Brandt International Sdn Bhd | APEA - Regional Edition - Asia Pacific Enterprise Awards

Brandt International Sdn Bhd



Dato’ Munirah Looi

Founder & CEO

Brandt International Sdn Bhd

Professional & Business Services Industry

Information about the Entrepreneur

Dato’ Munirah Looi’s life mission is “making an impact” on others. She’s a wife, daughter, daughter-in-law, explorer, educator/mentor, coffee lover and women agenda advocate. She holds an MBAHRM from UK. She is a member of International Who’s Who of Professionals and Life Member of International Business Leaders. She has held many key leadership and management roles prior to setting up Brandt and worked extensively throughout Asia and US.

She’s an experienced Customer Experience & Digital Strategist, Human Performance and Change Management practitioner. She has coached and mentored many individuals from new joiners, management associates, all the way to high potential talents and C-Suite individuals.

Other Interesting Facts about the Entrepreneur

Dato’ Munirah Looi is a strong advocate of her 5Ps of personal success and has shared her success stories at various events and platforms. Currently, she’s also writing a book to share her life success. She attributed her success by doing what she loves and is passionate about. It is through this passion, her purpose and reasons for her personal life journey becomes meaningful. She understands that life is not without challenges, and she adopts positivity and perseverance in dealing with life challenges.

She exhibits calmness, steadfastness and strength in times of adversity and it is these traits that allowed her to navigate the organisation in times of adversities, not once but 3 times in the course of her entrepreneurship journey. She exercises patience and believes all things will come our way when the time is right. She is a resilient leader, a person who sees failures as temporary setbacks. She will maintain a positive attitude and a strong sense of opportunity during periods of turbulence and finds ways to move forward and avoid getting stuck.

She always pursues others to follow their passion and not be afraid to fail. In order to stay on top of the game, one needs to believe in themselves, take on their challenges and conquers one’s fear. Never let anyone bring you down. You got to keep going and more importantly enjoy the journey along the way.

Making an Impact on others.

Company Achievements and
Role of the Entrepreneur

Under her leadership and entrepreneurship for the past 16 years, the company Brandt International, which she founded in 2004, has grown and now employs more than 1000 workforce in Malaysia with a low attrition of less than 10%. Currently Brandt is present in Singapore, Jakarta and Manila.

For 11 years between 2009 to 2020, Brandt International has achieved a Compound Annual Growth Rate of 29% with three delivery centres in Malaysia. Brandt also services clients in Singapore, Hong Kong, China and Australia. Brandt’s clients include high-growth internet companies and multinational companies (MNCs). In 2020, Dato’ Munirah and her team navigated the COVID-19 pandemic and achieved a 35% year-over-year (YOY) revenue growth with the highest recorded revenue of US$11 million. She successfully raised RM2 million from Equity Crowdfunding Malaysia (ECF) at a pre-money equity value of RM45 million early this year. In 2021, she secured strategic partnerships in Cambodia, Vietnam and US as part of new markets expansion plans.

Vision, Mission & Future Plans

Buoyed by the outstanding performance in 2020 and successfully meeting financial targets in Q12021, Dato’ Munirah has reset the company’s growth ambition and plans to achieve a company valuation exceeding RM200 million by 2023. By leveraging on existing track records and case studies, the plan is to expand to new markets by strengthening business development capabilities for market access, enhance value-added offerings through AIenabled technology and strengthen internal capabilities.