INSPIRATIONAL BRAND CATEGORY

Natural Beauty
Bio-Technology Co., Ltd.

Manufacturing Industry

www.nb.com.tw

Information about the Company and Brand

Natural Beauty is a high-end brand from Taiwan, based on the concept Natural is Beautiful. Listed on the Hong Kong Stock Exchange in 2002 and acquired by the Eastern Multimedia Group in December 2018, the product line focuses on anti-acne, moisturising, brightening, and anti-aging formulations, as well as essential oils, hair products, and health supplements. From R&D to production, distribution, sales, marketing, and customer service, Natural Beauty has adopted a one-stop approach to provide customised products to meet consumer needs.

Brand Elements

Founded in 1972, Natural Beauty entered Shanghai in 1992. It has been vigorously expanding its online and offline channels and services with the business concept of “Human Evidence, Physical Evidence, and Scientific Data”. The company has invited experts in the fields of cosmetics, beauty care, biological science, and pharmacology to not only extend the breadth of the knowledge but also to strengthen the brand awareness so that Natural Beauty can stand as the number one beauty brand in Asia, giving women all over the world access to the miracle of natural beauty.

Human evidence, physical evidence, and scientific data refine your natural beauty.

Inspiring Identity

Natural Beauty was founded by Dr. Yen-Ping Tsai. The Eastern Multimedia Group is leveraging its media and retail muscle to actively raise brand awareness of Natural Beauty and its sub-brands, Stremark, Mori Beauty, and the PS series to boost audience reach and expand penetration into both high-end and young customer segments.

Beauty spa sites, department store counters, and online shopping via the ETMall, Strawberrynet, and EcKare e-commerce platforms comprise an omnichannel retail strategy. Currently, Natural Beauty and sub-brand products are featured in 1,250 beauty spas around the world, and its sales footprint has expanded from Taiwan to China, Malaysia, and other Southeast Asian markets. Additionally, its research and development and production sites are also progressing towards global operation.

Achievements and Impact

After being acquired by the Eastern Multimedia Group, Natural Beauty has been actively building itself into an international aesthetic brand, adopting a dual bricks and mortar retail strategy of chain and franchise outlets. The regular chain retail outlets are located in five-star hotels and department stores. The total number of retail outlets has now reached 1,250 worldwide, ranking Natural Beauty as the seventh-largest beauty spa brand in the world. The Eastern Multimedia Group has leveraged its prodigious media and retail resources to create international visibility for Natural Beauty and to integrate offline and online sales channels. The concerted efforts of the Natural Beauty management team over years on branding and product service has lived up to expectations, winning major domestic and international awards, such as the Gold and Silver Awards of Monde Selection in Belgium, the Top 10 Trusted Brands in the nutrition and health industry category in China, the Pure Beauty Global Awards in the UK, the 2021 Taiwan Excellence Award, the National Brand Yushan Award, and 20th Golden Peak Award.

Future Direction

In a fast-growing and highly competitive beauty market, Natural Beauty will continue to focus on making the Taiwan market its core development site while proactively expanding into China and Southeast Asia through four innovative strategies—an omnichannel sales platform to reach 9 million consumers, multiple-brand operation, international expansion, and advanced research and development. With these business strategies, Natural Beauty is confident of becoming one of the top three beauty spa brands in the world by 2025.