additionally, to satisfy all customer bases, with the resources in PChome ecosystem, Tsai is devoted to building tight external connections and making PChome the e-commerce giant of diversified innovation.
CAREER HIGHLIGHTS
