Information about the Company & Brand
Century Pacific Food, Inc. (CPFI) is one of the leading food companies in the Philippines. Founded in 1978, it is home to market-leading brands such as Century Tuna and Argentina, as well as household names like 555, Ligo, and Birch Tree.
CPFI has grown significantly over the years, tripling its business since its initial public offering in 2024. The group plays in several segments, particularly Marine, Meat, Dairy, Coconut, Plant-based, and Pet food products, with a strong focus on providing affordable nutrition to its broad consumer base.
The Philippines is the company's center of gravity, given the country's consumption-driven economy and emerging middle class. Nonetheless, the Group has an expansive global presence, with its products spanning close to 80 markets all over the world through its export business—both in white-label manufacturing and global branded business.
Brand Elements
Century Pacific has a wide range of brands that cut across multiple segments and price tiers, allowing the company to cater to varying consumer needs. As such, its main purpose is to nourish and delight everyone, every day, everywhere.
The Group has a long history of building market-leading brands, capitalizing on long-term health and wellness trends, providing affordable and accessible nutritious food options, and offering convenient food solutions to its consumers. Its capacity is end-to-end, with a downstream focus, with capabilities in R&D, sourcing, manufacturing, sales, and customer and consumer marketing and engagement.
Inspiring Identity
Century Pacific's purpose is to nourish and delight everyone, every day, everywhere. This means developing and creating products that provide affordable nutrition to consumers and democratizing nutrition for all.
Its brands are strongly rooted in this value proposition, accompanied by strong product delivery of delicious and nutritious food options.
Sustainability is front and center in the way the company operates. Its sustainability framework encompasses 3 pillars: Protein Delivery, Planet Preservation, and People Development. Century Pacific firmly believes that balancing the needs of its stakeholders and creating shared value is essential to secure its longevity and build its character as an organization.
To enable this, the Company has a culture where company values are not just a poster on the wall but live across all work levels. The Company's culture is rooted in these values: Respect for the Individual, Teamwork, Passion for Excellence, Customer-Centric, Humility, Integrity, Malasakit, and Entrepreneurial Spirit.
Achievements & Impact
Over the years, Century Pacific has delivered consistent, profitable, and sustainable growth. As at yearend 2023, its revenues amounted to Php 67.1 billion, effectively triple in size compared to its IPO year and doubling GDP growth.
Its brands are proven market leaders, owning 85% market share in Canned Tuna and 52% in Canned Meat. Furthermore, its Powdered Milk Business has grown significantly. From a small player in 2016 with a 2% market share, it now holds a 28% market share and has become a strong challenger in the category.
Apart from its ubiquitous presence in the Philippines where 9 out of 10 households use the company's products, Century's global presence has significantly grown over the years. Through its Global Branded and white-label manufacturing export businesses, it has a presence in close to 80 countries worldwide. These businesses have been growing in the strong double-digit territory, supported by quality manufacturing and customer service excellence.
Furthermore, from a sustainability standpoint, the group contributes significantly to partner communities nationwide. Through its flagship feeding program with partner non-profit organization, RSPo Foundation, it provided 15 million protein servings to underserved communities.
In partnership with GCash and HOPE, the group pledged 2M coconut trees to smallholder coconut farmers, helping boost their farms' productivity and increase their income. The group is also working with domestic fisherfolk to promote sustainable fishing practices, increase their income, and provide affordable nutrition to their families.
Furthermore, CPFI is a global leader in Tuna Sustainability. To reduce its environmental footprint, all the brands in its portfolio using plastic packaging are certified net zero plastic waste brands. Lastly, it also uses renewable energy through solar, biomass, and hydroelectric power, reducing its environmental footprint.
Future Direction
The group aims to sustain its growth momentum, increasing both revenues and profits by 10-15% every year, approximately twice the growth of PH GDP. To drive this growth, CNPF will continue to strengthen its core businesses, Marine and Meat. It will continue to scale its Dairy business and invest in future-proof categories like Pet Food, Coconut, and Plant-based. Innovation will be central to its growth strategy.
Last but not least, the Group will continue to embrace more sustainable and responsible business practices to create shared value and mutual prosperity.
