KPJ TAWAKKAL KL SPECIALIST HOSPITAL | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

KPJ TAWAKKAL KL SPECIALIST HOSPITAL

Information about the Company and Brand
KPJ Tawakkal KL Specialist Hospital (KPJ TWKL) is a 200-bed multidisciplinary tertiary private specialist hospital located in Kuala Lumpur, founded in 1984. It has been accredited by the Malaysia Society for Quality in Health (MSQH) and the TUV Rheinland (M) Sdn. Bhd. (Integrated Management System consisted of ISO 9011:2015, ISO 14001:2015, and ISO 45001:2018).

The hospital, with 80 Specialist Consultants, is dedicated to providing exceptional health treatment, care, and diagnosis to every local and international patient. The hospital also has an award-winning international center of excellence in Orthopaedic Services, with thirteen highly skilled and experienced surgeons who provide comprehensive general and sub-specialized orthopedic treatments.

Brand Elements
With over 39 years of experience in the private healthcare industry, KPJ TWKL caters to local and international markets, including expatriates and international students. The hospital’s vast experience handling patients and the quality care provided have made it the preferred private hospital locally and internationally. KPJ TWKL has undergone research and design (R&D) to ensure its brand identity stays relevant and evergreen. The blue, white & red logo symbolizes brand identity and has been improved over the years. The brand guideline also addressed typography, color codes, and elements across various materials to convey the identity of the hospital at its best.

KPJ TWKL understands its customers’ and stakeholders’ unique needs and expectations and has taken proactive measures to build brand reputation and trust. The company has been diligent in posting updates on packages, activities, and events on social media and websites at least 3-4 times per week to ensure the consistency of the brand. The hospital uses social media as a convenient way for patients to book appointments and give out feedback and inquiries while also communicating both within the hospital and with its patients and corporate clients. To remain competitive and relevant, the hospital also had several media coverages throughout the year to share its activities and events with stakeholders.
Inspiring Identity
From the brand image to the customer journey to the quality of medical treatment, all these aspects have been tailored and customized to ensure KPJ TWKL provides the best quality healthcare possible whilst putting patient-centricity at its forefront.

Since 1990, KPJ TWKL’s brand identity has carried a similar logo of blue, white & red, and the hospital has been consistently using the same color to ensure the image is consistently communicated. Over the years, its effort to re-energize the brand has improved it in terms of design, impression, and consistency in its shape and color.

This refreshed brand image is standardized across all day-to-day operations, affecting the look and feel of the material such as marketing promotions, online material, online pages such as website and social media, stationeries, etc.

However, an innovative brand identity and a new logo will not be enough without proactive measures in each aspect of its operations to build brand reputation and trust via various initiatives, ensuring that KPJ TWKL retains its leadership position in the industry.

Achievements and Impact
KPJ TWKL has always been known as a leader in the healthcare industry with its Specialist Consultants who are well-renowned in their field. KPJ TWKL is a household name with people of different generations from one family coming to seek treatment at KPJ TWKL. The hospital’s patients also vary geographically, from just across the road to even the African continent.

Realizing the impact of KPJ TWKL on the existing market, the hospital is continuously working to improve itself and many of its initiatives have been emulated by competitor hospitals. For example, its Prihatin initiative has been well applauded by its customers and emulated by other KPJ hospitals. Its rank-and-file members have also been promoted to be leaders at other KPJ Hospitals and its headquarters. This shows that KPJ TWKL is an effective company that is well respected by others.

The short video titled “KPJTawakkalKLKanAda” has brought the KPJ TWKL brand to another height of confidence from local and international patients, doubling its load of customers and attractions. Another hallmark of the KPJ TWKL brand is its Orthopaedic Services, which has been recognized and rewarded internationally for the past 6 years. All these have only been made possible with the commitment and support of its 700 trained and skilled employees.

Future Direction
Business growth is considered vital for KPJ TWKL to ensure sustainability in the industry. For the past 6 years, KPJ TWKL has been enjoying a minimum of 4% business growth in terms of revenue resulting in improvements in business activities and the introduction of new services. The hospital is planning to target its next expansion stage for a new tower in the year 2026.

KPJ TWKL will also continue its diligent work in posting updates on packages, activities, and events through various channels such as SMS, WhatsApp, email, the hospital website, Facebook, Instagram, Twitter, LinkedIn, and TikTok to ensure the consistency of the brand.

