Publication – Inspirational Brand Category – CN version | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
 

Inspirational Brand Award
优异励志品牌奖

STEP 1 OF 2
步骤一:

1. CORPORATE PROFILE WRITE-UP
企业资料撰写

A. Article | 文章
The article should be written in third person style and should be approximately 700-800 words. The content should cover the points as below (according to the order):
公司简介须以第三人称的写作方式来描述,篇幅大概 700-800 字左右。内容应该依据以下要点编写:

1. Information about the Company and Brand
企业与品牌背景资料
1.1. An introduction about the Company – how it started, its core business (in layman terms)
公司简介 - 公司的起源,其核心业务

1.2. Include brand’s story and its unique selling proposition
包括品牌故事和其独特的卖点
2. Brand Elements
品牌要素
2.1. Describe the brand’s positioning, brand communications, brand experience and target audience (the process of positioning your brand to the market, commercial viability, user experience and engagement)
具体描述品牌的定位、品牌传播、品牌体验和目标受众(品牌在市场上定位的过程、商业可行性、用户体验和参与度)
3. Inspiring Identity
激发品牌定位
3.1 Illustrate how the Company’s brand story/message inspire and impact your audience (promote goodness, wellness, sustainability and etc) 公司品牌故事/传达的信息如何激发并影响受众(推动行善、健康、可持续性等)

3.2 Elaborate on the challenges and lessons learned during the growth or on the creation of the inspiring brand, and how it has been managed and overcome
描述在品牌激发或创造过程中所面临的挑战和所学到的经验教训,以及如何进行管理和克服
4. Achievements and Impact
成就与影响
4.1. Share success stories of the brand (revenue generation, local and/or regional impact, expansion of brand and/or Company, partnership and etc.)
分享品牌的成功故事(营收、本地和/或区域影响、品牌和/或公司的扩张、合作伙伴关系等)
5. Future Direction
未来方向
5.1. Briefly highlight the expansion roadmap of the Company and the innovative marketing strategy to achieve sustainable growth
简要描述公司的扩张计划以及实现可持续增长的创新营销策略

B. Brand Milestones (In Point Form, 10 – 12 words for each points)
品牌里程碑(以要点形式描述)


Include 3-5 highlights/ distinctive achievements in the brand’s timeline
在品牌的里程碑中包括3-5个亮点/独特成就 (例如:公司创立日、公司耀眼成就、公司上市)

C. One Liner Company Tagline or Brand Slogan (10 – 15 words)
公司口号或品牌口号

Corporate tagline or Brand slogan that is used for branding purpose
用于品牌营销的公司口号或品牌口号
*Do note that other award achievements shall not be included.
*其他奖项成就不可包含在撰写的内容里。

2. HIGH-RESOLUTION COMPANY LOGO
企业标志(请附上一张贵公司的标志)

  • Size: >1MB
    尺寸:>1MB
  • Acceptable Format: AI / PNG
    格式:AI / PNG

3. HIGH-RESOLUTION PHOTOGRAPHS
高像素照片


Minimum FIVE (5) High Resolution Photos
请准备至少五张高像素照片

  • Image Type: Group Photos/ Management Team/ Working Environment/ Team Building/ CSR Activities
    图片类型:团队照片/管理团队/工作环境/团队建设/企业社会责任(CSR)
  • Size: > 1MB/ A5/ 200 dpi/ 700 x 1050 Pixels
    尺寸:> 1MB/ A5/ 200 dpi/ 700 x 1050 像素
  • Format: PDF/ AI/ JPEG
    格式:PDF/ AI/ JPEG
  • Orientation: Preferably in Landscape
    方向:横向
  • Requirements: Please do not submit individual photos
    备注:请勿提交个人照片
  • Please do not submit photos of the organization’s employees receiving other awards.
    请勿提供员工领取其他奖项的照片。
  • Feel free to send us more than FIVE (5) photos and our designers will select the best image.
    我们非常欢迎您提供超过五张的照片,我们的团队将为您挑选出最佳的照片。