Information about the Company and Brand
Sunway Lagoon Sdn Bhd (Sunway Lagoon) is Malaysia’s premier multi-park destination located at the heart of Sunway City. It offers more than 90 attractions across its 5 parks. From wholesome family-friendly fun to adrenaline-pumping thrills, Sunway Lagoon is an 88-acre theme park that excites visitors of all ages.
The company encourages visitors to step inside and discover a magical kingdom of pure fun and excitement. Guests can experience the wonders of over 90 rides and attractions spread across Water Park, Amusement Park, Extreme Park, Wildlife Park, Scream Park, and Sunway Lost Lagoon.
Brand Elements
Being the region’s hottest venue for concerts and events, Sunway Lagoon has hosted some of the biggest international lifestyle, music, and sporting events including the MTV World Stage (2009-2015) and the Quiksilver Revolution Tour (2006 & 2008). The Amphitheatre at Sunway Lagoon is also quickly gaining a reputation for West End Productions with the staging of Peter Pan the Musical (2010), Magical Musicals (2011), Aladdin the Musical (2011), London the Summer Musical (2012), Beauty and the Beast (2012) and Snow White and the Seven Dwarfs the Musical (2013). In 2014, Sunway Lagoon brought in an award-winning show with a “Cirque” concept entitled “LumiAir – A Cirque Sensation”. This was followed by the magical show entitled “Trikstars” (2015), and the Chinese acrobatic show “Cirque Panda” (2016).
Topping of these prolific shows is that as the nation’s one-stop destination for fun, Sunway Lagoon has also won multiple award-winning attractions. True to its ‘Asia’s Best Attraction’ fame, Sunway Lagoon is also home to Malaysia’s First Waterplexx 5D and also Malaysia’s Largest Water Ride - Vuvuzela. Other worthy attractions include Malaysia’s Largest Surf Wave Pool, Malaysia’s First Interactive Zoo, Malaysia’s First Bungy Jump, and Malaysia’s First Surf Simulator - FlowRider. There is also the Lynton V Harris’ Scream Park, a live interactive ‘scare’ attraction, and one of the Longest Pedestrian Suspension Bridges in Malaysia.
Sunway Lagoon Sdn Bhd (Sunway Lagoon) is Malaysia’s premier multi-park destination located at the heart of Sunway City. It offers more than 90 attractions across its 5 parks. From wholesome family-friendly fun to adrenaline-pumping thrills, Sunway Lagoon is an 88-acre theme park that excites visitors of all ages.
The company encourages visitors to step inside and discover a magical kingdom of pure fun and excitement. Guests can experience the wonders of over 90 rides and attractions spread across Water Park, Amusement Park, Extreme Park, Wildlife Park, Scream Park, and Sunway Lost Lagoon.
Brand Elements
Being the region’s hottest venue for concerts and events, Sunway Lagoon has hosted some of the biggest international lifestyle, music, and sporting events including the MTV World Stage (2009-2015) and the Quiksilver Revolution Tour (2006 & 2008). The Amphitheatre at Sunway Lagoon is also quickly gaining a reputation for West End Productions with the staging of Peter Pan the Musical (2010), Magical Musicals (2011), Aladdin the Musical (2011), London the Summer Musical (2012), Beauty and the Beast (2012) and Snow White and the Seven Dwarfs the Musical (2013). In 2014, Sunway Lagoon brought in an award-winning show with a “Cirque” concept entitled “LumiAir – A Cirque Sensation”. This was followed by the magical show entitled “Trikstars” (2015), and the Chinese acrobatic show “Cirque Panda” (2016).
Topping of these prolific shows is that as the nation’s one-stop destination for fun, Sunway Lagoon has also won multiple award-winning attractions. True to its ‘Asia’s Best Attraction’ fame, Sunway Lagoon is also home to Malaysia’s First Waterplexx 5D and also Malaysia’s Largest Water Ride - Vuvuzela. Other worthy attractions include Malaysia’s Largest Surf Wave Pool, Malaysia’s First Interactive Zoo, Malaysia’s First Bungy Jump, and Malaysia’s First Surf Simulator - FlowRider. There is also the Lynton V Harris’ Scream Park, a live interactive ‘scare’ attraction, and one of the Longest Pedestrian Suspension Bridges in Malaysia.
