Publication – Corporate Excellence Category | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
 

PUBLICATION

STEP 3 OF 4

1. CORPORATE PROFILE WRITE-UP

A. Article
The article should be written in third person style and should be approximately 700-800 words. The content should cover the points as below (according to the order):

1. Information about the Company
1.1. An introduction about the Company – how it started, its core business, the markets it is involved in (in layman terms)
1.2. Include the vision and mission, corporate values and principles held across the Company
1.3. Briefly describe significant obstacles faced by the Company, and how it has been overcome
2. Corporate Culture and Company Activities
2.1. Describe the Company’s workplace practices and provide insights on its unique organisational culture
2.2. Provide details on significant corporate activities which the Company has engaged in, both previously and currently (e.g., team building, CSR activities)
3. Achievements and Impact
3.1. Discuss about the latest growth and development of the Company. Include facts such as number of offices (opened in the last few years), number of employees, turnover achieved, revenue to date, local and/or regional impact, company expansion overseas, and business model of expansion (e.g., franchise, partnerships)
3.2. Elaborate on the Company’s strategy to achieve sustainable growth (e.g., talent development/ operational excellence initiatives)
4. Future Direction
4.1. Briefly highlight the expansion roadmap of the Company and its succession plan(s)

B. Company Milestones (In Point Form, 10 – 12 words for each points)


Include 3-5 highlights/ distinctive achievements in the Company’s timeline (e.g., date of establishment, major project completions, IPO/M&A)
*Do note that other award achievements shall not be included.
C. One Liner Company Motto (10 – 15 words)
Corporate tagline or brief fact about the Company. The motto will be placed beside the main image.

2. HIGH-RESOLUTION COMPANY LOGO

  • Size: >1MB
  • Acceptable Format: AI / PNG

3. HIGH-RESOLUTION PHOTOGRAPHS


Minimum FIVE (5) High Resolution Photos (One Main Image & Four Supplementary Images)

  • Image Type: Group Photos/ Management Team/ Working Environment/ Team Building/ CSR Activities
  • Size:
    Main image : > 2MB/ A4/ 300 dpi/ 1400 x 1750 Pixels
    Supplementary images: > 1MB/ A5/ 200 dpi/ 700 x 1050 Pixels
  • Format: PDF/ AI/ JPEG
  • Orientation:
    Main Image : Preferably in Portrait
    Supplementary Images : Preferably in Landscape
  • Requirements: Please do not submit individual photos.
  • Kindly note that this publication will be distributed regionally. Hence, you may consider hiring a professional photographer to get the best shot.
  • Please ensure all photos included in the advertisements are in High Resolution.
  • Please do not submit photos of the organisation’s employees receiving other awards.
  • We apologise that logo(s) or photo(s) of other awards will not be permitted in this publication.
  • Feel free to send us more than FIVE (5) photos and our designers will select the best image.