AIA Company Limited | APEA - Regional Edition - Asia Pacific Enterprise Awards

AIA Company Limited



AIA Company Limited

Financial Services Industry

Company Introduction

AIA Thailand was established in Thailand in 1938. It is the subsidiary of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group with a presence in 18 markets across Asia-Pacific. AIA Thailand provides protection coverage to individuals and businesses through a wide variety of products and services, including life insurance, personal accident, health insurance, group insurance, credit life insurance and provident fund management services. Currently, approximately 1 of every 3 life insurance policies in Thailand are written by AIA. With more than 50,000 agents nationwide, AIA serves over 5.27 million individual customers and 11,000 corporate clients with over 8.12 million in-force policies, making AIA a leader in the life insurance industry. The Company’s vision is to be the world’s pre-eminent life insurance provider and its mission is to help Thai people live healthier, longer and better lives.

Corporate Culture

For 82 years in Thailand, AIA aims to actively make a real and positive impact on the communities through a variety of corporate social responsibility initiatives, for instance AIA Sharing A Life Day, AIA School Library, AIA Operation Smile and AIA New Legs New Life. AIA believes in the philosophy “Doing the Right Thing (having a clear goal and strategies and implementing them to achieve the goal), In the Right Way (creating a culture that builds positive behaviour), With the Right People (working with quality and talented individuals who thrive to succeed), and the Results Will Come”. AIA believes that employees are one of the key factors to the company’s success. Training and professional development play critical roles to enhance employees to step up to the next level by fostering a growth mindset and expanding knowledge and capabilities. It is AIA’s commitment to provide opportunities for its employees to bring their best to work every day and to know what needs to be done in their own roles and responsibilities. AIA believes in empowering employees and supporting their Work-Life- Integration, Learning & Growth, Active Environment and Vitality, which are the values employees can experience at AIA Thailand.

Helping people live healthier, longer, better lives.

Achievements and Impact

At AIA Thailand, employees are the core asset to achieve the company’s vision. AIA is dedicated to continuously develop its employees and increase their potential, skills and experiences through various HR development strategies. To create a sustainable future, AIA shapes its culture and equip its people to be the leaders of today and the future. For AIA, leaders exist at every level of the organisation, and the leadership skill is essential to everything they do. All training curriculums have been designed based on Leadership Essentials (Clarity, Courage & Humanity), which help build the leadership qualities that guides and drive the employees’ character in their daily work life.

AIA expands opportunities for its employees to develop anywhere, any time and using any devices through the digital learning platform including training, coaching, mentoring and professional certification. To strengthen employee’s career path, opportunities are opened for employees to transfer to another position if their abilities fit the position. In addition, AIA also focused on identifying and developing high potential individuals to be its future leaders. Specific development roadmaps and continuous development plans are offered to employees to enhance their capabilities — special projects assignments, overseas training/assignments and job rotation.

Future Direction

The advancement of digital and technology creates a huge impact on every industry, and life insurance is no exception. AIA continues to develop and seamlessly integrate technology and human livelihood together. More than 2,000 AIA employees are able to access learning opportunities that enhance their skills and knowledge through the custom-designed “Catalyst” digital learning platform, which allows employees the flexibility to learn from Anywhere, Any Time, Any Device. For AIA customers, product and services are offered digitally by using new technology that provides consultation and services that meet the ever-changing needs for the customers. The company is moving forward in the direction of transforming into TDA (Technology, Digital and Analytics) to become a leading organisation of the future.