Best Day Ever!
Inspiring Identity
At ASPAC, its brand story revolves around a Vision of transforming Sunway Lagoon is truly one of a kind. To further attest to Sunway Lagoon’s prestigious achievements globally over the years, the brand has further clinched awards the theme park provides a unique land of play and leisure, giving it the capability to host events of any size. Serving a crowd size that could scale from 70 to a staggering 70,000, visitors could stay at a collection of Sunway Hotels; or shop at the unique lifestyle adventure shopping mall - Sunway Pyramid, all within Sunway City.
Achievements and Impact
Sunway Lagoon is an organization that has survived two major economic crises, the company believes that to remain resilient, the organization must be agile and nimble enough to transform and adapt to the changing times. Its core values of Integrity, Humility, and Excellence underpin every aspect of its business and have grown to be aligned with the company’s commitment to sustainability and the core. These values add up to a powerful combination that has fuelled Sunway Lagoon’s growth and expansion over the years.
The very founding of Sunway Lagoon is based on the concept of sustainable development, beginning with the flagship location — Sunway City Kuala Lumpur — that was transformed from a wasteland into a wonderland. Sunway Lagoon rehabilitated a land scarred by disused and abandoned mining pools, restored the ecosystem, and deployed technology and innovation to build an integrated township that houses educational institutions, commercial entities, a medical center, retail, and leisure outlets. There is also a residential neighborhood that serves a vibrant community of more than 200,000 people living, studying, working, and playing in a safe, connected, and healthy environment.
Future Direction
Every year, Sunway Lagoon introduces new attractions with fresh ideas and concepts to visitors. Ensuring that visitors return with a new experience each time they visit Sunway Lagoon, as well as drawing more new visitors from home and abroad.
Sunway Lagoon’s 30th anniversary commemorates its continued achievement in exhibiting remarkable performance and diligence in developing and sustaining company successes.
Sunway Lagoon aims to be a model theme park that practices sustainability by minimizing environmental effects while wisely utilizing existing resources and raising environmental awareness through scheduled events.
At ASPAC, its brand story revolves around a Vision of transforming Sunway Lagoon is truly one of a kind. To further attest to Sunway Lagoon’s prestigious achievements globally over the years, the brand has further clinched awards the theme park provides a unique land of play and leisure, giving it the capability to host events of any size. Serving a crowd size that could scale from 70 to a staggering 70,000, visitors could stay at a collection of Sunway Hotels; or shop at the unique lifestyle adventure shopping mall - Sunway Pyramid, all within Sunway City.
Achievements and Impact
Sunway Lagoon is an organization that has survived two major economic crises, the company believes that to remain resilient, the organization must be agile and nimble enough to transform and adapt to the changing times. Its core values of Integrity, Humility, and Excellence underpin every aspect of its business and have grown to be aligned with the company’s commitment to sustainability and the core. These values add up to a powerful combination that has fuelled Sunway Lagoon’s growth and expansion over the years.
The very founding of Sunway Lagoon is based on the concept of sustainable development, beginning with the flagship location — Sunway City Kuala Lumpur — that was transformed from a wasteland into a wonderland. Sunway Lagoon rehabilitated a land scarred by disused and abandoned mining pools, restored the ecosystem, and deployed technology and innovation to build an integrated township that houses educational institutions, commercial entities, a medical center, retail, and leisure outlets. There is also a residential neighborhood that serves a vibrant community of more than 200,000 people living, studying, working, and playing in a safe, connected, and healthy environment.
Future Direction
Every year, Sunway Lagoon introduces new attractions with fresh ideas and concepts to visitors. Ensuring that visitors return with a new experience each time they visit Sunway Lagoon, as well as drawing more new visitors from home and abroad.
Sunway Lagoon’s 30th anniversary commemorates its continued achievement in exhibiting remarkable performance and diligence in developing and sustaining company successes.
Sunway Lagoon aims to be a model theme park that practices sustainability by minimizing environmental effects while wisely utilizing existing resources and raising environmental awareness through scheduled events.
