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INSPIRATIONAL BRAND CATEGORY

ASPAC ALLIANCE STEELS SDN BHD

Information about the Company and Brand
Aspac Alliance Steels Sdn Bhd (ASPAC)’s core business revolves around steel trading and procurement. It is a trusted partner, serving various industries, including construction, steel fabrication, engineering, and more. With a strong focus on efficiency and cost-effectiveness, it provides tailored steel solutions to meet the specific needs of its clients.

The company’s journey began with a Vision to revolutionize the steel trading landscape in Australia. Guided by this vision, ASPAC is now renowned in the Oceania region for its commitment to quality, innovation, and customer satisfaction.

With its deep market knowledge and extensive network, ASPAC has established strong relationships with leading steel mills and suppliers across the globe. This enabled access to a wide range of high-quality steel products that meet Australian standards and specifications. This superior value ensures that customers receive the most cost-effective and competitive solutions.

ASPAC understands that each client is unique and offers personalized services, working closely with its clients to understand their needs and deliver customized solutions. The company takes pride in its ability to adapt and innovate, providing flexible sourcing options, reliable logistics support, and efficient financing solutions.

Brand Elements
ASPAC has established itself as a leading player in the Oceania region. Its brand is synonymous with trust, expertise, and innovation, setting it apart from its competitors and resonating with its target audience.

ASPAC’s diverse range of products, commitment to cost-effectiveness & competitive pricing, and focus on innovation and technological advancements reinforce its commercial viability. Due to its value offerings, the company has established many long-term customers.

Additionally, ASPAC is focused on providing new solutions and methods to improve its user’s experience and engagement. With digitalization in place, ASPAC streamlines its entire procurement process by consistently managing and intelligently optimizing the value-added processes.
Inspiring Identity
At ASPAC, its brand story revolves around a Vision of transforming the steel trading industry and empowering its customers with exceptional solutions. From the beginning, the company set out to create a brand that stands for reliability, innovation, and customercentricity.

Its brand identity embodies the core values of trust, integrity, and excellence. ASPAC culture values transparency, collaboration, and continuous improvement. This culture permeates its entire team and can be reflected in its interactions with customers, suppliers, and partners.

Over the years, ASPAC encountered market fluctuations, evolving customer demands, and intense price pressures. By embracing these challenges, ASPAC has refined its business strategies, optimized its operations, and developed a deep understanding of the industry dynamics. Thus, ASPAC evolves as a brand and is positioned as a reliable steel procurement partner.

Achievements and Impact
ASPAC’s journey has been marked by numerous accolades and significant milestones. One particular achievement was its endorsement as a Malaysia International Trading Company by MATRADE. ASPAC was also recognized as the biggest exporter of construction projects by Southern Steel Bhd in both 2006 and 2007.

ASPAC has established an extensive international network of reputable suppliers. These partnerships allowed the company to expand its services globally, spanning three continents and serving 22 countries, welcoming new customers from UAE, South Africa, and Pakistan.

In 2020, ASPAC proudly became a certified member of the Malaysia-Australia Business Council, further solidifying its commitment to fostering international relations. In 2022, its total export volume reached an unprecedented 1.1 billion MT. Additionally, ASPAC has contributed funds to the TARUC Education Foundation and the MABC Cares program, aiding Covid-19 relief efforts.

Future Direction
ASPAC is embarking on an exciting expansion journey with strategic initiatives and a bold vision for sustainable growth. Its roadmap includes a planned merger and a subsequent listing on the Malaysian stock market exchange, BURSA. These steps are instrumental in unlocking new growth opportunities, expanding its global presence, and propelling ASPAC to new heights.

The upcoming BURSA launch will give the company the necessary capital infusion and reaffirm its commitment to continuous innovation and advancement. ASPAC is resolute in its pursuit of pushing boundaries, revolutionizing the steel industry, and establishing itself as a prominent player in the market.

Merging with a like-minded entity allows the company to pool resources, expertise, and market insights, creating synergistic advantages that drive its expansion efforts. Furthermore, the subsequent listing on BURSA will provide ASPAC with the platform to attract investors, gain visibility, and solidify its position as a formidable force in the industry.