Century Pacific Food, Inc. (CPFI) is one of the leading food companies in the Philippines. Founded in 1978, it is home to market-leading brands such as Century Tuna and Argentina, as well as household names like 555, Ligo, and Birch Tree.
CPFI has grown significantly over the years, tripling its business since its initial public offering in 2024. The group plays in several segments, particularly Marine, Meat, Dairy, Coconut, Plant-based, and Pet food products, with a strong focus on providing affordable nutrition to its broad consumer base.
The Philippines is the company's center of gravity, given the country's consumption-driven economy and emerging middle class. Nonetheless, the Group has an expansive global presence, with its products spanning close to 80 markets all over the world through its export business—both in white-label manufacturing and global branded business.
Brand Elements
Century Pacific has a wide range of brands that cut across multiple segments and price tiers, allowing the company to cater to varying consumer needs. As such, its main purpose is to nourish and delight everyone, every day, everywhere.
The Group has a long history of building market-leading brands, capitalizing on long-term health and wellness trends, providing affordable and accessible nutritious food options, and offering convenient food solutions to its consumers. Its capacity is end-to-end, with a downstream focus, with capabilities in R&D, sourcing, manufacturing, sales, and customer and consumer marketing and engagement.
Inspiring Identity
Century Pacific's purpose is to nourish and delight everyone, every day, everywhere. This means developing and creating products that provide affordable nutrition to consumers and democratizing nutrition for all.
Its brands are strongly rooted in this value proposition, accompanied by strong product delivery of delicious and nutritious food options.
Sustainability is front and center in the way the company operates. Its sustainability framework encompasses 3 pillars: Protein Delivery, Planet Preservation, and People Development. Century Pacific firmly believes that balancing the needs of its stakeholders and creating shared value is essential to secure its longevity and build its character as an organization.
To enable this, the Company has a culture where company values are not just a poster on the wall but live across all work levels. The Company's culture is rooted in these values: Respect for the Individual, Teamwork, Passion for Excellence, Customer-Centric, Humility, Integrity, Malasakit, and Entrepreneurial Spirit.
Achievements & Impact
Over the years, Century Pacific has delivered consistent, profitable, and sustainable growth. As at yearend 2023, its revenues amounted to Php 67.1 billion, effectively triple in size compared to its IPO year and doubling GDP growth.
Its brands are proven market leaders, owning 85% market share in Canned Tuna and 52% in Canned Meat. Furthermore, its Powdered Milk Business has grown significantly. From a small player in 2016 with a 2% market share, it now holds a 28% market share and has become a strong challenger in the category.
Apart from its ubiquitous presence in the Philippines where 9 out of 10 households use the company's products, Century's global presence has significantly grown over the years. Through its Global Branded and white-label manufacturing export businesses, it has a presence in close to 80 countries worldwide. These businesses have been growing in the strong double-digit territory, supported by quality manufacturing and customer service excellence.
Furthermore, from a sustainability standpoint, the group contributes significantly to partner communities nationwide. Through its flagship feeding program with partner non-profit organization, RSPo Foundation, it provided 15 million protein servings to underserved communities.
In partnership with GCash and HOPE, the group pledged 2M coconut trees to smallholder coconut farmers, helping boost their farms' productivity and increase their income. The group is also working with domestic fisherfolk to promote sustainable fishing practices, increase their income, and provide affordable nutrition to their families.
Furthermore, CPFI is a global leader in Tuna Sustainability. To reduce its environmental footprint, all the brands in its portfolio using plastic packaging are certified net zero plastic waste brands. Lastly, it also uses renewable energy through solar, biomass, and hydroelectric power, reducing its environmental footprint.
Future Direction
The group aims to sustain its growth momentum, increasing both revenues and profits by 10-15% every year, approximately twice the growth of PH GDP. To drive this growth, CNPF will continue to strengthen its core businesses, Marine and Meat. It will continue to scale its Dairy business and invest in future-proof categories like Pet Food, Coconut, and Plant-based. Innovation will be central to its growth strategy.
Last but not least, the Group will continue to embrace more sustainable and responsible business practices to create shared value and mutual prosperity.
