MASTER ENTREPRENEUR CATEGORY
Sara Lamsam
President & CEOMuang Thai Life Assurance Public Company Limited
Financial Services Industry
www.muangthai.co.th
Information about the Entrepreneur
Sara Lamsam is the President and Chief Executive Officer of Muang Thai Life Assurance Public Company Limited (MTL). He holds a Bachelor of Science in Business in Administration from Northeastern University (USA) and Master of Science in Administrative Studies from Boston University. His favourite hobbies are triathlon, running and riding motorbikes.With over 28 years of experience, he led MTL to become a leader of Thailand’s life insurance industry. He has taken a leading role to enhance the life insurance business with innovative ideas, holistic thinking, and change management and transformation leadership to tackle major business challenges.
He is also actively involved in the enhancement of rules and regulations. He has worked as the president of the Thai Life Assurance Association and the Office of Insurance Commission to set a strategic roadmap to build new standards for the sustainable life insurance industry. He has been in many business positions in the insurance industry and the financial sector such as Chairman of the Federation of Thai Insurance Organisation and Chairman of the Thai Financial Planners Association.
Other Interesting Facts about the Entrepreneur
Lamsam strongly believes in the importance of reskilling and upskilling. He diligently seeks ways to encourage others to realise the benefits of life insurance as well as sufficient financial knowledge. Under his leadership, the years 2020-2021 marked a strong breakthrough in innovative products such as Elite Health, D-Health and D-Care and excellent services such as MTL Health Buddy which is considered a total health solution service, and advanced health ecosystem such as teleconsultation, and MTL Mini Click, which is an after-sales service through Line Application.To be the customers’ trusted lifetime partner through innovative life, health and investment solutions by putting customers at the heart of everything we do.
Company Achievements and
Role of the Entrepreneur
Lamsam believes that MTL must work with partners and
intermediaries to achieve mutual business goals. The Company has
joined forces with many industries such as hospitals, e-commerce
& digital platforms, energy, retail & lifestyle, universities,
telecommunication, social media and real estates. Lamsam has
also expanded the business across CLMV countries and affiliated
companies such as AIGEN, Fuchsia Venture Capital and Benix.
Lamsam’s distinctive qualities include creativity and leadership. He also focuses on increasing internal capability in all dimensions such as internal process (paperless, RPA and straight-through process), talent improvement such as Cap-Off, Agile Workshop, UX Design Thinking, Innovation Challenge and Hackathon, workplace enhancement such as The Garage by Muang Thai Life (workspace on new projects under agile work) and effective internal communication and learning for all staff such as LearnRu (an all-in-one modern and mobile learning platform), and Muang Thai Link, a platform where employees can communicate and share their ideas.
Vision, Mission & Future Plans
Sara Lamsam aims to build MTL to become the Regional Life Insurance Leader with international governance standard and promote MTL’s sustainable growth to enhance the image of the Thai life insurance industry in the long run. He has focused on digital, ecosystem, financial solution, total health solution, service excellence, big data, risk management, cybersecurity, workforce of the future and regional company.At the moment, he is developing paperless, Straight-Through Processing Claim and Robotics Process Automation to enhance internal capability. Environmental, Social, Corporate Governance has also been developed to enhance the Company’s image of sustainability and societal impact.
CAREER HIGHLIGHTS
