LES’ COPAQUE PRODUCTION SDN. BHD. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

BURHANUDDIN BIN MD RADZI
MANAGING DIRECTOR


LES' COPAQUE PRODUCTION SDN. BHD.
www.lescopaque.com


Never Give UP.

Information about the Entrepreneur
Burhanuddin Bin Md Radzi joined Petronas Carigali Sdn Bhd (PCSB) as a Petroleum Engineer in 1982, soon after graduating. Most of his career with PCSB was in Miri, Sarawak, spearheading the takeover of the Miri oilfield from Sarawak Shell Berhad. In 1990, he was promoted to lead the Production Operations of Miri fields before leaving the company in 1992 to venture into the private sector.

In 1994, Burhanuddin Bin Md Radzi joined Dayang Enterprise Sdn. Bhd., a service contractor company to the oil and gas industry, as the Managing Director and partner. This small size company thrived under his leadership until it was ready for listing on the KLSE. Prior to the completion of the listing exercise in 2004, he left the company and sold off his interest.

In December 2005, Burhanuddin Bin Md Radzi decided to venture into the animation industry, and Les’ Copaque Production Sdn Bhd (Les’ Copaque) was incorporated. Together with his wife, they developed the business model and the direction of the company, providing a platform for local talents to showcase their creativity and produce quality products with good moral values and local cultures with global appeal.

Other Interesting Facts about Entrepreneur
One of Burhanuddin Bin Md Radzi’s greatest successes is that he successfully developed the first 3D Animation company in Malaysia. At that time, the story revolved around two boys who wanted to fast, and the animation was shown for only 5 minutes. When the Upin & Ipin animation was shown on TV9 in 2007, it received a warm and encouraging response.

In 2008, the animation was continued for 12 episodes at the request of TV9, and by February 2009, the movie Upin & Ipin was launched and managed to get a high viewership. By August 2009, Upin & Ipin successfully entered the Indonesian market.

Company Achievements and Role as Entrepreneur
Burhanuddin Bin Md Radzi has changed the landscape of the local animation industry. Rather than simply producing TV series for the local television station, he has paved the way for his product to go global and spin-off the IP into other businesses such as merchandising, licensing, thematic restaurant, college and the ultimate soon-to-be developed, Upin Ipin Theme Park.

The company is an award-winning company with over 60 awards from local and abroad received since its inception. Burhanuddin Bin Md Radzi also believes in human capital development, and Les’ Copaque does this by developing local talents fresh after graduation. To date, the company has about 170 production staff and 200 personnel group-wide.

The company will continue to lead the local animation industry by having innovative products and business models. He decided that the company must become an IP creator company. Upin & Ipin, the most successful and phenomenal IP ever produced from Malaysia, was their creation. It is currently being shown in Malaysia, Indonesia, and other ASEAN countries through Disney Hotstar and reaching global viewers through Netflix and Youtube.

For Les’ Copaque, a new, independent studio with no proven IP (such as characters, names, stories, and settings, all of which are protected by the IP system), Burhanuddin Bin Md Radzi concluded that Les’ Copaque could not be successful if it took a similar approach to the studios he saw in Cannes.

“Our capabilities can be proven only if our product is accepted by Malaysians,” he said. “That means it must have local characteristics that audiences can relate to in a more meaningful way.”

He recognized that in order to market a product internationally, a question must first always be asked: “What is the production’s rating in its home country?”. Thus, he concluded that for Les’ Copaque to also be a success internationally, the correct formula was not to copy others but to create something uniquely Malaysian.

Vision, Mission & Future Plans
Burhanuddin Bin Md Radzi’s Mission statement can be best derived from his own company’s name. Focusing on creating stories with meaning and relevance to its global audience, Les’ Copaque went from a small studio working out of a closet into Malaysia’s largest homegrown animation studio in a few years. Leveraging its characters, modern commercialization strategies, and award-winning brands, the studio has not only brought smiles to the faces of people through its animation, but it has also worked to make a positive influence at home and abroad through its universally appealing yet particularly Malaysian stories.

Les’ Copaque is the only studio in Malaysia to have successfully spun off its IP into a value chain of business propositions, earning the studio admiration and respect from its competition within the region.