INSPIRATIONAL BRAND CATEGORY
CENTURY PACIFIC FOOD, INC.
Information about the Company & Brand
Century Pacific Food, Inc. (CPFI) is one of the leading food companies in the Philippines. Founded in 1978, it is home to market-leading brands such as Century Tuna and Argentina, as well as household names like 555, Ligo, and Birch Tree.
CPFI has grown significantly over the years, tripling its business since its initial public offering in 2024. The group plays in several segments, particularly Marine, Meat, Dairy, Coconut, Plant-based, and Pet food products, with a strong focus on providing affordable nutrition to its broad consumer base.
The Philippines is the company's center of gravity, given the country's consumption-driven economy and emerging middle class. Nonetheless, the Group has an expansive global presence, with its products spanning close to 80 markets all over the world through its export business—both in white-label manufacturing and global branded business.
Brand Elements
Century Pacific has a wide range of brands that cut across multiple segments and price tiers, allowing the company to cater to varying consumer needs. As such, its main purpose is to nourish and delight everyone, every day, everywhere.
The Group has a long history of building market-leading brands, capitalizing on long-term health and wellness trends, providing affordable and accessible nutritious food options, and offering convenient food solutions to its consumers. Its capacity is end-to-end, with a downstream focus, with capabilities in R&D, sourcing, manufacturing, sales, and customer and consumer marketing and engagement.
Inspiring Identity
Century Pacific's purpose is to nourish and delight everyone, every day, everywhere. This means developing and creating products that provide affordable nutrition to consumers and democratizing nutrition for all.
Its brands are strongly rooted in this value proposition, accompanied by strong product delivery of delicious and nutritious food options.
Sustainability is front and center in the way the company operates. Its sustainability framework encompasses 3 pillars: Protein Delivery, Planet Preservation, and People Development. Century Pacific firmly believes that balancing the needs of its stakeholders and creating shared value is essential to secure its longevity and build its character as an organization.
To enable this, the Company has a culture where company values are not just a poster on the wall but live across all work levels. The Company's culture is rooted in these values: Respect for the Individual, Teamwork, Passion for Excellence, Customer-Centric, Humility, Integrity, Malasakit, and Entrepreneurial Spirit.
Achievements & Impact
Over the years, Century Pacific has delivered consistent, profitable, and sustainable growth. As at yearend 2023, its revenues amounted to Php 67.1 billion, effectively triple in size compared to its IPO year and doubling GDP growth.
Its brands are proven market leaders, owning 85% market share in Canned Tuna and 52% in Canned Meat. Furthermore, its Powdered Milk Business has grown significantly. From a small player in 2016 with a 2% market share, it now holds a 28% market share and has become a strong challenger in the category.
Apart from its ubiquitous presence in the Philippines where 9 out of 10 households use the company's products, Century's global presence has significantly grown over the years. Through its Global Branded and white-label manufacturing export businesses, it has a presence in close to 80 countries worldwide. These businesses have been growing in the strong double-digit territory, supported by quality manufacturing and customer service excellence.
Furthermore, from a sustainability standpoint, the group contributes significantly to partner communities nationwide. Through its flagship feeding program with partner non-profit organization, RSPo Foundation, it provided 15 million protein servings to underserved communities.
In partnership with GCash and HOPE, the group pledged 2M coconut trees to smallholder coconut farmers, helping boost their farms' productivity and increase their income. The group is also working with domestic fisherfolk to promote sustainable fishing practices, increase their income, and provide affordable nutrition to their families.
Furthermore, CPFI is a global leader in Tuna Sustainability. To reduce its environmental footprint, all the brands in its portfolio using plastic packaging are certified net zero plastic waste brands. Lastly, it also uses renewable energy through solar, biomass, and hydroelectric power, reducing its environmental footprint.
Future Direction
The group aims to sustain its growth momentum, increasing both revenues and profits by 10-15% every year, approximately twice the growth of PH GDP. To drive this growth, CNPF will continue to strengthen its core businesses, Marine and Meat. It will continue to scale its Dairy business and invest in future-proof categories like Pet Food, Coconut, and Plant-based. Innovation will be central to its growth strategy.
Last but not least, the Group will continue to embrace more sustainable and responsible business practices to create shared value and mutual prosperity.
