Information about the Entrepreneur

A former farm sweeping boy in his family farm, Chuwit Jungtanasomboon decided to forgo his education in Bangkok at the age of 19 to seek a life. He travelled back home to help in the cassava farming business. He saw an opportunity in the chicken farming business and realised that chicken manure can be an excellent fertiliser for growing rubber. The Jungtanasomboon family hence became the first family to bring in rubber to plant in the North Eastern region in 1984. This idea was considered out of the ordinary at that time as many thought that only the Southern region was suitable for rubber plantations. This is the story of Chuwit Jungtanasomboon, the Founder and CEO of North East Rubber Public Company Limited, or NER, the company that produces and distributes processed products made from natural rubber.

Inspiring villagers saw that growing rubber is possible in the North Eastern region, Chuwit brought in rubber products to sell in the Eastern region but the move incurred a high transportation cost. To reduce transportation cost, Chuwit decided to build a factory in the region and purchased rubber from the locals at a fair price.

The turning point for the company was during its first three years of operations when future contracts caused the business to face financial losses. Chuwit resolved the crisis by meeting directly with clients to manage delivery issues, offering to deduct the account payable by USD100 per ton from new orders. Following this move, the company changed its operating strategy to Matching Order and Cost Plus Margin, which generated profits for the company’s continuous growth until today.