INSPIRATIONAL BRAND CATEGORY

KPJ TAWAKKAL KL SPECIALIST HOSPITAL

Information about the Company and Brand
KPJ Tawakkal KL Specialist Hospital (KPJ TWKL) is a 200-bed multidisciplinary tertiary private specialist hospital located in Kuala Lumpur, founded in 1984. It has been accredited by the Malaysia Society for Quality in Health (MSQH) and the TUV Rheinland (M) Sdn. Bhd. (Integrated Management System consisted of ISO 9011:2015, ISO 14001:2015, and ISO 45001:2018).

The hospital, with 80 Specialist Consultants, is dedicated to providing exceptional health treatment, care, and diagnosis to every local and international patient. The hospital also has an award-winning international center of excellence in Orthopaedic Services, with thirteen highly skilled and experienced surgeons who provide comprehensive general and sub-specialized orthopedic treatments.

Brand Elements
With over 39 years of experience in the private healthcare industry, KPJ TWKL caters to local and international markets, including expatriates and international students. The hospital’s vast experience handling patients and the quality care provided have made it the preferred private hospital locally and internationally. KPJ TWKL has undergone research and design (R&D) to ensure its brand identity stays relevant and evergreen. The blue, white & red logo symbolizes brand identity and has been improved over the years. The brand guideline also addressed typography, color codes, and elements across various materials to convey the identity of the hospital at its best.

KPJ TWKL understands its customers’ and stakeholders’ unique needs and expectations and has taken proactive measures to build brand reputation and trust. The company has been diligent in posting updates on packages, activities, and events on social media and websites at least 3-4 times per week to ensure the consistency of the brand. The hospital uses social media as a convenient way for patients to book appointments and give out feedback and inquiries while also communicating both within the hospital and with its patients and corporate clients. To remain competitive and relevant, the hospital also had several media coverages throughout the year to share its activities and events with stakeholders.

Inspiring Identity
From the brand image to the customer journey to the quality of medical treatment, all these aspects have been tailored and customized to ensure KPJ TWKL provides the best quality healthcare possible whilst putting patient-centricity at its forefront.

Since 1990, KPJ TWKL’s brand identity has carried a similar logo of blue, white & red, and the hospital has been consistently using the same color to ensure the image is consistently communicated. Over the years, its effort to re-energize the brand has improved it in terms of design, impression, and consistency in its shape and color.

This refreshed brand image is standardized across all day-to-day operations, affecting the look and feel of the material such as marketing promotions, online material, online pages such as website and social media, stationeries, etc.

However, an innovative brand identity and a new logo will not be enough without proactive measures in each aspect of its operations to build brand reputation and trust via various initiatives, ensuring that KPJ TWKL retains its leadership position in the industry.

Achievements and Impact
KPJ TWKL has always been known as a leader in the healthcare industry with its Specialist Consultants who are well-renowned in their field. KPJ TWKL is a household name with people of different generations from one family coming to seek treatment at KPJ TWKL. The hospital’s patients also vary geographically, from just across the road to even the African continent.

Realizing the impact of KPJ TWKL on the existing market, the hospital is continuously working to improve itself and many of its initiatives have been emulated by competitor hospitals. For example, its Prihatin initiative has been well applauded by its customers and emulated by other KPJ hospitals. Its rank-and-file members have also been promoted to be leaders at other KPJ Hospitals and its headquarters. This shows that KPJ TWKL is an effective company that is well respected by others.

The short video titled “KPJTawakkalKLKanAda” has brought the KPJ TWKL brand to another height of confidence from local and international patients, doubling its load of customers and attractions. Another hallmark of the KPJ TWKL brand is its Orthopaedic Services, which has been recognized and rewarded internationally for the past 6 years. All these have only been made possible with the commitment and support of its 700 trained and skilled employees.

Future Direction
Business growth is considered vital for KPJ TWKL to ensure sustainability in the industry. For the past 6 years, KPJ TWKL has been enjoying a minimum of 4% business growth in terms of revenue resulting in improvements in business activities and the introduction of new services. The hospital is planning to target its next expansion stage for a new tower in the year 2026.

KPJ TWKL will also continue its diligent work in posting updates on packages, activities, and events through various channels such as SMS, WhatsApp, email, the hospital website, Facebook, Instagram, Twitter, LinkedIn, and TikTok to ensure the consistency of the brand.