BDO Unibank, Inc. | APEA - Regional Edition - Asia Pacific Enterprise Awards

BDO Unibank, Inc.



BDO Unibank, Inc.

Financial Services Industry

Company Introduction

BDO Unibank, Inc. (BDO) is a full-service universal bank in the Philippines which provides a complete array of industryleading products and services including Lending (corporate and consumer), Deposit-taking, Foreign Exchange, Brokering, Trust and Investments, Credit Cards, Corporate Cash Management and Remittances in the Philippines. Through its local subsidiaries, the Bank offers Investment Banking, Private Banking, Leasing and Finance, Rural Banking, Life Insurance, Insurance Brokerage and Stock Brokerage services.

BDO’s principal markets include the top-tier corporate market, the middle-market (consisting of medium-sized corporations and small- and medium-sized enterprises or SMEs) and the retail/ consumer market. The Bank’s customers are based primarily in the Philippines, and include large multinational corporations with local operations.

BDO’s corporate mission is to be the preferred bank in every market that they serve while their corporate vision is to be the leading Philippine bank and financial services company that empowers customers to achieve their goals and aspirations.

BDO’s core values is to continue to be committed in delivering products and services that surpass customer expectations in value and every aspect of customer service while remaining prudent and trustworthy stewards of their wealth. The Bank is committed to creating an organisation that is flexible, responds to change, and encourages innovation and creativity while also being committed to their employees’ growth and development. Lastly, to continue to be committed in providing for shareholders with superior returns over the long-term.

Corporate Culture

BDO’s service philosophy tagline, “We Find Ways” embodies the Bank’s customer-centric service culture that is instilled across the Bank’s branches and personnel. The following “CORE” values serve as guiding principles of “We Find Ways”:
  • “C” – “Customer-focus”: everything they do must have the customer’s objective in mind
  • “O” – “Out-of-the-box thinking”: they are not constrained by traditional ways of doing things
  • “R” – “Right attitude”: they go the extra mile knowing that their job is not done until the client is satisfied
  • “E” – “Excellent execution”: From beginning to end, the whole servicing process must work without a problem
They live out their core values, keeping in mind that everything they do is focused on achieving a customer need and providing each customer with the highest level of customer service, one transaction, one client, one product at a time.

The BDO Foundation is the Bank’s social responsibility arm that develops and implements programs to address the needs of the country’s underserved and underprivileged sectors. The Foundation focuses on education, healthcare, financial literacy and disaster relief.

We Find Ways.

Achievements and Impact

The Bank leads in instituting sustainable finance in the industry, having set up a Sustainable Energy Finance (SEF) Program since 2010, and being the first Philippine bank to issue a Green Bond in 2018.

In 2019, the Bank financed a running total of 2,168 MW of renewable energy, providing electricity to over 1.9 million families while reducing Greenhouse Gas (GHG) emissions by more than 3.9 tons, equivalent to removing 832,801 passenger vehicles off the road for a year or growing more than 64 million tree seedlings over a ten-year period.

BDO’s overall strategy focuses on further building a strong business franchise to achieve diversity and sustainability of earnings over the long-term.

The Bank’s strategy is focused on three (3) core areas, namely (i) building a diversified and sustainable earnings stream on the back of strong businesses, wide market coverage and a strong client acquisition and service culture, (ii) creating operating leverage by building an operating platform that supports growth and scalability, complemented by digital enablers, and (iii) prudently managing its balance sheet by conservatively provisioning for risk assets, managing the mix of current and long-term funding sources and ensuring sufficient capital to support growth.

Future Direction

Strategic initiatives over the medium-term serve as groundwork for the Bank’s accelerated expansion and increased client coverage, including the unbanked and underserved markets. First, the Bank aims to strengthen its nationwide presence in underserved markets through selective branching while expanding its loans to micro, small and medium enterprises (MSME). Additionally, the Bank aims to improve access of local high net worth and affluent segments to its wealth management platform by leveraging on open architecture and client relationships as well as employing segmented targeting. The Bank plans to institutionalise insurance as a tool for financial planning and emphasise traditional protection. Lastly, the Bank is building a secure and resilient IT infrastructure through its NextGen IT upgrade, which involves the transition to modern architecture platforms that will allow the Bank to quickly respond to shifts in customer demands and behavior, and embark on an end-to-end reengineering of business processes, which includes robotic process automation to streamline operations across the Bank. These IT initiatives are expected to improve efficiency, enrich customer experience and reduce costs over the long term.