Publication – Inspirational Brand Category | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
 

PUBLICATION

STEP 1 OF 2

1. CORPORATE PROFILE WRITE-UP

A. Article
The article should be written in third person style and should be approximately 700-800 words. The content should cover the points as below (according to the order):

1. Information about the Company and Brand
1.1. An introduction about the Company – how it started, its core business (in layman terms)
1.2. Include brand’s story and its unique selling proposition
2. Brand Elements
2.1. Describe the brand’s positioning, brand communications, brand experience and target audience (the process of positioning your brand to the market, commercial viability, user experience and engagement)
3. Inspiring Identity
3.1 Illustrate how the Company’s brand story/message inspire and impact your audience (promote goodness, wellness, sustainability and etc)
3.2 Elaborate on the challenges and lessons learned during the growth or on the creation of the inspiring brand, and how it has been managed and overcome
4. Achievements and Impact
4.1. Share success stories of the brand (revenue generation, local and/or regional impact, expansion of brand and/or Company, partnership and etc.)
5. Future Direction
5.1. Briefly highlight the expansion roadmap of the Company and the innovative marketing strategy to achieve sustainable growth

B. Brand Milestones (In Point Form, 10 – 12 words for each points)


Include 3-5 highlights/ distinctive achievements in the brand’s timeline
*Do note that other award achievements shall not be included.
C. One Liner Company Tagline or Brand Slogan (10 – 15 words)
Corporate tagline or Brand slogan that is used for branding purpose.

2. HIGH-RESOLUTION COMPANY LOGO

  • Size: >1MB
  • Acceptable Format: AI / PNG

3. HIGH-RESOLUTION PHOTOGRAPHS


Minimum FIVE (5) High Resolution Photos (One Main Image & Four Supplementary Images)

  • Image Type: Product and brand images/Group Photos/ Management Team
  • Size:
    Main image : > 2MB/ A4/ 300 dpi/ 1400 x 1750 Pixels
    Supplementary images: > 1MB/ A5/ 200 dpi/ 700 x 1050 Pixels
  • Format: PDF/ AI/ JPEG
  • Orientation:
    Main Image : Preferably in Portrait
    Supplementary Images : Preferably in Landscape
  • Requirements: Please do not submit individual photos.
  • Kindly note that this publication will be distributed regionally. Hence, you may consider hiring a professional photographer to get the best shot.
  • Please ensure all photos included in the advertisements are in High Resolution.
  • Please do not submit photos of the organisation’s employees receiving other awards.
  • We apologise that logo(s) or photo(s) of other awards will not be permitted in this publication
  • Feel free to send us more than FIVE (5) photos and our designers will select the best image.