INSPIRATIONAL BRAND CATEGORY
MindChamps PreSchool Limited
Education & Training Industry
www.mindchamps.org
Company Introduction
MindChamps PreSchool holds the Number One position in market share of premium range preschools in Singapore. Its growing global presence includes over 80 centres in Singapore, Australia, the Philippines, Vietnam, Myanmar and Malaysia.First launched as an educational research centre in Sydney, Australia in 1998, MindChamps established its global headquarters in Singapore in 2002 and launched its first PreSchool in Singapore in 2008. MindChamps PreSchool subsequently successfully listed on the Mainboard of the Singapore Exchange in November 2017.
Brand Elements
From the beginning, it has been MindChamps’ vision to make a difference in the lives of children by providing the best in early childhood curriculum and care. This choice was based on research findings that indicated that many of the challenges faced by schoolgoing children can be traced back to their early childhood years.By synthesising and distilling more than a decade of extensive research in enrichment programmes, the MindChamps research and programme development team developed a PreSchool curriculum that rapidly grew to its current industry-leading position, evolving into the S.M.I.L.E.S.™ curriculum which is used in all MindChamps PreSchool centres today.
MindChamps is proud to be the only PreSchool to synthesise over 20 years of research in the four domains of Education, Psychology, Neuroscience and Theatre to build its unique pedagogy and curriculum.
Hailed as a Global Education Movement!
Company’s Brand Story
MindChamps grew from a passion for filling the gaps in education systems world-wide and a vision to provide the world’s best early childhood curriculum and care. Focused on the skills and strategies of learning, MindChamps emphasises teaching the ‘how to learn’ rather than the ‘what to learn’. By staying ahead of the curve, MindChamps has gone from point zero in 2008 to being hailed as a ‘global education movement’.Achievements and Impact
Dr Joseph Michelli, New York Times and Wall Street Journal #1 Best Selling Author, hailed MindChamps as a ‘Global Education Movement’. He said, “The companies (Mercedes-Benz, Starbucks & The Ritz-Carlton Hotel Company) featured in my prior books demonstrate impressive brand power, but none of them have been in a position to fundamentally shape society on par with MindChamps.”Future Direction
MindChamps’ vision is to nurture the power of human potential for a better tomorrow. The team is driven by their mission to build a world of MindChampions who possess the 3 Minds (Champion, Learning & Creative Minds) and are empowered with the mindset of 100% RESPECT, Zero Fear.To this end, MindChamps will continue to take the MindChamps Education Movement from Singapore to the world.
BRAND MILESTONES