INSPIRATIONAL BRAND CATEGORY

ASPAC ALLIANCE STEELS SDN BHD

Information about the Company and Brand
Aspac Alliance Steels Sdn Bhd (ASPAC)’s core business revolves around steel trading and procurement. It is a trusted partner, serving various industries, including construction, steel fabrication, engineering, and more. With a strong focus on efficiency and cost-effectiveness, it provides tailored steel solutions to meet the specific needs of its clients.

The company’s journey began with a Vision to revolutionize the steel trading landscape in Australia. Guided by this vision, ASPAC is now renowned in the Oceania region for its commitment to quality, innovation, and customer satisfaction.

With its deep market knowledge and extensive network, ASPAC has established strong relationships with leading steel mills and suppliers across the globe. This enabled access to a wide range of high-quality steel products that meet Australian standards and specifications. This superior value ensures that customers receive the most cost-effective and competitive solutions.

ASPAC understands that each client is unique and offers personalized services, working closely with its clients to understand their needs and deliver customized solutions. The company takes pride in its ability to adapt and innovate, providing flexible sourcing options, reliable logistics support, and efficient financing solutions.

Brand Elements
ASPAC has established itself as a leading player in the Oceania region. Its brand is synonymous with trust, expertise, and innovation, setting it apart from its competitors and resonating with its target audience.

ASPAC’s diverse range of products, commitment to cost-effectiveness & competitive pricing, and focus on innovation and technological advancements reinforce its commercial viability. Due to its value offerings, the company has established many long-term customers.

Additionally, ASPAC is focused on providing new solutions and methods to improve its user’s experience and engagement. With digitalization in place, ASPAC streamlines its entire procurement process by consistently managing and intelligently optimizing the value-added processes.
Inspiring Identity
At ASPAC, its brand story revolves around a Vision of transforming the steel trading industry and empowering its customers with exceptional solutions. From the beginning, the company set out to create a brand that stands for reliability, innovation, and customercentricity.

Its brand identity embodies the core values of trust, integrity, and excellence. ASPAC culture values transparency, collaboration, and continuous improvement. This culture permeates its entire team and can be reflected in its interactions with customers, suppliers, and partners.

Over the years, ASPAC encountered market fluctuations, evolving customer demands, and intense price pressures. By embracing these challenges, ASPAC has refined its business strategies, optimized its operations, and developed a deep understanding of the industry dynamics. Thus, ASPAC evolves as a brand and is positioned as a reliable steel procurement partner.

Achievements and Impact
ASPAC’s journey has been marked by numerous accolades and significant milestones. One particular achievement was its endorsement as a Malaysia International Trading Company by MATRADE. ASPAC was also recognized as the biggest exporter of construction projects by Southern Steel Bhd in both 2006 and 2007.

ASPAC has established an extensive international network of reputable suppliers. These partnerships allowed the company to expand its services globally, spanning three continents and serving 22 countries, welcoming new customers from UAE, South Africa, and Pakistan.

In 2020, ASPAC proudly became a certified member of the Malaysia-Australia Business Council, further solidifying its commitment to fostering international relations. In 2022, its total export volume reached an unprecedented 1.1 billion MT. Additionally, ASPAC has contributed funds to the TARUC Education Foundation and the MABC Cares program, aiding Covid-19 relief efforts.

Future Direction
ASPAC is embarking on an exciting expansion journey with strategic initiatives and a bold vision for sustainable growth. Its roadmap includes a planned merger and a subsequent listing on the Malaysian stock market exchange, BURSA. These steps are instrumental in unlocking new growth opportunities, expanding its global presence, and propelling ASPAC to new heights.

The upcoming BURSA launch will give the company the necessary capital infusion and reaffirm its commitment to continuous innovation and advancement. ASPAC is resolute in its pursuit of pushing boundaries, revolutionizing the steel industry, and establishing itself as a prominent player in the market.

Merging with a like-minded entity allows the company to pool resources, expertise, and market insights, creating synergistic advantages that drive its expansion efforts. Furthermore, the subsequent listing on BURSA will provide ASPAC with the platform to attract investors, gain visibility, and solidify its position as a formidable force in the industry.