First Vita Plus Marketing Corp. | APEA - Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE

First Vita Plus Marketing Corp.

First Vita Plus pioneered natural health and wellness in a juice formulation at a time when vitamins were sold mostly in a capsule or tablet form. A team of scientists and researchers from the University of the Philippines were tasked to develop supplements attractive to a busy and on-the-go generation of professionals, especially for their children. They came up with a delicious dalandan (Philippine Orange) product in powder form. The combination of five herbs in a juice was both ground breaking and risky because, at that time, it was simply unheard of. Juices were sold in the mainstream market as nothing more than fancy and flavourful drinks with very little or no nutritional benefits. First Vita Plus positioned itself as a breakthrough health drink in a fully-saturated market.

Its founder remained undeterred by the challenges. Rhodora Tumpalan’s mission was two- fold. She wanted multi-level marketing to fulfil its greatest promise of changing lives through high quality products. Equally, she wanted to make good health accessible and available in a formulation that people would actually enjoy. To her, First Vita Plus levels the playing field among the rich and poor. Filipinos are natural salespeople. Building networks is easy through relationships formed, developed and expanded globally. All they needed was a product that they could claim as excellent in quality.

First Vita Plus Natural Health Drink is created through innovation, marketed with passion and sold by dedicated dealers who believe in the power of their testimony. Millions of products are sold year after year, through word of mouth, by dealers who attest to the fulfilment of the First Vita Plus vision — achieve life’s ultimate freedom. The freedom to spend time with your loved ones. The freedom to enjoy good health. The freedom to be financially secure and stable.

First Vita Plus is founded on the value of sweat equity. There is no room for substandard products or mediocre performances. Multi-level marketing is for those whose passion is to sell and build. Be your product’s best ambassador and, through it, build a community of dealers whose biggest investment is their commitment to grow into a large network.

First Vita Plus is recognized for its phenomenal growth and, to date, has more than three million dealers worldwide. Its consistent performance for more than fifteen years is unparalleled among companies that are 100% Filipino owned. Its product sales performance remains unequalled as it continues to sell millions of sachets to loyal consumers. Its growth steadily moves up, beating internal projections and debunking the market’s often gloomy predictions.

The company may be family owned but it is run by professional individuals who have combined expertise in product research and development, sales, marketing, information technology and operations to master the intricacies of multi-level marketing. If Rhodora Tumpalan has a gift for knowing exactly what the market wants and exactly when to give it, her team provides the best support there is. The company’s network of dealers, composed of speakers, mentors and leaders, likewise, comprise the First Vita Plus family. They are found globally, building sales and satellite centres, to ensure the steady supply and availability of products that are on high demand.

As a way to give back, the company helps depressed communities and, in most occasions, individuals whose only request is to be given products for their health and well-being. Patients who are chronically ill seeks help from the company. First Vita Plus has also given free products to students who are malnourished and to those in impoverished areas without means and access to health centres.

Looking forward, the company recognizes the importance of synergizing technology with human resources. The First Vita Plus network is being brought closer by technological innovations with the end goal of making health and wellness even more accessible to a larger global community. Its current team of researchers are focusing on some of today’s deadliest diseases: diabetes and dengue. The work never ends because health will always remain every Filipino’s priority.

First Vita Plus is the ultimate game changer in the multilevel marketing industry. First Vita Plus is Rhodora Tumpalan’s legacy. Through her tenacious efforts, she has overcome the stigma on multi-level marketing because she dared to challenge the mindset of conventional and traditional direct selling practices. She fought against the misinformation and, through her company’s performance, showed what legitimate, credible and sustainable multilevel marketing should be.

CORPORATE EXCELLENCE

First Vita Plus Marketing Corp.

First Vita Plus pioneered natural health and wellness in a juice formulation at a time when vitamins were sold mostly in a capsule or tablet form. A team of scientists and researchers from the University of the Philippines were tasked to develop supplements attractive to a busy and on-the-go generation of professionals, especially for their children. They came up with a delicious dalandan (Philippine Orange) product in powder form. The combination of five herbs in a juice was both ground breaking and risky because, at that time, it was simply unheard of. Juices were sold in the mainstream market as nothing more than fancy and flavourful drinks with very little or no nutritional benefits. First Vita Plus positioned itself as a breakthrough health drink in a fully-saturated market.

Its founder remained undeterred by the challenges. Rhodora Tumpalan’s mission was two- fold. She wanted multi-level marketing to fulfil its greatest promise of changing lives through high quality products. Equally, she wanted to make good health accessible and available in a formulation that people would actually enjoy. To her, First Vita Plus levels the playing field among the rich and poor. Filipinos are natural salespeople. Building networks is easy through relationships formed, developed and expanded globally. All they needed was a product that they could claim as excellent in quality.

First Vita Plus Natural Health Drink is created through innovation, marketed with passion and sold by dedicated dealers who believe in the power of their testimony. Millions of products are sold year after year, through word of mouth, by dealers who attest to the fulfilment of the First Vita Plus vision — achieve life’s ultimate freedom. The freedom to spend time with your loved ones. The freedom to enjoy good health. The freedom to be financially secure and stable.

First Vita Plus is founded on the value of sweat equity. There is no room for substandard products or mediocre performances. Multi-level marketing is for those whose passion is to sell and build. Be your product’s best ambassador and, through it, build a community of dealers whose biggest investment is their commitment to grow into a large network.

First Vita Plus is recognized for its phenomenal growth and, to date, has more than three million dealers worldwide. Its consistent performance for more than fifteen years is unparalleled among companies that are 100% Filipino owned. Its product sales performance remains unequalled as it continues to sell millions of sachets to loyal consumers. Its growth steadily moves up, beating internal projections and debunking the market’s often gloomy predictions.

The company may be family owned but it is run by professional individuals who have combined expertise in product research and development, sales, marketing, information technology and operations to master the intricacies of multi-level marketing. If Rhodora Tumpalan has a gift for knowing exactly what the market wants and exactly when to give it, her team provides the best support there is. The company’s network of dealers, composed of speakers, mentors and leaders, likewise, comprise the First Vita Plus family. They are found globally, building sales and satellite centres, to ensure the steady supply and availability of products that are on high demand.

As a way to give back, the company helps depressed communities and, in most occasions, individuals whose only request is to be given products for their health and well-being. Patients who are chronically ill seeks help from the company. First Vita Plus has also given free products to students who are malnourished and to those in impoverished areas without means and access to health centres.

Looking forward, the company recognizes the importance of synergizing technology with human resources. The First Vita Plus network is being brought closer by technological innovations with the end goal of making health and wellness even more accessible to a larger global community. Its current team of researchers are focusing on some of today’s deadliest diseases: diabetes and dengue. The work never ends because health will always remain every Filipino’s priority.

First Vita Plus is the ultimate game changer in the multilevel marketing industry. First Vita Plus is Rhodora Tumpalan’s legacy. Through her tenacious efforts, she has overcome the stigma on multi-level marketing because she dared to challenge the mindset of conventional and traditional direct selling practices. She fought against the misinformation and, through her company’s performance, showed what legitimate, credible and sustainable multilevel marketing should be.