MODE Aesthetics | APEA - Regional Edition - Asia Pacific Enterprise Awards

MODE Aesthetics



MODE Aesthetics

Personal Services Industry

Company Introduction

MODE Aesthetics, previously known as LUSH Aesthetics, has grown from a quaint shop to a chain of outlets in Singapore and expanded to Penang, Malaysia. MODE Aesthetics is where beauty meets style. MODE is more than just a beauty centre. It is a lifestyle where one can go to a single destination to get the most advanced beauty treatments done in a stylish & relaxing environment.

Innovation is at the core of MODE Aesthetics development. MODE works closely with aesthetic manufacturers and suppliers to bring customers the latest in aesthetic technologies. The brand has grown in terms of services offered from a medispa to having its dedicated Medical Arm, MODE Medical Clinic Singapore, which provides treatments such as injectables to thread lifts.

MODE Aesthetics delivers award-winning results with innovative treatments ensuring 100% customer satisfaction. MODE believes that customer satisfaction is critical for success. Only high-quality aesthetic equipment and products are used. All equipment is FDAapproved, or CE Certified to ensure proven results and safety.

Corporate Culture

MODE has established partnerships with business associates in the UK and Korea to expand the brand’s aesthetic capabilities and to reinforce the concept of providing the latest and most effective medical aesthetic treatments.

The expansion of MODE Medical Clinic was to fill the gap in the medical aesthetics market whereby most providers are focusing on laser-based treatments which gave rise to multiple laser chains in the market. There’s been a lack of providers in Singapore with well-honed techniques from Korea specialising in non-invasive facial augmentation by fillers and thread lifts. Even though fillers are available here, most current doctors are trained primarily by American instructors and lack the Asian touch. Thread lift was not very pervasive in Singapore either since most doctors are focused on lasers, chemical peels etc. That’s when MODE decided to set up a medical aesthetics arm that focuses on filler injectable, face, nose and body thread lifts.

Beauty in Mode.

Growth Initiatives

Signature treatments include the AlmaLASE™ Laser Facial, Super Laser Hair Removal, LED Teeth Whitening & Fat Freeze. The development and advancement of technology has helped the business to adapt to the needs of customers by mixing and matching with the signature treatments to deliver better results. Treatments are developed and envisioned based on four key criteria - Treatment effectiveness - The latest aesthetic technology - No downtime and Painless procedures.

The current retail landscape has evolved from brick-and-mortar based to online-based. The company has been following the latest retailing trend to reach out to its prospective customers online through social media and other digital media platforms.

Achievements and Impact

MODE Aesthetics is a pioneer of the aesthetic medispa concept that provides non-invasive results based on beauty aesthetic treatments founded on meticulously sourced aesthetic equipment. In recent years, the company has won multiple awards including the Superbrands Status in 2018, 2019 and 2020, Promising SME 500 in 2014, Top 100 Singapore Excellence Award in 2013/2014, Top 25 Prestige Award in 2014, Harper’s Bazaar Spa Awards in 2015, Singapore Trusted Quality Brand in 2015, Her World Spa Awards in 2016, Outstanding Brands under the Aesthetic Services Category in 2016, and, Women’s Weekly Spa Awards in 2016.

In 2019, the group aggregated annual turnover stands at S$8million with operations in 5 locations.

Future Direction

In the medium term, MODE foresees an upscale trend as more individuals are willing to invest to enhance their appearance. This is not just the case with women but male customers are a growing market segment. With the penetration of medical aesthetic treatment, MODE foresees an increase in this particular aspect of the market as people do not necessarily have to travel to Korea to undergo such treatment. The specialist Doctors at MODE are well-versed and have studied and perfected Korean techniques to perform these treatments that match the quality previously found only in Korea.

MODE will also be looking to expand into plastic surgery and will also be penetrating the regional Southeast Asian markets like Vietnam, Thailand, Cambodia.