Sunnies Studios | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

Sunnies Studios

Sunnies Studios has grown to over 100 stores nationwide in just six years. They owe their success to their commitment to accessibility: for their products, their process, and their people.

They started the business six years ago with the vision of creating fun, quality eyewear for the younger market. They loved the idea of stylish sunglasses without the luxury mark up. By bridging the gap between the demand for well-made products at a price that feels right, their proof of concept was the early success of Sunnies Studios. Now, great design + accessibility is at the core of everything they do at Sunnies Studios.

Sunnies Studios is in the business of addressing “wants”. As a lifestyle-focused company, their brands provide solutions to different passion points in beauty, hospitality, and fashion without breaking the bank, they understand that there are aspects of this lifestyle that is so desirable for the target market. They are committed to delivering high quality products and top-notch customer service to their market without the luxury mark up or the inaccessibility of having to go to boutiques in major metropolitan cities. At 100 stores, they believe that they are working towards their goal of making their brands under Sunnies Studios available to Filipinos everywhere who would like to experience their products. In addition, they are expanding their efforts on digital to serve even more Filipinos here and abroad.

It’s very important to them that all of their initiatives are felt across internal operations touch point and consumerfacing activities. They believe that in order to be an effective retailer, a great experience must follow the customer at every stage of their shopping journey. What a customer will experience at the store level is reflected in their experience online. Each part of the experience is treated with the same level of customer service and every step is taken to ensure that even in dispute, the customer leaves satisfied.

At the end of the day, a large part of their success is also their community. In the last six years, they have built a strong relationship with their consumers by giving them products that align with their interests and make them feel great. Their strong brand marketing initiatives reinforce their position in the market as the brand that really knows its consumers and what they want their brands to do for them. Thanks to this relationship, they have developed a trust with their market that they’ve been able to leverage across all business ventures with each venture proving to be a larger success than the last.

The Company’s mission at Sunnies Studios is to bring the quality, design and accessibility in all of its brands. Being a member of the #sunniesfam is all about engaging in a creative community that encourages that “best feeling ever” in everything that they do and with everyone that they work with. It’s about having conversations that encourage design-led thinking and, ultimately, being able to dream up product offerings or solutions the customers wouldn’t find anywhere else.

The #sunniesfam works in a friendly and flexible environment. They are a results-based company that is adaptable to the needs of the employees––your schedule serves your unique process. The culture fit at Sunnies Studios is about freedom of expression, above all, spearheaded by leaders and design thinkers who are agile in providing creative yet practical solutions to the challenges we encounter every day.

Not least of all, Sunnies Studios is also involved in social influence and responsibility––as a company equipped with a platform to make a change. The Company offers employees CSR opportunities in spreading awareness and accessibility for eye health care to underserved communities.

In 6 years, the Company have grown the Sunnies team to 800 individuals supporting 140 stores nationwide and 3 stores in Vietnam.

Locally, Sunnies Studios will continue to aggressively expand the business across all brands by efficiently opening in strategic locations. 2020 onwards is focused on international and global expansion entering more markets such as USA, Australia, China, Vietnam, Singapore, Indonesia, Thailand and Middle East.

CORPORATE EXCELLENCE

Sunnies Studios

Sunnies Studios has grown to over 100 stores nationwide in just six years. They owe their success to their commitment to accessibility: for their products, their process, and their people.

They started the business six years ago with the vision of creating fun, quality eyewear for the younger market. They loved the idea of stylish sunglasses without the luxury mark up. By bridging the gap between the demand for well-made products at a price that feels right, their proof of concept was the early success of Sunnies Studios. Now, great design + accessibility is at the core of everything they do at Sunnies Studios.

Sunnies Studios is in the business of addressing “wants”. As a lifestyle-focused company, their brands provide solutions to different passion points in beauty, hospitality, and fashion without breaking the bank, they understand that there are aspects of this lifestyle that is so desirable for the target market. They are committed to delivering high quality products and top-notch customer service to their market without the luxury mark up or the inaccessibility of having to go to boutiques in major metropolitan cities. At 100 stores, they believe that they are working towards their goal of making their brands under Sunnies Studios available to Filipinos everywhere who would like to experience their products. In addition, they are expanding their efforts on digital to serve even more Filipinos here and abroad.

It’s very important to them that all of their initiatives are felt across internal operations touch point and consumerfacing activities. They believe that in order to be an effective retailer, a great experience must follow the customer at every stage of their shopping journey. What a customer will experience at the store level is reflected in their experience online. Each part of the experience is treated with the same level of customer service and every step is taken to ensure that even in dispute, the customer leaves satisfied.

At the end of the day, a large part of their success is also their community. In the last six years, they have built a strong relationship with their consumers by giving them products that align with their interests and make them feel great. Their strong brand marketing initiatives reinforce their position in the market as the brand that really knows its consumers and what they want their brands to do for them. Thanks to this relationship, they have developed a trust with their market that they’ve been able to leverage across all business ventures with each venture proving to be a larger success than the last.

The Company’s mission at Sunnies Studios is to bring the quality, design and accessibility in all of its brands. Being a member of the #sunniesfam is all about engaging in a creative community that encourages that “best feeling ever” in everything that they do and with everyone that they work with. It’s about having conversations that encourage design-led thinking and, ultimately, being able to dream up product offerings or solutions the customers wouldn’t find anywhere else.

The #sunniesfam works in a friendly and flexible environment. They are a results-based company that is adaptable to the needs of the employees––your schedule serves your unique process. The culture fit at Sunnies Studios is about freedom of expression, above all, spearheaded by leaders and design thinkers who are agile in providing creative yet practical solutions to the challenges we encounter every day.

Not least of all, Sunnies Studios is also involved in social influence and responsibility––as a company equipped with a platform to make a change. The Company offers employees CSR opportunities in spreading awareness and accessibility for eye health care to underserved communities.

In 6 years, the Company have grown the Sunnies team to 800 individuals supporting 140 stores nationwide and 3 stores in Vietnam.

Locally, Sunnies Studios will continue to aggressively expand the business across all brands by efficiently opening in strategic locations. 2020 onwards is focused on international and global expansion entering more markets such as USA, Australia, China, Vietnam, Singapore, Indonesia, Thailand and Middle East.