Information about the Company and Brand
Since SHHH salon opened its doors in 2016, SHHH has always embodied the philosophy of hair wellness and advocated that “great hair begins when it is healthy”. SHHH has strived to transcend the conventional salon experience, offering a level of exclusivity, quality, and comfort that is hard to find in the market. The company was founded by industry veteran Marvin Lin, who has over 25 years of experience and behind-the-scenes know-how from backstage at fashion weeks, on set at commercial shootings, and behind the chairs of leading hair salons.SHHH aspires to become one of the world’s innovators in hair solutions. The company sets out to bring health and beauty back to hair with high-performance haircare solutions that exceed expectations and elevate the haircare experience whether in the salon or at home.
Brand Elements
SHHH’s brand portfolio comprises the SHHH salon brand, its haircare brands OMG, OMG+, and a recent addition, KORE. All of these are considered prestige to ultra-luxury positioning that delivers true value to customers at a premium price (ranging from USD 60 up to USD 340 per item). The company’s product development is anchored in R&D and biotech, driven by a pioneering spirit and uncompromising in terms of price/quality ratio.Attitudes may take time to shift, but consumers can identify quality products and would always go back to what truly works. SHHH has always maintained a laser focus on its founding principle of hair wellness, that “great hair begins when it is healthy”; scalp care is a part of hair care; and it is all about treating hair and scalp as part of its skin with the same attention for skin care. The hero ingredients in SHHH’s products encompass plant stem cells, low-molecular weight hydrolysed collagen and hyaluronic acid, and more recently patented compounds such as lipopolysaccharide with French Maritime Bark Extract and spider silk protein derived from bacterial fermentation – all expertly formulated around the world to take haircare to the next level.
For SHHH’s hard-to-please and highly discerning customers, the choices in the market are endless and what motivates them to purchase SHHH’s premium products is their evident functionality and performance.
Meanwhile, the aesthetics of SHHH’s visual identities are honed to reflect its modern sensibilities; OMG and OMG+ exude the company’s upbeat energy and playfulness while keeping with its professional stature and salon-grade quality. On the other hand, KORE imparts a sleek sophistication born out of a cosmeceutical marriage between next-level hair care and biotech innovation.
These three brands would make a remarkable addition to any lifestyle-conscious person’s personal care regimen.
Functionality + Wellbeing.
Inspiring Identity
Before SHHH was established, there were not many accessible, good-quality hair solutions in the market, whether in the form of salon hair treatments or home care products. To change the status quo, the company, as a pioneer in the hair wellness movement, has cultivated awareness among consumers and put forth decent haircare products that produce real results superior to the average products in the market. As the demand for high-quality haircare products catches up to skincare, SHHH hopes it can take some credit for instilling the hair wellness concept into people’s minds and delivering true value to its customers.Since debuting the first haircare series, OMG, in its hair salon in Hong Kong in 2017, the footprint of its products has now reached prominent department stores and independent lifestyle boutiques alike across markets from China, Japan, UAE, to Singapore and beyond. SHHH also launched a refill program with 100% r-PET bottles to help reduce plastic waste and adopted bottles that contain 30-50% biomass in its OMG+ and KORE packaging to improve the sustainability of its products.
An in-depth, multi-dimensional understanding of SHHH’s clientele has guided the direction of the company’s brands and product development from the beginning. SHHH identified its target audience early on and custom-designed the brand experience and customer journey with them in mind.
Regularly revisiting and reiterating the company’s founding principles and value propositions of hair wellness and insisting on delivering real results to its customers have helped keep the company on the right track. On a related note, SHHH has a small but effective team that is vigilant about market developments and agile in strategic planning and execution. In the past year, the SHHH brand significantly stepped up its product development efforts and added around 20 new SKUs to its portfolio, while broadening its supplier base to improve production capabilities.
Achievements and Impact
Thanks to SHHH’s strong client base and value propositions in a niche market, it has been growing in double-digits annually. With only two private rooms and three seats in its flagship salon, the company generated millions in USD revenue per year with mostly word-of-mouth marketing and organic media coverage. Premium retailers like Lane Crawford and the world’s leading hotel brands such as Mandarin Oriental and Rosewood Hotel have begun partnering with SHHH across multiple projects since 2 years ago; its strategic corporate partnerships continue to deepen and deliver value to a wider, high value clientele.SHHH’s solid presence and stellar growth in Hong Kong have attracted overseas retailers for distribution opportunities. Numerous discussions with landlords, hotel brands and major distributors are currently underway to pave the way for potential franchising of its services, product distribution and development for SHHH’s markets.
Future Direction
Word-of-mouth is still the most powerful marketing tool. SHHH strongly believes it would not have made it this far and with such success without the trust and support of its client base, which helped it weather the storm during the trying times of Covid-19 and the economic downturn.While the company is excited to see the growing interests and opportunities presented to them from around the world, they are cautious about choosing only those partners who share SHHH’s vision and mission. Products that work speak for themselves more than any marketing messaging and SHHH is ever more proud of letting its creations do the talking.
BRAND MILESTONES
