Information about the Company and Brand
POWERSHOT, a leading brand for advance dietary supplement, creates innovative future food for health enthusiasts. Only the finest and purest natural ingredients are attentively selected for the stateof- the-art production to serve only the best to customers and offer the best solutions to meet their needs. The ready to eat sachet can be consumed instantly without water. POWERSHOT’s formula is a scientific art of combining vitamins, amino acids and essential nutrients, which have gained worldwide recognition.Brand Elements
With its mission to create future food for the health-conscious generation, POWERSHOT has chosen the innovative nutrition formation by applying the ‘Synergy’ technic, when 1+1 is not limited to 2 but 1+1 synergises to be beyond 100. World-class nutrition are carefully selected to create the formula that maximises their potential benefits.Apart from the Synergy technic, POWERSHOT’s business model has been designed to cut out the middle person for the best costefficiency. Hence, the Company is able to invest in top quality ingredients and create premium products at an affordable price.
Make the Difference.
Inspiring Identity
POWERSHOT products were initiated by Ms. Pacharasree Benjamas or Kalamare, who was a famous TV host and best-selling author in Thailand who lives an extremely active lifestyle. However she could not find anything in the market that could help her optimise her active lifestyle. This led her to develop POWERSHOT as a performanceenhancing product.Achievements and Impact
From a humble beginning, Kalamare started her own business with just a mobile phone, promoting products through her own social media channels, sharing self-care technics like exercises, cooking, positive attitude, ways of thinking and living a happy life. These created a POWERSHOT community of people who loves and care for their health and wellness.Over the past two years, POWERSHOT has achieved tremendous results from 40 million sachets, generating over USD 50 million in sales. The POWERSHOT brand name has actively given back to society through many charity projects in hospitals, medical or sports teams, religious organisations and helping those who are needy and distressed. During the COVID-19 pandemic, the Company helped disseminate knowledge on health to the people and conducted special sales promotions for those impacted by the virus.
Future Direction
In the future, POWERSHOT aims to launch 6 new products each year, which will extensively cover health and beauty nourishment as well as creating a new product line specifically for male consumers. POWERSHOT also plans to market its products through other channels other than its own social media channels.BRAND MILESTONES
