MASTER ENTREPRENEUR CATEGORY

CHATCHAI SIRILAI

PRESIDENT

Government Housing Bank

Financial Services Industry

www.ghbank.co.th

Information about the Entrepreneur

With about three decades of driving the Government Housing Bank (G H Bank), Chatchai Sirilai brings corporate leadership and management experience to his roles as a President of Government Housing Bank (G H Bank) (2016 – Present). Chatchai is an experienced banker with unparallel knowledge and expertise in housing loans. He holds a Bachelor of Science, Statistics (Electronic Data Processing), from Chulalongkorn Business School, Chulalongkorn University (Thailand), and a Master of Science in Computer Science, from Syracuse University, New York, (USA).

With over 26 years of experience, Chatchai has led G H Bank to become a leader in Thailand’s housing loan market. He has taken the management role, strengthen and led the whole organization to “Enabling More Thai People to have their own homes” with innovation, creativity, strategic thinking, strategic communication, digital technology, and transformational leadership to handle major business challenges and acquire a number of business opportunities.

While upholding his mission, Chatchai has to manage his G H Bank through the main challenges, as the Bank’s original mission, to enable underserved and unserved people to access housing ownership.

Other Interesting Facts about the Entrepreneur

Chatchai strongly believes in the importance of customer centricity mindset. He is also renowned for his entrepreneurial perseverance mindset. With this strong attribute, he sets the goal in mind and focuses and attempts to achieve it without hesitation.

Furthermore, vividly realizing a team with different understandings will ruin an integration, he establishes himself as a goal-oriented communicator who always speaks directly to his team with clear messages and goals to achieve, along with story-telling to inspire his people.

When you focus on problem, you will have more problems. When you focus on possibilities, you will have more opportunities.

With over 26 years of experience, Chatchai has led G H Bank to become a leader in Thailand’s housing loan market.

Company Achievements and
Role of the Entrepreneur

As the President of the G H Bank, Chatchai has been actively involved in guiding the Banks’ direction to reach its strategic positioning and initiated a systematic work management system called “GHB SMART Leadership System” that helps G H Bank’s people from C-suite to operational level staff perform their function in an integrative manner. His view of G H Bank is to lead the G H Bank to be a high-performance organization through a wide, zoomed, and close-up perspective.

With faith in the philosophy of “Good Result Comes from Good Process”, he drives G H Bank in a midst of the digital era by implementing a strategic project that uplifts the entire bank’s service known as the core banking system which enhances the Bank’s operation to the next digital level by establishing new digital infrastructure and technology for a variety of digital services to fully support digital transactions. He also drives the organization through the big concepts of the “GHB Drive Engine” which consists of two strategic segments and one management focus described as the social solution segment, business solution segment, and management solution segment.

He drives G H Bank to not only provide the chance for low-income people but also create economic value in mass real estate sectors and indirectly promote other related industries around the nation; resulting in the sustainable growth of communities and the wellbeing of Thai people.

Vision, Mission & Future Plans

According to their mission of “Enabling More Thai People to have their own homes”, Chatchai’s future direction for G H Bank is to become the best housing bank in Thailand within 2025 and also aims to claim the title of “Sustainable Bank”. With those agendas, He has initiated strategic objectives aligned with sustainable dimensions to achieve the title of a leading sustainable bank in Thailand. His key objective is to maximize “Financial Inclusion” which aims to “Create different Financial Aids” to support customers to achieve home aspirations and ensure that everyone can gain financial instruments for both saving and lending attempts to “Minimize social inequality” by uplifting the operation process to enable customers to access to the services and minimizing poverty in all its forms everywhere in Thailand by equalizing people’s opportunities to own a house and truly enabling Thai people to have their own homes.

With his breakthrough management in leading G H Bank’s people to successfully combat the rapid change of the financial competitive landscape and the vision of “The Best Housing Solution Bank” with the leadership position in a housing loan market, Chatchai has spearheaded multiple strategic projects that enhance the Bank’s competitive advantage and significantly impact the quality of life for Thai people.