Information about the Company
Sun Life Philippines (Sun Life) was established in 1895 by Canadabased insurer Sun Life and was the first life insurance company in the Philippines. Today, at 127 years old, it is one of the largest and most stable insurers in the country because of the mutual trust and enduring partnership it has forged with Filipinos. It has even led to Sun Life’s leadership position in the industry, where it has been No. 1 for the past 11 years.Over the years, Sun Life has evolved into a diversified financial services institution with the following businesses: Sun Life Asset Management Company, Inc. (SLAMCI), Sun Life Grepa Financial, Inc. (SLGFI), and Sun Life Investment Management and Trust Corporation (SLIMTC).
Sun Life does not shy away from challenges. Instead, it is always ready to embrace any opportunity that would lead to its purpose, and that is to help Filipinos achieve lifetime financial security and live healthier lives.
Corporate Culture & Company Activities
Sun Life has its high-quality advisors at the frontline, who have committed to helping the company deliver on its purpose. They are well-trained to provide sound financial advice and recommend relevant insurance and investment solutions to clients, in a bid to help them build a brighter future.Sun Life advisors are guided by the company’s Most Respected Advisor framework, which adheres to the values of Caring which includes being with clients throughout their lifetime and as their needs change; Professional which offers solutions that address the client’s needs and not the ones with the highest commissions; Winning which encourages clients to achieve their goals; Inspiring which educates clients about the importance of financial security.
With the help of its advisors, Sun Life went on to respond to key market challenges, leading it to successfully claim the No. 1 position in the industry, which it has sustained for 11 years now. Aside from this, Sun Life has topped the industry in terms of Million Dollar Round Table qualifiers, achieved an advisor net promoter score of 87 in 2021, and increased its Client Index from 43 to 45 despite the challenges of the pandemic.
In the next chapter of its journey, Sun Life strives to continuously transform the client and advisor experience. Additionally, it is making great strides with the help of its people.
To help clients achieve lifetime financial security and live healthier lives.
Achievements and Impact
Sun Life’s employees work behind the scenes to ensure that the company and its advisors are well-equipped to fulfill its purpose. Being an important factor in achieving Sun Life’s goals, the company works hard to create a client-centric, innovative, and agile culture where it can thrive, achieve its potential, and find fulfillment in what it does. A development path is carved for each role, from the leaders, to managers, to practitioners, to all employees.Overall well-being is likewise championed through programs that cover physical (fitness activities, wellness lectures), financial (staff assurance, financial literacy materials), mental (psychological safety, mental health webinars), social (diversity and inclusion), and purposeful (volunteer activities). All these have led Sun Life to a 95% retention rate for key talents and consistently high engagement scores. Moreover, it has been certified as a Great Place to Work.
Future Direction
Sun Life is focused on the transformation journey, which it has accelerated at the height of the pandemic so it may continue to fulfill the needs of clients. Among its innovations are the Remote Online Medical Exam (ROME), which re-imagined the entire medical exam process to offer the same service with the same high standards. Meanwhile, payment options were expanded through partnerships with banks, mobile wallets, and other payment channels, much to the delight of clients. Finally, the Digitally Enabled Selling (DES) & eRecruitment initiatives helped deliver significant improvement in key outcomes, providing a pleasant experience for clients, advisors, and employees. All these are but the beginning. Sun Life continues to explore ways that it can transform for the future. Whichever path it takes next, one thing will remain the same: it will always have the interest of its clients, advisors, and employees at heart.COMPANY MILESTONES
