MASTER ENTREPRENEUR CATEGORY

KASEMSAN SUJIWARODOM

CEO

KIJCHAROEN ENGINEERING ELECTRIC PUBLIC COMPANY LIMITED

Manufacturing

www.kjl.co.th

Information about the Entrepreneur

Mr. Kasemsan Sujiwarodom is the Chief Executive Officer (CEO) at Kijcharoen Engineering Electric Public Company Limited (KJL), a leading expert in innovation for the manufacturing and distribution of electrical switchboard cabinets, cable trays, and customized sheet metal works. The company utilizes advanced technology and possesses a team of experts who have over three decades of experience in manufacturing products under the 'KJL' trademark.

Mr. Kasemsan graduated with a Bachelor's Degree from the Faculty of Engineering, Chulalongkorn University, and completed the Director Accreditation Program (DAP), Class 188/2021, from the Thai Institute of Directors (IOD).

The story of KJL began in 1988 with a small garage factory established by Mr. Kasemsan’s parents, Mr. Karoon Sujiwarodom and Mrs. Kanya Sujiwarodom. This marked the start of the first generation's entrepreneurial venture. The company then expanded into an industrial factory and relocated to Samut Sakhon in 1996, officially establishing 'Kijcharoen Engineering Electric Co., Ltd.' This was when the company started manufacturing electrical cabinets, cable trays, and equipment used in electrical installations. In 2001, it also began importing new machinery from Japan to increase production capacity and standards.

Other Interesting Facts about the Entrepreneur

Mr. Kasemsan's vision is for KJL to continue to grow steadily. He aims to do this by expanding the business in all dimensions, focusing on innovation and sustainability, and building a strong network through entire value chains for future development. The company will aim to expand its opportunities for collaborative total solution development to support future industries such as AI, Big Data, Clean Energy, and Electric Vehicles (EV), enhancing synergy growth.

Life is a journey and involves adapting to circumstances. Mr. Kasemsan believes that KJL must be dynamic, and ready to adapt and solve problems genuinely, not just superficially. He believes it is important to understand the root cause of issues and truly grasp the problem. According to Mr. Kasemsan, each solution is part of a journey with connecting points. It is similar to connecting the dots backward, and only by looking back will you see the pathway of the journey. He also feels that entrepreneurs must always be prepared to seize every opportunity and navigate through every crisis.

Life is a Journey, a journey that is infinite and endless

Company Achievements and
Role of the Entrepreneur

In 2012, the company expanded by creating its own brand, 'KJL'. This marked the beginning of a corporate revolution into a new era, focusing on the development of products, services, and marketing strategies to meet the needs of modern customers and markets. The company also embraced digital systems to advance organizational development and improved its quality to international standards with global partnerships.

"We clearly began using Market Transformation strategies in 2011 by leading the company with a marketing approach. During that time, we separated the KJL brand creation from being a manufacturer or factory to clearly distinguish the products and branding,” said Mr. Kasemsan.

KJL’s customers include distributors, electrical supply stores, contractors, and electricians. The company has the KJL Network of 800-1,000 locations spread across the country, which it supports with the 'KJL Now' service—stock ready for immediate delivery, urgent orders fulfilled quickly, and same-day delivery for orders placed in the morning. The company is ready to provide the same level of service across all levels with consistent standards.

In 2022, KJL transitioned into a public company after being listed on the MAI (The Market for Alternative Investment) stock exchange.

Vision, Mission & Future Plans

KJL is committed to being a leader and expert in the innovation of electrical cabinets, cable trays, electrical systems, and customized sheet metal fabrication, with the goal of building a sustainable global brand.

The company continues to grow steadily, both in terms of organization and business expansion, by importing advanced technology to elevate Thai businesses to international standards. Through a relentless pursuit of innovation and Industry 4.0 technologies, KJL is dedicated to perfecting its production capabilities and achieving operational excellence.

This allows KJL's products to meet international standards through modern manufacturing processes, catering to the key target industries of the company. The company is preparing to expand its products and services into various future industries, especially in the electrical industry including Data Centers, Clean energy, IoT technology, and AI technology.

In Mr. Kasemsan’s words, life is a journey, a journey of continuous learning and connecting the dots from back to front to see a pathway that translates into an interesting journey. He believes that one must always be ready in every situation to seize opportunities and navigate through crises.