Indosat Ooredoo | APEA - Regional Edition - Asia Pacific Enterprise Awards

Indosat Ooredoo



Indosat Ooredoo

Telecommunications & ICT Industry

Company Introduction

Indosat Ooredoo is a telecommunications provider operating in Indonesia. It was established in 1967 and listed as a public company on the Indonesia Stock Exchange in 1994. In 2019, the company successfully improved the subscribers’ network experience and expanded 4G coverage to nearly 90% of the Indonesian population, from 44% in 2017.

With a vision to become Indonesia’s leading digital telecommunications provider, Indosat Ooredoo has established a four-pronged strategy — leap towards an empowered high performing team; establish a competitive video grade network; accelerate B2B as new engine of growth; and deliver value for money and earn customer trust.

Indosat Ooredoo’s operations are guided by five values:
  • Trust: Think positively, walk the talk and can be relied on.
  • Care: Demonstrate concern, respect and serve wholeheartedly.
  • Passion to be the Best: Strive for excellence through continuous service improvement and refinement.
  • Fast: Quick in problem solving, making decisions, taking actions and adapting.
  • Youthful Spirit: Energetic, dynamic and dare be a change driver.

Corporate Culture

With the goal of helping Indonesian communities thrive, Indosat Ooredoo’s CSR initiatives lean on three pillars: Women Empowerment, Education and Innovation, and Health. Companywide CSR activities are all aligned with the United Nations Sustainable Development Goals number 3, 4, 5, 8, 9, 11, and 16.

In 2019, Indosat Ooredoo focused on using digital technology to drive Education and Community Development programmes through the Indosat Ooredoo Digital Camp (IDCamp) – a coding scholarship programem for 26,714 young Indonesian programmers – and the Health Support Program, which saw an additional 10,814 clinics receiving assistance through Indosat’s Mobile Clinic initiatives. Besides free health treatment, the Mobile Clinics brought free telecommunication services to disaster sites, supporting people in times of need and simultaneously improving their literacy.

By the end of 2019, the IDCamp 2019 produced 4,737 certified novice developers and 531 certified advanced level developers. Indosat Ooredoo also provided health and treatment services to 855,315 people and distributed natural disaster assistance to 44,248 people through its Health Support Program.

Indosat Ooredoo aims to enrich people’s digital lives, offering a full range of end-to-end telecommunications services which help its customers to enjoy the internet.

Achievements and Impact

In 2019, Indosat Ooredoo focused on delivering an improved customer experience through attractive and innovative products and services supported by high quality 4G network. Indosat Ooredoo’s EBITDA in 2019 reached US$ 796.4 million, an increase that was driven by strong top-line growth and supported by various cost optimisation initiatives, an internal transformation strategy, and the successful consolidation of its customer base. In 1Q 2020, revenues of US$ 446.1 million were recorded, an increase of US$ 32.6 million or 7.9% higher compared to 1Q 2019.

Internally, Indosat Ooredoo has identified Human Resources (HR) as a critical element to propel the company closer to its goals. Indosat Ooredoo’s HR Directorate expanded employee and organisational capabilities in 2019 by implementing new ways of working and recruiting new talents. The talent turnover rate improved from 7.5% in 2017 to 4.2% in 2019, largely driven by new skills management and learning opportunities made available to all 2,830 employees on digital learning platforms.

Additionally, Indosat Ooredoo’s workforce was recently reorganised into ‘squads’, encouraging collaboration across departments to achieve business objectives. Team managers were also given integrated insights from internal HR platforms to foster data-driven decision-making that would benefit both individual teams and the company moving forward.

Future Direction

Informed by Indonesia’s vision for digital transformation, Indosat Ooredoo has been taking a proactive approach to transforming its 4G network since 2018. In 2018, Indosat Ooredoo almost doubled its 4G reach, and in 2019, Indosat Ooredoo continued to increase the number of its physical sites by over 20%, increasing 4G coverage to reach almost 90% of Indonesia’s population. The expansion of Indosat Ooredoo’s 4G coverage will continue as Indonesia’s economy and population grows.

Having established itself as a trusted partner to individuals, communities and businesses in Indonesia, Indosat Ooredoo is currently building a good network ecosystem for 5G with fiber backhaul, site densification and core network virtualisation, while equipping the company with the best knowledge and trials for an eventual 5G roll out.

Internally, Indosat Ooredoo is working to strengthen its employer value proposition, by implementing more career development initiatives for team managers and members alike. Indosat Ooredoo is also introducing an employee productivity index to measure and guide organisational effectiveness in the long-run.