MASTER ENTREPRENEUR CATEGORY

KAJONSIT SINGSANSERN

CEO

SIAMESE ASSET PCL

Property Development

www.siameseasset.co.th

Information about the Entrepreneur

Mr. Kajonsit Singsansern's journey from a modest childhood to leading a thriving real estate company is nothing short of inspiring. Born into a family of immigrants, Mr. Kajonsit's father arrived in Thailand on a junk ship, fleeing poverty in China. This humble beginning shaped his values and aspirations. As a child, Mr. Kajonsit helped his father run a small restaurant after school, learning early on that education was the key to breaking free from poverty.

Due to the financial struggles that led his older sister to sacrifice her own education for her siblings' sake, Mr. Kajonsit excelled academically, frequently topping his class. Guided by a teacher's advice to choose between engineering and medicine to improve his prospects, Mr. Kajonsit pursued engineering with determination. He embarked on a career in the construction industry, gradually advancing from an entry-level employee to a significant leadership role.

Today, Mr. Kajonsit is the CEO of Siamese Asset PCL, a prominent real estate firm. His rise to this position highlights his resilience and commitment. He overcame the challenges of his early life and proved that with perseverance and dedication, one can turn humble beginnings into remarkable success.

Other Interesting Facts about the Entrepreneur

Mr. Kajonsit Singsansern's success is deeply rooted in his passion for learning and adaptability. An avid traveler, Mr. Kajonsit explores developed countries to study efficient production processes and innovative concepts, which he then adapts for Siamese Asset.

This global perspective not only fuels his company's growth but also enriches his problem-solving approach. Mr. Kajonsit firmly believes that embracing diverse methods and ideas is crucial for staying ahead in the ever-evolving market. His personal values of continuous learning and flexibility are not just words but the key components of his success formula. Beyond work, his love for travel broadens his horizons, allowing him to approach challenges with a well-rounded perspective.

Siamese Asset, Asset of Life.

Company Achievements and
Role of the Entrepreneur

Mr. Kajonsit Singsansern, the visionary behind Siamese Asset, has been instrumental in the company's success. With over 20 years of experience in construction and a solid academic background in the field, Mr. Kajonsit leveraged his expertise and insights from working with various international developers to address a critical gap in the Thai real estate market. He identified a need for high-quality yet affordable projects for Thai consumers, which became the cornerstone of Siamese Asset’s mission.

Mr. Kajonsit’s strategic approach involved incorporating energy-efficient design concepts into Siamese Asset’s projects, ensuring that the company met green building certification standards. This commitment to sustainability not only distinguished the company but also responded to the growing demand for environmentally responsible real estate solutions.

Under Mr. Kajonsit’s leadership, Siamese Asset has achieved significant milestones. Since its inception in 2010, the company has grown substantially, with revenue increasing to THB 2,175.6 million by the first half of 2024. The company’s workforce has expanded to include numerous professionals dedicated to its vision, reflecting its success and growth.

Siamese Asset’s expansion beyond Thailand is a testament to Mr. Kajonsit’s effective leadership. The company has attracted a considerable portion of foreign investors, representing about 40% of the investor base, and has established a strong presence in international markets. This global outreach highlights the company’s appeal and the effective implementation of Mr. Kajonsit’s strategic vision.

Overall, Mr. Kajonsit Singsansern’s deep industry knowledge, innovative approach to sustainable design, and strategic market insights have been pivotal in driving Siamese Asset’s remarkable achievements and global expansion.

Vision, Mission & Future Plans

Mr. Kajonsit Singsansern's vision for Siamese Asset is rooted in providing high-quality properties affordable to the Thai middle class. Reflecting on the past, he recognized that upscale condominiums in urban areas were often out of reach for many, leading him to establish Siamese Asset to offer accessible and valuable real estate options for Thai people. His mission has been to enhance the quality of life through well-located, desirable properties catering to living and investment needs.

Looking forward, Siamese Asset aims to innovate further with new projects, including senior living developments and integrated health care systems. These initiatives are designed to address the growing needs of Thailand's aging population and offer solutions for a more inclusive and supportive environment for the elderly.

Mr. Kajonsit's advice to readers is poignant and inspiring, "Life is short, so pursue what you are passionate about and contribute something meaningful that will benefit future generations. Leave a legacy that will stand as a testament to your impact". This philosophy underscores his commitment to creating lasting value through business ventures and personal endeavors.