INSPIRATIONAL BRAND CATEGORY
Habitat Group Co., Ltd.
Property Development Industry
www.habitatgroup.co.th
Company Introduction
Founded in 2012 by Mr. Chanin Vanijwongse, Habitat Group began its journey as investors and dreamers. From the very first day it has always been the Group’s intention to become a lifestyle investment developer that is highly competitive in delivering projects with superior price, ROI and quality. Today, Habitat Group has become a value creator – a leading property-for-investment developer in Thailand, specialising in lifestyle investment properties and vacation home developments in Bangkok and Pattaya. The Company’s commitment is to consistently delivering excellent products, smart, flexible investment and services. The past has been about laying foundations, the future is all about setting new standards. That is why Habitat Group will be the new benchmark when speaking about the zenith of lifestyle investment in every segment that it contests.Brand Elements
Conducting a business under the core belief of “being different”, Habitat Group strives to develop distinctive products with worldclass innovative design and incomparable product quality to elevate the living experiences of residents while offering remarkable investment programme with competitive price and healthy ROI for investment buyers – echoing its corporate tagline ‘Invest Remarkably, Live Extraordinary’.Invest Remarkably, Live Extraordinary.
Company’s Brand Story
When it comes to real estate investment, location is always the key consideration. Habitat Group seeks only the most sought-after land plots with high investment potential for developments including Bangkok’s CBD (inner Sukhumvit locations) where land price and property price keep skyrocketing each year and also Pattaya – the world’s top tourist destination with its huge potential growth, driven by the Eastern Economic Corridor (EEC) infrastructure development plan such as the high-speed rail linking to the 3 airports (Don Mueang International Airport, Suvarnabhumi Airport as well as U-Tapao Airport), not to mentioned Laem Chabang and Map Ta Phut sea ports (Phase III) and a new motorway which will significantly shape the future of Pattaya.Achievements and Impact
In 2019, Habitat Group formed a joint ventured with List Group, Japanese real estate conglomerate to jointly develop two luxury lowrise condominiums “Walden Thonglor 8” and “Walden Thonglor 13” which have a total project value of over 2.8 billion baht.Catering to a growing international clientele and the desire of discerning buyers for international standards of property management and services, Habitat Group has joined forces with JRE Development, a leading full-service property management company under JALUX Inc., an affiliate of JAPAN AIRLINES to manage four luxury residences under the ‘WALDEN’ brand. Through its international experience and in-depth understanding of what residents and investors need, this partnership ensures Walden has an edge in the marketplace. L’axe by JALUX’s standard services include rental management, housekeeping, linen change, concierge, Japanese Internet TV, 24-hour emergency call centre and much more.
As of October 2020, Habitat Group has successfully developed 13 residential projects in the best prime locations of Bangkok and Pattaya with total gross project value of more than 10,000 million baht. Within 8 years of property development, Habitat Group has crowned over 49 properties design and development awards from various renowned organisations both national and regional levels, for example, Best Boutique Developer and Best Digital Performance Hotel Residence at the Thailand Property Awards, Entrepreneurship Award in the Property Development Industry category at the Asia Pacific Entrepreneurship Awards and Best Residential (Low Rise) category at FIABCI-THAI PRIX D’EXCELLENCE AWARDS 2020, to name a few. Habitat Group’s recognitions represent our commitment to develop properties to reach world-class standard in quality and splendid product design.
Future Direction
The year 2021 will mark another major milestone of Habitat Group. There will be a number of new exciting projects launched in the pipeline to tap into new markets including the Company’s new flagship project with striking design – a forthcoming landmark in Pattaya.BRAND MILESTONES