Century Pacific Food, Inc. (CPFI) is one of the leading food companies in the Philippines. Founded in 1978, it is home to market-leading brands such as Century Tuna and Argentina, as well as household names like 555, Ligo, and Birch Tree.
CPFI has grown significantly over the years, tripling its business since its initial public offering in 2024. The group plays in several segments, particularly Marine, Meat, Dairy, Coconut, Plant-based, and Pet food products, with a strong focus on providing affordable nutrition to its broad consumer base.
The Philippines is the company's center of gravity, given the country's consumption-driven economy and emerging middle class. Nonetheless, the Group has an expansive global presence, with its products spanning close to 80 markets all over the world through its export business—both in white-label manufacturing and global branded business.
Brand Elements
Century Pacific has a wide range of brands that cut across multiple segments and price tiers, allowing the company to cater to varying consumer needs. As such, its main purpose is to nourish and delight everyone, every day, everywhere.
The Group has a long history of building market-leading brands, capitalizing on long-term health and wellness trends, providing affordable and accessible nutritious food options, and offering convenient food solutions to its consumers. Its capacity is end-to-end, with a downstream focus, with capabilities in R&D, sourcing, manufacturing, sales, and customer and consumer marketing and engagement.
Inspiring Identity
Century Pacific's purpose is to nourish and delight everyone, every day, everywhere. This means developing and creating products that provide affordable nutrition to consumers and democratizing nutrition for all.
Its brands are strongly rooted in this value proposition, accompanied by strong product delivery of delicious and nutritious food options.
Sustainability is front and center in the way the company operates. Its sustainability framework encompasses 3 pillars: Protein Delivery, Planet Preservation, and People Development. Century Pacific firmly believes that balancing the needs of its stakeholders and creating shared value is essential to secure its longevity and build its character as an organization.
To enable this, the Company has a culture where company values are not just a poster on the wall but live across all work levels. The Company's culture is rooted in these values: Respect for the Individual, Teamwork, Passion for Excellence, Customer-Centric, Humility, Integrity, Malasakit, and Entrepreneurial Spirit.
Achievements & Impact
Over the years, Century Pacific has delivered consistent, profitable, and sustainable growth. As at yearend 2023, its revenues amounted to Php 67.1 billion, effectively triple in size compared to its IPO year and doubling GDP growth.
Its brands are proven market leaders, owning 85% market share in Canned Tuna and 52% in Canned Meat. Furthermore, its Powdered Milk Business has grown significantly. From a small player in 2016 with a 2% market share, it now holds a 28% market share and has become a strong challenger in the category.
Apart from its ubiquitous presence in the Philippines where 9 out of 10 households use the company's products, Century's global presence has significantly grown over the years. Through its Global Branded and white-label manufacturing export businesses, it has a presence in close to 80 countries worldwide. These businesses have been growing in the strong double-digit territory, supported by quality manufacturing and customer service excellence.
Furthermore, from a sustainability standpoint, the group contributes significantly to partner communities nationwide. Through its flagship feeding program with partner non-profit organization, RSPo Foundation, it provided 15 million protein servings to underserved communities.
In partnership with GCash and HOPE, the group pledged 2M coconut trees to smallholder coconut farmers, helping boost their farms' productivity and increase their income. The group is also working with domestic fisherfolk to promote sustainable fishing practices, increase their income, and provide affordable nutrition to their families.
Furthermore, CPFI is a global leader in Tuna Sustainability. To reduce its environmental footprint, all the brands in its portfolio using plastic packaging are certified net zero plastic waste brands. Lastly, it also uses renewable energy through solar, biomass, and hydroelectric power, reducing its environmental footprint.
Future Direction
The group aims to sustain its growth momentum, increasing both revenues and profits by 10-15% every year, approximately twice the growth of PH GDP. To drive this growth, CNPF will continue to strengthen its core businesses, Marine and Meat. It will continue to scale its Dairy business and invest in future-proof categories like Pet Food, Coconut, and Plant-based. Innovation will be central to its growth strategy.
Last but not least, the Group will continue to embrace more sustainable and responsible business practices to create shared value and mutual prosperity.