INSPIRATIONAL BRAND CATEGORY
SUNWAY LAGOON SDN BHD
Information about the Company and Brand
Sunway Lagoon Sdn Bhd (Sunway Lagoon) is Malaysia’s premier multi-park destination located at the heart of Sunway City. It offers more than 90 attractions across its 5 parks. From wholesome family-friendly fun to adrenaline-pumping thrills, Sunway Lagoon is an 88-acre theme park that excites visitors of all ages.
The company encourages visitors to step inside and discover a magical kingdom of pure fun and excitement. Guests can experience the wonders of over 90 rides and attractions spread across Water Park, Amusement Park, Extreme Park, Wildlife Park, Scream Park, and Sunway Lost Lagoon.
Brand Elements
Being the region’s hottest venue for concerts and events, Sunway Lagoon has hosted some of the biggest international lifestyle, music, and sporting events including the MTV World Stage (2009-2015) and the Quiksilver Revolution Tour (2006 & 2008). The Amphitheatre at Sunway Lagoon is also quickly gaining a reputation for West End Productions with the staging of Peter Pan the Musical (2010), Magical Musicals (2011), Aladdin the Musical (2011), London the Summer Musical (2012), Beauty and the Beast (2012) and Snow White and the Seven Dwarfs the Musical (2013). In 2014, Sunway Lagoon brought in an award-winning show with a “Cirque” concept entitled “LumiAir – A Cirque Sensation”. This was followed by the magical show entitled “Trikstars” (2015), and the Chinese acrobatic show “Cirque Panda” (2016).
Topping of these prolific shows is that as the nation’s one-stop destination for fun, Sunway Lagoon has also won multiple award-winning attractions. True to its ‘Asia’s Best Attraction’ fame, Sunway Lagoon is also home to Malaysia’s First Waterplexx 5D and also Malaysia’s Largest Water Ride - Vuvuzela. Other worthy attractions include Malaysia’s Largest Surf Wave Pool, Malaysia’s First Interactive Zoo, Malaysia’s First Bungy Jump, and Malaysia’s First Surf Simulator - FlowRider. There is also the Lynton V Harris’ Scream Park, a live interactive ‘scare’ attraction, and one of the Longest Pedestrian Suspension Bridges in Malaysia.
Sunway Lagoon Sdn Bhd (Sunway Lagoon) is Malaysia’s premier multi-park destination located at the heart of Sunway City. It offers more than 90 attractions across its 5 parks. From wholesome family-friendly fun to adrenaline-pumping thrills, Sunway Lagoon is an 88-acre theme park that excites visitors of all ages.
The company encourages visitors to step inside and discover a magical kingdom of pure fun and excitement. Guests can experience the wonders of over 90 rides and attractions spread across Water Park, Amusement Park, Extreme Park, Wildlife Park, Scream Park, and Sunway Lost Lagoon.
Brand Elements
Being the region’s hottest venue for concerts and events, Sunway Lagoon has hosted some of the biggest international lifestyle, music, and sporting events including the MTV World Stage (2009-2015) and the Quiksilver Revolution Tour (2006 & 2008). The Amphitheatre at Sunway Lagoon is also quickly gaining a reputation for West End Productions with the staging of Peter Pan the Musical (2010), Magical Musicals (2011), Aladdin the Musical (2011), London the Summer Musical (2012), Beauty and the Beast (2012) and Snow White and the Seven Dwarfs the Musical (2013). In 2014, Sunway Lagoon brought in an award-winning show with a “Cirque” concept entitled “LumiAir – A Cirque Sensation”. This was followed by the magical show entitled “Trikstars” (2015), and the Chinese acrobatic show “Cirque Panda” (2016).
Topping of these prolific shows is that as the nation’s one-stop destination for fun, Sunway Lagoon has also won multiple award-winning attractions. True to its ‘Asia’s Best Attraction’ fame, Sunway Lagoon is also home to Malaysia’s First Waterplexx 5D and also Malaysia’s Largest Water Ride - Vuvuzela. Other worthy attractions include Malaysia’s Largest Surf Wave Pool, Malaysia’s First Interactive Zoo, Malaysia’s First Bungy Jump, and Malaysia’s First Surf Simulator - FlowRider. There is also the Lynton V Harris’ Scream Park, a live interactive ‘scare’ attraction, and one of the Longest Pedestrian Suspension Bridges in Malaysia.