MASTER ENTREPRENEUR CATEGORY

BURHANUDDIN BIN MD RADZI
MANAGING DIRECTOR

Information about the Entrepreneur
Burhanuddin Bin Md Radzi joined Petronas Carigali Sdn Bhd (PCSB) as a Petroleum Engineer in 1982, soon after graduating. Most of his career with PCSB was in Miri, Sarawak, spearheading the takeover of the Miri oilfield from Sarawak Shell Berhad. In 1990, he was promoted to lead the Production Operations of Miri fields before leaving the company in 1992 to venture into the private sector.

In 1994, Burhanuddin Bin Md Radzi joined Dayang Enterprise Sdn. Bhd., a service contractor company to the oil and gas industry, as the Managing Director and partner. This small size company thrived under his leadership until it was ready for listing on the KLSE. Prior to the completion of the listing exercise in 2004, he left the company and sold off his interest.

In December 2005, Burhanuddin Bin Md Radzi decided to venture into the animation industry, and Les’ Copaque Production Sdn Bhd (Les’ Copaque) was incorporated. Together with his wife, they developed the business model and the direction of the company, providing a platform for local talents to showcase their creativity and produce quality products with good moral values and local cultures with global appeal.

Other Interesting Facts about Entrepreneur
One of Burhanuddin Bin Md Radzi’s greatest successes is that he successfully developed the first 3D Animation company in Malaysia. At that time, the story revolved around two boys who wanted to fast, and the animation was shown for only 5 minutes. When the Upin & Ipin animation was shown on TV9 in 2007, it received a warm and encouraging response.

In 2008, the animation was continued for 12 episodes at the request of TV9, and by February 2009, the movie Upin & Ipin was launched and managed to get a high viewership. By August 2009, Upin & Ipin successfully entered the Indonesian market.

Company Achievements and Role as Entrepreneur
Burhanuddin Bin Md Radzi has changed the landscape of the local animation industry. Rather than simply producing TV series for the local television station, he has paved the way for his product to go global and spin-off the IP into other businesses such as merchandising, licensing, thematic restaurant, college and the ultimate soon-to-be developed, Upin Ipin Theme Park.

The company is an award-winning company with over 60 awards from local and abroad received since its inception. Burhanuddin Bin Md Radzi also believes in human capital development, and Les’ Copaque does this by developing local talents fresh after graduation. To date, the company has about 170 production staff and 200 personnel group-wide.

The company will continue to lead the local animation industry by having innovative products and business models. He decided that the company must become an IP creator company. Upin & Ipin, the most successful and phenomenal IP ever produced from Malaysia, was their creation. It is currently being shown in Malaysia, Indonesia, and other ASEAN countries through Disney Hotstar and reaching global viewers through Netflix and Youtube.

For Les’ Copaque, a new, independent studio with no proven IP (such as characters, names, stories, and settings, all of which are protected by the IP system), Burhanuddin Bin Md Radzi concluded that Les’ Copaque could not be successful if it took a similar approach to the studios he saw in Cannes.

“Our capabilities can be proven only if our product is accepted by Malaysians,” he said. “That means it must have local characteristics that audiences can relate to in a more meaningful way.”

He recognized that in order to market a product internationally, a question must first always be asked: “What is the production’s rating in its home country?”. Thus, he concluded that for Les’ Copaque to also be a success internationally, the correct formula was not to copy others but to create something uniquely Malaysian.

Vision, Mission & Future Plans
Burhanuddin Bin Md Radzi’s Mission statement can be best derived from his own company’s name. Focusing on creating stories with meaning and relevance to its global audience, Les’ Copaque went from a small studio working out of a closet into Malaysia’s largest homegrown animation studio in a few years. Leveraging its characters, modern commercialization strategies, and award-winning brands, the studio has not only brought smiles to the faces of people through its animation, but it has also worked to make a positive influence at home and abroad through its universally appealing yet particularly Malaysian stories.

Les’ Copaque is the only studio in Malaysia to have successfully spun off its IP into a value chain of business propositions, earning the studio admiration and respect from its competition within the region.

LES' COPAQUE PRODUCTION SDN. BHD.
www.lescopaque.com


Never Give UP.