INSPIRATIONAL BRAND CATEGORY
THAILANDPOST CO., LTD.
Transportation & Logistics
www.thailandpost.co.th/th/index
Information about the Company and Brand
Thailandpost Co., Ltd. (THP) was originally established as a government agency under the Post Development in 1883 before it was converted into a state enterprise named the Communications Authority of Thailand in 1977.However, due to the liberalization of free trade and services in Thailand, the organization was converted once again into “Thailand Post Company Limited” on 14 August 2003 and earned the status of a state enterprise under the Ministry of Information and Communication Technology (currently the Ministry of Digital Economy and Society). This change was made with the aim of enhancing business operations and for employees to earn sufficient income for self-support while continuously providing social services for the benefit of the people and the country.
THP’s business is divided into five categories: (1) Transport and logistics services with the main service being Domestic Express Mail Service; (2) Mail services with Domestic Letter Post being the main service; (3) International services focusing on International Express Mail Service; (4) Retail business with Envelopes and Carton Boxes being the main products; and (5) Financial services with Cash on Delivery Services being the main service.
Brand Elements
The company’s unique selling proposition is that it has always been there for Thai society and is ready to support the sustainable development goals of the country. This will be executed according to the missions assigned in conjunction with intense competition in the market, either in terms of quality or service fees.THP positions its brand as “Your Trusted Power” by maintaining its value as a companion to Thai people since its early days. The company creates value by being an organization of stability and a brand that’s ever-ready to deliver power to Thais by providing a diverse range of quality services, and an ability to meet the diverse needs of customers through its varied business groups.
Carry Relationships, Deliver Success
THP positions its brand as “Your Trusted Power” by maintaining its value as a companion to Thai people since its early days. The company creates value by being an organization of stability and a brand that’s ever-ready to deliver power to Thais by providing a diverse range of quality services, and an ability to meet the diverse needs of customers through its varied business groups.
Inspiring Identity
Thailandpost Co., Ltd. is more than just a postal service; it’s a trusted companion and guide for Thai people, always there to support them.THP's core competency lies in its ability to reach and connect with people at the household level. This, combined with its strong reputation as a trusted agency among both public and private sectors, has enabled the company to establish itself as a brand that is friendly, sincere, and deeply connected to the Thai people. Moreover, THP is ready to help the Thai people gain more opportunities and success through the power of boundless networks, per its philosophy of ‘Navigating Connectivity through Boundless Networking Power’.
Achievements and Impact
Through its success in operations covering both enhancement of service quality and long-term commitment to the creation of a reputable brand image, THP was able to enjoy profits again in 2023, after being affected by constant price competition in 2021-2022.This led the company to begin operating diverse businesses, including the establishment of a joint venture company under the name of “Fuze Post Company Limited” to expand the company’s services of cold chain express in 2021. Additionally, in 2022, the company partnered with several businesses to launch 'Prompt Post,' a service that offers the receipt, transmission, and management of electronic documents.
Future Direction
THP is determined to be a navigator that connects every business-customer relationship to success at every destination. The company is also dedicated to providing consistent high-quality services throughout its entire value chain and is committed to meeting the needs of its customers with meticulous attention to detail.The company aims to upgrade itself to become more than just a mere delivery service provider. Leveraging its access to all households, comprehensive delivery management, and modern financial services, THP is well-positioned to link existing and new services in a seamless digital form.
By doing so, THP will continue to meet the needs of its customers and provide them with a positive experience.
BRAND MILESTONES
