PT. AXA Financial Indonesia | APEA - Regional Edition - Asia Pacific Enterprise Awards

PT. AXA Financial Indonesia

 

CORPORATE EXCELLENCE CATEGORY

PT. AXA Financial Indonesia

Financial Services Industry


www.axa.co.id

Information about the Company

PT. AXA Financial Indonesia is part of the AXA Group, the world’s largest insurance and asset management company based in Paris, with 153,000 employees serving more than 105 million customers in 54 countries. AXA Financial Indonesia’s business covers life insurance, health insurance, group insurance and sharia unit. AXA has been recognised by Interbrand as the number one insurance brand in the world for ten consecutive years (2009-2018).

AXA Financial Indonesia’s Vision is to be the best insurance company in Indonesia by building a profession and sustainable sales force with the correct culture and mindset. It also seeks to meet customers’ needs by providing value added products and services.

Corporate Culture & Company Activities

AXA Financial Indonesia emphasises trust, flexibility and teamwork – values that are reflected in its smart working model. The strategy combines remote work and office presence by enabling employees to work remotely for two days per week. The programme calls for a change in management and training, adaptation of workspaces and provision of IT equipment. AXA seeks to fully deploy this strategy by 2023, with changes applied by the end of this year affecting over 70% of AXA employees. Currently, 90% of its employees are already working from home.

AXA Financial Indonesia’s CSR activities aim to increase a better understanding and insurance penetration in Indonesia. In 2019 -2020 AXA Financial Indonesia has carried out financial and insurance literacy to more than 2,000 participants across Indonesia on topics such as basic financial planning, understanding insurance, the importance of being insured and the introduction of Islamic insurance products. Currently, AXA Financial Indonesia has 56 sales office, 7000 sales force and 300 employees nationwide.

Know You Can.

Achievements and Impact

AXA Financial Indonesia always puts employees as top priority. It’s talent development programmes include Smart Working, Performance Management, Resilience and Mental Health, Wellness and Linkedln Learning. Smart Working refers to new ways of working that uses technologies and existing approach to improve work performance and satisfaction. It encourages employees to be opened to new ways of working and delivering services and to establish better work-life balance.

AXA Financial Indonesia focused on a performance-based culture in which goals and objectives are discussed and a framework provided for employees to receive coaching and to provide feedbacks. During the current COVID-19 pandemic, AXA Asia has partnered with the Columbia World Health Organisation (WHO) Centre for Global Mental Health to create a unique, free resource for leaders and managers. In 2021, AXA Indonesia launched LinkedIn Learning to employees, a digital learning platform where employees can improve their knowledge and skills.

On 2020, AXA Financial Indonesia has won several awards such as Best Unit Link 2020 from Investor & Infovesta Magazine, Corporate Image Award 2020 - The Best In Building and Managing Corporate Image, category: Life Insurance (Asset <10 Trillion) from Marketing & Frontier Group Magazine, Most Innovative Top 20 Insurance Companies 2020 from The Iconomics, The Best Contact Center Indonesia 2020, category: Best Customer Experience (Gold) from Indonesia Contact Center Association (ICCA), Indonesia Financial Award 2020 (Millennials’ choice) – Brand Image from The Iconomics and other prestigious recognition.

Future Direction

AXA Financial Indonesia’s succession plans is to optimise its distribution channels which include Agency and Direct Marketing & Partnership. Strategic steps have been taken to increase its agency network supported by technology and digital tools development. Product diversification is also a strategic tool used by AXA Financial Indonesia to meet clients needs.

The company will continue to develop AXA Direct to offer a seamless, integrated multi-channel distribution channel for customer satisfaction, loyalty and business growth. AXA Direct is especially dedicated to young and customers. AXA Direct is especially dedicated to young and vibrant customers, in need for protection. Multichannel distribution is important as one of the keys to match customer requirements with the company’s products and services.

COMPANY MILESTONES