Best Day Ever!
Inspiring Identity
At ASPAC, its brand story revolves around a Vision of transforming Sunway Lagoon is truly one of a kind. To further attest to Sunway Lagoon’s prestigious achievements globally over the years, the brand has further clinched awards the theme park provides a unique land of play and leisure, giving it the capability to host events of any size. Serving a crowd size that could scale from 70 to a staggering 70,000, visitors could stay at a collection of Sunway Hotels; or shop at the unique lifestyle adventure shopping mall - Sunway Pyramid, all within Sunway City.
Achievements and Impact
Sunway Lagoon is an organization that has survived two major economic crises, the company believes that to remain resilient, the organization must be agile and nimble enough to transform and adapt to the changing times. Its core values of Integrity, Humility, and Excellence underpin every aspect of its business and have grown to be aligned with the company’s commitment to sustainability and the core. These values add up to a powerful combination that has fuelled Sunway Lagoon’s growth and expansion over the years.
The very founding of Sunway Lagoon is based on the concept of sustainable development, beginning with the flagship location — Sunway City Kuala Lumpur — that was transformed from a wasteland into a wonderland. Sunway Lagoon rehabilitated a land scarred by disused and abandoned mining pools, restored the ecosystem, and deployed technology and innovation to build an integrated township that houses educational institutions, commercial entities, a medical center, retail, and leisure outlets. There is also a residential neighborhood that serves a vibrant community of more than 200,000 people living, studying, working, and playing in a safe, connected, and healthy environment.
Future Direction
Every year, Sunway Lagoon introduces new attractions with fresh ideas and concepts to visitors. Ensuring that visitors return with a new experience each time they visit Sunway Lagoon, as well as drawing more new visitors from home and abroad.
Sunway Lagoon’s 30th anniversary commemorates its continued achievement in exhibiting remarkable performance and diligence in developing and sustaining company successes.
Sunway Lagoon aims to be a model theme park that practices sustainability by minimizing environmental effects while wisely utilizing existing resources and raising environmental awareness through scheduled events.
At ASPAC, its brand story revolves around a Vision of transforming Sunway Lagoon is truly one of a kind. To further attest to Sunway Lagoon’s prestigious achievements globally over the years, the brand has further clinched awards the theme park provides a unique land of play and leisure, giving it the capability to host events of any size. Serving a crowd size that could scale from 70 to a staggering 70,000, visitors could stay at a collection of Sunway Hotels; or shop at the unique lifestyle adventure shopping mall - Sunway Pyramid, all within Sunway City.
Achievements and Impact
Sunway Lagoon is an organization that has survived two major economic crises, the company believes that to remain resilient, the organization must be agile and nimble enough to transform and adapt to the changing times. Its core values of Integrity, Humility, and Excellence underpin every aspect of its business and have grown to be aligned with the company’s commitment to sustainability and the core. These values add up to a powerful combination that has fuelled Sunway Lagoon’s growth and expansion over the years.
The very founding of Sunway Lagoon is based on the concept of sustainable development, beginning with the flagship location — Sunway City Kuala Lumpur — that was transformed from a wasteland into a wonderland. Sunway Lagoon rehabilitated a land scarred by disused and abandoned mining pools, restored the ecosystem, and deployed technology and innovation to build an integrated township that houses educational institutions, commercial entities, a medical center, retail, and leisure outlets. There is also a residential neighborhood that serves a vibrant community of more than 200,000 people living, studying, working, and playing in a safe, connected, and healthy environment.
Future Direction
Every year, Sunway Lagoon introduces new attractions with fresh ideas and concepts to visitors. Ensuring that visitors return with a new experience each time they visit Sunway Lagoon, as well as drawing more new visitors from home and abroad.
Sunway Lagoon’s 30th anniversary commemorates its continued achievement in exhibiting remarkable performance and diligence in developing and sustaining company successes.
Sunway Lagoon aims to be a model theme park that practices sustainability by minimizing environmental effects while wisely utilizing existing resources and raising environmental awareness through scheduled events.