INSPIRATIONAL BRAND CATEGORY
Fredley Group of Companies
Food & Beverage Industry
www.fredleygroup.com
Information about the Company and Brand
Fredley Group of Companies is a Philippine-based master franchise collection of over 250 restaurants and café branches operating nationwide with more than 2,000 employees and 9 separate brands. Its brand portfolio includes Macao Imperial Tea, Nabe Japanese Izakaya and Hot Pot, Mitasu Yakiniku, New York Fries & Dips, Hosaku International Buffet, 107 Co-Working by Macao Imperial Tea, Liang Crispy Rolls, Café Kitsuné and Maison Kitsuné. Fredley Group of Companies’ passion for creating exceptional dining experience is reflected in the best-of-class restaurants in its portfolio.Brand Elements
Fredley Group of Companies continues to be one of the leading players in the Philippine food service industry. The company takes pride in providing top quality food, service and ambience by bringing to the Philippines premium and innovative foreign restaurants that live up to the quality expected of a global brand while catering to the local taste.From humble beginning comes great things.
Inspiring Identity
The company launched the first of many in the Philippines, a hotpot concept that serves more than 24 soup bases, an international buffet with a 171-meter long conveyer, milk tea drinks in reusable cups and tumblers, ParTea gallon and a portable hotpot and yakiniku. The Fredley Group Foundation, in partnership with Childhope Asia Philippines and the Philippine Community Fund, provides education scholarships, roles and career paths within the group to the less fortunate. The company also initiated the “I Am Different, I Am Able” project that provided part-time job opportunities for people with disabilities to empower differently abled friends.Achievements and Impact
In a span of 7 years, Fredley Group of Companies now has 5 subsidiaries with over 2,000 employees. From 37 operational branches in 2018, the company now has over 250 branches nationwide. Fredley Group of Companies empowered over 200 franchisees (aspiring entrepreneurs) to start their businesses and has generated more than 2,000 job opportunities. With these initiatives, the total group sales grew 1,617%.Future Direction
The company will acquire more brands and will have 300 operating branches to provide more than 3,000 jobs by the end of 2021. It also targets to be ISO certified by 2023 and to be a publicly listed company by 2025. Fredley Group of Companies will be an industry benchmark for innovative restaurant concepts and overall premium dining experience by delivering exceptional products, operations, customer service, technology and employee engagement.BRAND MILESTONES
