Electronics & Engineering Pte Ltd | APEA - Regional Edition - Asia Pacific Enterprise Awards

Electronics & Engineering Pte Ltd



Electronics & Engineering Pte Ltd

Electrical & Electronic Industry


Company Introduction

Electronics & Engineering or E&E was founded by Mr. Goh Kiok Chuan with his two close friends in January 1951. Throughout its seven decades of operations, the Company has lived by his principles - hard work, diligence, perseverance and their motto “To get it right the First Time”- to maintain its position as the foremost supplier of professional audio-visual solutions.

In the early years, the Company tapped on the popular trend of the time - radio and cinema - and began importing portable electronics tube radios, radio parts and WISI antennas from Germany. With the rise of the cinema industry in the in the late 50s, Mr. Goh decided to focus the business on cinematographic equipment. His two partners having no interest in the cinema business, bought themselves out and Mr. Goh became the sole proprietor of the Company.

In 1959, the Company then secured its first product agency and took on the sole distributorship for National Carbon which manufacture carbon rods for the light source in the cinema industry. E&E continued to build a name for itself as a specialist in refurbishing cinema projection equipment and a main supplier for local and regional cinemas.

In the early 60s, Mr. Goh’s son, Ronald graduated with an Engineering degree from the Singapore Polytechnic and joined the Company. However, Ronald found the cinema ‘cookie cutter’ installation business boring and chose to go into professional sound reinforcement systems, an area that he found more challenging. In the early 60s, Ronald installed Gino’s A-Go-Go in Tanglin Road, the first Discotheque in Singapore. Thereafter, he installed the “Lost Horizon” Disco and Club at the Shangri La Hotel. The Company continued to supply and install numerous prestigious sound system installations including our National Stadium, National Theatre, Victoria Theatre and numerous venues in the Singapore Sports Hub, and similar projects all over the region for the last 50 years.

In 2010, the Company secured the iconic Marina Bay Sands Integrated Resort, Singapore project. E&E was responsible for all the Audio Visual and MATV systems, as well as the supply and installation of 7,000 ceiling and wall-mounted speakers for background music and sound reinforcement systems. The Company was also in charge of providing and installing sound reinforcement systems for the 2,000-seater Grand Theatre and 1,600-seater Sands Performing Arts Theatre.

E&E Group of Companies has also strengthened their infrastructure by opening a new double storey 3,000 sq. meter Warehouse & Logistics Centre in Tuas; an Experience Centre (ENEXC) near the office, and a new business unit, E&E Services Pte Ltd in the nearby Tan Boon Liat Building which focuses on the areas of AV Service & Maintenance; as well as expanded its satellite offices with the acquisition of new premises and with the expansion of its teams both in Malaysia and Indonesia.

The Company’s vision is to continue to be the region’s leading Pro- Audio, Audio-Visual and Cinema Distributor & Solutions Provider. Its mission is to continue “to offer the best services and expertise in their line of work by providing the best working solutions possible to their customers and getting it right the first time to the complete satisfaction of their customers”.

The Company values their people, teamwork, innovation, quality, growth and customers. All their values revolve around providing the best expertise and solutions to their customers.

Corporate Culture

The Company’s core values are People, Teamwork, Innovation, Quality, Growth and Customers’ Satisfaction. The key to E&E’s business is to always stay relevant and ensure adaptability and that their teams are ready to respond to shifts in the market as and when required.

The E&E team never forgets their responsibility as a corporate citizen. They have a culture which supports the philosophy that “it is more blessed to give than to receive’. E&E employees also demonstrate their sense of community spirit through volunteering their time in community involvement projects, including various visits to homes for the less fortunate children and elderly.

They have a Recreation Committee that is well represented by all departments and annually, they see various team building activities being organised such as bowling, durian parties, and their annual company trips where the emphasis is on team building and bonding.

Our Credential is Your Guarantee.

Achievements and Impact

Total staff of 118 as of September 2020

Future Direction

While regional expansion plans have been disrupted due to the COVID-19 crisis, E&E’s vision will not change. As a company, it will continue to Strengthen and Deepen its Sales Force and Build Up its Operations Team while working closely and collaborating with various business partners, manufacturers and vendors to gain better traction in the market and to create new business opportunities for the group. E&E looks forward to continued growth year on year and has its eyes set on their upcoming 70th Anniversary in 2021.

E&E has embarked on its 100th year succession plan with its thirdgeneration leader, Gary Goh with his team comprising of Joe Fong, Cynthia Nah and their team of Heads of Departments. Over the last few years, the Company has already started investing heavily to train its people to upgrade and acquire new skills to meet the challenges of the next 30 years when we celebrate our 100th year in the Business.