INSPIRATIONAL BRAND CATEGORY
Farglory Life Insurance Co., Ltd.
Financial Services Industry
www.fglife.com.tw
Information about the Company and Brand
Farglory Life Insurance Co., Ltd. is the life insurance arm of the Farglory Group and was established 28 years ago in Taiwan. The Company is committed to the development of the financial insurance industry in Taiwan and offers traditional insurance, group insurance, financial and online insurance. It holds on to the value of “need to prepare in advance” protection. Farglory Life aims to be the leading brand of medical insurance in the industry.Brand Elements
Farglory Life keeps improving and endeavours to do things right! On the product side, the Company focuses on developing insurance products for the masses. From cradle to grave, Farglory Life’s products and services accompany a client’s entire life. On the service side, Farglory Life focuses on financial services. The Company remains devoted to the concept of fair treatment for customers, providing customer service with excellent quality, and sparing no efforts to safeguard clients’ rights and interests.Farglory Life actively participates in social events. This includes the Golden Insurance Award, a campus film selection campaign, aimed at conveying the concept “the need to prepare in advance” that helps to cultivate young adults’ value towards risk management.
Be your own hero.
Inspiring Identity
The spirit of insurance is to assist in risk-free transfers and bring stability in life. Farglory Life will always be there for clients and become the most assuring partner from birth, aging, sickness and death. The brand stands on its motto “Dream Bigger Do it Together” implying that policy holders can work towards their goals without worries and make their dreams come true together with Farglory Life. The attitude behind “be your own hero” states perseverance and never give up. The Company brand’s positive image is highly regarded by all. The brand identity and demand for its products have catapulted the Company to the Top 10 in the insurance industry.Achievements and Impact
Farglory Life’s brand awareness was ranked 15th in 2016. Within just a few years, the ranking has soared significantly to 8th among all Insurance companies that operate in Taiwan. Recently, using the Company’s brand appeal of “Being your own hero”, Farglory Life has invested in various activities to strengthen its branding. Farglory Life continues to develop innovative and protection-oriented products to meet the needs of customers at all stages of life. The Company has won numerous professional product awards, including the recent National Brand Yushan Award and Best Product in 2020.Future Direction
Farglory Life continues to fulfil its corporate social responsibility by providing long-term care for families with severe illnesses, family caregivers and students in remote areas and by sponsoring county and municipal governments’ micro-insurance for underprivileged families. Farglory Life upholds the concept of fair treatment of customersBRAND MILESTONES
